Established in 2003, Apeejay Institute of Mass Communication (AIMC) is one of the top institutions in Delhi NCR for students aspiring to pursue careers in the media industry. AIMC offers specialized programs in Broadcast Journalism, Media Management, Advertising, Public Relations, Event Management, and Digital Media, providing students with hands-on experience and exposure to the latest technologies in the field. The institute’s strong industry ties, combined with its rigorous curriculum, make it a top choice for aspiring media professionals.
AIMC is consistently ranked among the best in the region by leading publications such as India Today, The Week, and Outlook. The institute has an impressive faculty consisting of experienced professionals, including Mr. Pankaj Saxena in Documentary Film-Making and Ms. Pushpa Nair in Corporate Communications and Event Marketing. With strong placement support, students often land internships and jobs in reputed TV channels, advertising agencies, PR firms, and digital marketing agencies. Additionally, AIMC offers a lateral entry option for students to pursue an MA in Journalism and Mass Communication at Apeejay Stya University, saving one year of study.
AIMC Delhi Highlights
| Particulars | Details |
|---|---|
| Apeejay Institute of Mass Communication (AIMC), Delhi | |
| Established Year | 2003 |
| Ownership Type | Private |
| Courses Offered | PG Diploma in Mass Communication, Media Management, Broadcast Journalism, Advertising, PR, Event Management |
| Admission Criteria | Merit-based |
| Top Recruiters | TV Channels, FM/Radio Stations, Advertising Agencies, PR Firms, Event Companies |
| Accreditations | UGC recognized |
| Rankings | Ranked No. 1 in North India (Private Colleges), Ranked No. 10 Overall by The Week Magazine (2023), Featured among Top 10 Mass Communication Colleges by Outlook (2021) |
| Awards & Accolades | 20 Most Promising Media Institutes (Higher Education Review, 2016), Best Media Institute in North India (National Education Excellence Awards, 2017) |
| Official Website | www.aimc.edu.in |
| Location | Institutional Area, Near Dwarka Sector 9 Metro Station, Sector 8 Dwarka, New Delhi, Delhi 110075 |
| Mode of Study | Full-time |
| Facilities Available | State-of-the-art classrooms, Media Labs, Library, Audio/Video Production Studio |
| How to Reach | By Air: Indira Gandhi International Airport, approx. 15 km away. By Train: Dwarka Sector 9 Metro Station, approx. 1 km away. By Road: Accessible via Dwarka Expressway; public transport and cabs available. |
AIMC Delhi Courses and Eligibility
Apeejay Institute of Mass Communication (AIMC), New Delhi offers a comprehensive range of postgraduate programs designed to equip students with advanced knowledge and hands-on skills in various areas of media, communication, journalism, and marketing. With a strong industry-oriented curriculum, expert faculty, and robust internship support, these programs are tailored to prepare students for high-impact careers in the fast-evolving media and entertainment sector.
| Program Name | Duration | Eligibility Criteria | Selection Criteria | Fees |
|---|---|---|---|---|
| PGDM in Mass Communication | 2 Years (Full Time) | Bachelor’s degree (10+2+3) in any discipline with minimum 50% marks from a recognised university. Final year students may also apply. Selection via CAT / MAT / XAT / CMAT / ATMA + GD/PI, followed by GD+PI | Selection via CAT / MAT / XAT / CMAT / ATMA + GD/PI, followed by GD+PI | 6,20,000 INR |
| PG Diploma in Television & Radio Journalism / Production | 1 Year (Full Time) | Bachelor’s degree or equivalent. Final year students are eligible. Preference to those with writing aptitude and communication skills. | Entrance test and/or interview | 2,95,000 INR |
| PG Diploma in Advertising & Marketing Communication | 1 Year (Full Time) | Bachelor’s degree or equivalent. Final year students are eligible. Preference to candidates with creative aptitude and interest in event management. | Entrance test and/or interview | 2,95,000 INR |
| PG Diploma in Corporate Communication & Event Management | 1 Year (Full Time) | Bachelor’s degree or equivalent. Final year students are eligible. Preference to candidates with communication skills and event planning interest. | Entrance test and/or interview | 2,95,000 INR |
| PG Diploma in Digital Media & Online Journalism | 1 Year (Full Time) | Bachelor’s degree or equivalent. Final year students are eligible. Preference to candidates interested in digital careers and journalism. | Entrance test and/or interview | 2,95,000 INR |
| PG Diploma in Business & Financial Journalism | 1 Year (Full Time) | Bachelor’s degree or equivalent. Final year students are eligible. Preference to candidates interested in business and financial news. | Entrance test and/or interview | 2,95,000 INR |
*All one-year diploma programs include an 8-week internship to ensure practical exposure and industry readiness.
