The placement process for the academic year 2023-24 at MICA Ahmedabad has been completed successfully, with a record 100% placement achieved by the institution, which speaks highly of its educational and corporate standing. The placement process enrolled 195 students and yielded offers from 70+ companies operating in diverse sectors. MICA placement statistics indicate that the highest package offered was INR 35.50 LPA, showing the increasing need for MICA alumni. The sector that offered the highest number of placements and the best package during the placements was the FMCG Sector. Now, let us examine the essential features of the 2024 MICA placements in detail, including trends, top recruiters, and sector-wise performance.
MICA Placements Highlights
Particulars | 2024 | 2023 |
Number of Students Appeared | 195 | 173 |
Placement Rate | 100% | 100% |
Average Package | INR 19.21 LPA | INR 20.09 LPA |
Median Package | INR 18 LPA | INR 19 LPA |
Highest Package | INR 35.50 LPA | INR 36 LPA |
Top Sector | FMCG | Analytics, BFSI, and Consulting |
Top Recruiters | ITC Limited, Accenture, IBM | Atlassian, Amazon, Deloitte |
Note: The MICA placement report for 2024 indicates a decline in the average and median packages when compared to 2023. Nonetheless, the value of the highest package is almost on par with the one offered the previous year, which stresses the demand for MICA graduates across different industries.
MICA Placement Trends (2024 vs 2023)
MICA's placements have been consistently strong over the past few years. Here's a comparison of placement statistics for 2024 and 2023:
Particulars | 2024 | 2023 |
Average Package (Overall) | INR 19.21 LPA | INR 20.09 LPA |
Average Package of Top 25 | INR 29.90 LPA | INR 31.43 LPA |
Average Package of Top 100 | INR 23.12 LPA | N/A |
Highest Package | INR 35.50 LPA | INR 36 LPA |
Median Package | INR 18 LPA | INR 19 LPA |
Although the mean pay has seen a slight downturn, the number of students getting higher packages has increased. Additionally, it has been observed that the top 100 students of the batch achieved an average package worth INR 23.12 LPA, which is commendable.
Sector-wise Performance in MICA Placements 2024
The FMCG sector was by far the most popular one during the placing exercise of MICA for the year 2024. This sector provided the most significant number of job offers, as well as the highest-paying salary packages. Other sectors, such as consulting, analytics, BFSI, and IT, also performed well and significantly contributed to the placement's success.
Sector-wise Placement Breakdown for 2024:
Sector | Number of Offers | Highest Package (INR) | Average Package (INR) |
FMCG | 30 | INR 33,00,000 | INR 22,81,034 |
IT/ITeS | 31 | INR 34,66,928 | INR 19,51,925 |
FMCD | 17 | INR 27,00,000 | INR 21,00,704 |
Media and Advertising | 25 | INR 21,31,404 | INR 16,36,512 |
Analytics, BFSI & Consulting | 39 | INR 36,00,000 | INR 23,04,030 |
Others | 31 | INR 28,00,000 | INR 17,54,648 |
Top Recruiters at MICA Placements 2024
MICA observed an array of some of the best recruiters who visited the campus for executive purposes, and the placement season witnessed leading firms from various industries, including, but not limited to, FMCG, IT, consulting, and finance. Here is a figure listing the top recruiters for the year 2024.
Recruiter | Sector | Package Range (INR) |
Accenture | Consulting | INR 25 - 29.04 LPA |
ITC Limited | FMCG | INR 33 LPA |
IBM | IT | INR 16-28 LPA |
HUL | FMCG | INR 35.02 LPA |
IT/Consulting | INR 28 LPA | |
Flipkart | E-commerce/FMCG | INR 28.43 LPA |
Coca-Cola | FMCG | INR 28 LPA |
Deloitte | Consulting | INR 24.48 - 29 LPA |
Microsoft | IT | INR 27.33 LPA |
Some other major recruiters included Cognizant, ICICI Bank, HDFC, and Royal Enfield, among others. These companies were particularly interested in hiring from the MICA pool, given the institution's credibility in marketing, communications, and management.
MICA Placement Roles Offered in 2024
The opportunities offered to students during the 2024 MICA placements were quite varied, showcasing the multifaceted qualifications of the alumni. Most of the job positions were related to marketing, brand management, consultancy, content strategising, and product management.
Role | Sector |
Brand Manager | FMCG, E-commerce |
Product Manager | FMCG, IT |
Campaign Manager | Media, Advertising |
Marketing Consultant | Consulting |
Account Manager | Consulting, Analytics |
Corporate Communication | Media, FMCG |
Growth Marketing Manager | IT, E-commerce |
Digital Marketing Manager | IT, FMCG |
Customer Success Manager | IT, Consulting |
MICA Summer Internship Placements 2024: Key Insights
The summer internship placements at MICA for the 2022-2024 batch were also on par, with 100% placement achieved. Out of these, the Summer Internship Program was attended by 202 students, and 70 firms came to the campus. The maximum stipend offered during the summer internships was INR 4.40 Lakhs per month, representing a 49.75% increase in the average stipend compared to the previous year.
Internship Statistics for 2024:
Particulars | 2024 |
No. of Companies Visited | 70 |
Number of Students Placed | 202 |
Highest Stipend | INR 4,40,000 |
Average Stipend (Overall) | INR 1,54,000 |
Average Stipend (Top 25) | INR 3,20,000 |
Sector-wise Breakdown of Summer Internships 2024:
Sector | Number of Offers | Highest Stipend (INR) | Average Stipend (INR) |
FMCG | 42 | INR 4,40,000 | INR 1,96,190 |
IT/ITeS | 28 | INR 3,00,000 | INR 1,65,143 |
FMCD | 13 | INR 2,00,000 | INR 1,28,462 |
Media & Advertising | 38 | INR 3,00,000 | INR 1,17,442 |
Analytics, BFSI & Consulting | 51 | INR 2,40,000 | INR 1,48,039 |
Others | 30 | INR 3,00,000 | INR 1,53,000 |