AIMC Delhi Placements
Apeejay Institute of Mass Communication (AIMC), New Delhi has a Placement Cell. Through a combination of rigorous curriculum, hands-on internships, and strong industry linkages, AIMC ensures that its students are well-prepared for a wide range of roles in the dynamic media and communication sector.
The institute collaborates with top media houses, advertising agencies, PR firms, and digital companies for final placements and internships. AIMC graduates have been placed in roles such as Broadcast Journalist, Anchor, Radio Jockey, Copywriter, Media Planner, Digital Marketer, PR Executive, and Corporate Communicator. The institute’s strong alumni base and continuous interaction with industry professionals further enhance placement outcomes.
Placement Statistics
| Placement Metric | Details |
|---|---|
| Average Salary (PGDM) | ₹4–6 LPA |
| Average Salary (1-Year PG Diplomas) | ₹2.5–4.5 LPA |
| Internship Duration | 8 Weeks (All 1-Year PG Diplomas) |
| Recruitment Process | Campus Interviews, Pre-Placement Talks, Internship to PPO Route |
Top Recruiters
| Media & News | Advertising & PR | Digital & Corporate |
|---|---|---|
| CNN-News18 | Lowe Lintas | Jagran New Media |
| NDTV | Ogilvy | HT Media |
| Zee Media | Wunderman Thompson | Genesis BCW |
| TV Today Network | GroupM | Edelman |
| Times Now | Perfect Relations | Radio City |
| ABP News | McCann | Red FM |
| Republic TV | Dentsu | India TV |
AIMC Delhi Facilities
Apeejay Institute of Mass Communication (AIMC), New Delhi, offers state-of-the-art facilities designed to simulate real-world media environments and foster practical learning across all disciplines of mass communication.
| Studios | Production Labs | Academic Facilities | Event Venues | Residential & Connectivity |
|---|---|---|---|---|
| HD Television Studio | Advertising Lab & Digital Hub | Smart Classrooms | Auditorium (500-seat capacity) | Hostel Assistance |
| Radio Studio | Video Editing Suites | Library (Books + Audio-Visual) | Conference Hall (Webinar-ready) | Campus Connectivity (Metro/Bus) |
| Photography Studio | Computer Centre (300 systems, LAN) | Amphitheatre (Open-air) | ||
| Press Room (Mock Setup) |
AIMC Delhi FAQs
Where is AIMC Delhi located?
AIMC Delhi is located at Apeejay Campus, Institutional Area, Sector 8, Dwarka, New Delhi – 110077, near the Dwarka Sector 8 metro station.
What programs are offered at AIMC Delhi?
AIMC Delhi offers a 2-year full-time PGDM in Mass Communication and multiple 1-year Post Graduate Diplomas in fields such as Television & Radio Journalism, Advertising & Marketing Communication, Corporate Communication & Event Management, Digital Media & Online Journalism, and Business & Financial Journalism.
What is the eligibility criteria for admission to AIMC Delhi?
Candidates must hold a bachelor’s degree or equivalent (10+2+3) with a minimum of 50% aggregate marks from a recognized university. Final-year students are also eligible to apply to AIMC Delhi.
Does AIMC Delhi accept entrance exam scores for admission?
Yes, AIMC Delhi considers scores from CAT, MAT, XAT, CMAT, ATMA, and GMAT for its PGDM (Mass Communication) admissions. Shortlisted candidates are further assessed via Group Discussion and Personal Interview.
What are the placement prospects at AIMC Delhi?
AIMC Delhi has an excellent placement track record, with top recruiters like NDTV, ABP News, Times of India, ZEE Media, and India Today Group regularly hiring from the institute. The average salary package ranges from ₹4–6 LPA.
What kind of infrastructure does AIMC Delhi offer?
AIMC Delhi provides state-of-the-art facilities including an HD Television Studio, Radio Studio, Photography Studio, Digital Hub, Editing Suites, Smart Classrooms, Library, and a fully equipped Computer Centre with 300 systems.
Is hostel accommodation available at AIMC Delhi?
AIMC Delhi assists students in arranging separate hostel accommodation for both boys and girls in the vicinity of the campus.
Are internships part of the curriculum at AIMC Delhi?
Yes, all 1-year Post Graduate Diploma courses at AIMC Delhi include an 8-week internship component, providing students with hands-on industry experience.
