The Institute of Management Technology (IMT) is a premier institution in Ghaziabad. IMT offers a wide range of online programs through its Centre for Distance Learning, enabling students to enhance their career prospects. The online Executive PGDM courses by IMT are AICTE-approved, flexible, and fusing career-ready skills with theoretical learning.
The Online Executive PGDM in Marketing Management is designed to provide the learners with flexibility through the Choice Based Credit System (CBCS) to create a career path as per their requirement. The PGDM (Executive) Programme has been designed to impart experiential learning through real business cases, experience sharing, and strong industry linkage.
The course is spread across 15 months. Students must hold a three-year Bachelor’s degree in any discipline from a recognized University, with a minimum aggregate. Furthermore, students must have full-time work experience of a minimum of five years after graduation. Upon successful completion of the Online Executive Course in Marketing Management, students can opt for career roles such as Marketing Manager, Social Media Manager, Brand Manager, Product Manager, Sales Manager, Business Development Manager, to name a few.
IMT Online Executive PGDM in Marketing Management Course Highlights
The table below shows highlights for the Online Executive PGDM in Marketing Management by IMT through the Center for Distance Education-Online Cell:
| Category | Details |
|---|---|
| Course Name | Executive PGDM in Marketing Management |
| Medium of Instruction | Online |
| Level of Study | Postgraudate |
| Duration | 15 Months |
| Total Fee | INR 1,60,000 |
| Eligibility Criteria | Bachelor’s Degree in any discipline from any recognised University, along with 5+ years of work experience. |
| Job Roles | General Manager, Financial Analyst, Supply Chain Manager, Project Manager, etc |
| Average Salary | INR 16-21 LPA |
Why Choose an Online Executive PGDM in Marketing Management from IMT?
IMT offers an Online Executive PGDM in Marketing Management that helps candidates gain theoretical knowledge with practical insights. A few reasons to pursue an online PGDM from IMT are mentioned below:
- IMT is a well-recognised university that ensures the credibility of the online degree.
- The online programs are AICTE-approved.
- The online PGDM at IMT enhances knowledge on core operational and entrepreneurial aspects.
- IMT CDL has qualified professors and industry experts.
- The online PGDM in Operations Management fee is affordable compared to a traditional PGDM program.
- Pursuing an online PGDM enables Networking Opportunities through alumni groups and online forums.
- IMT CDL has set up a world-class Learning Management System (EduGenie) platform named EduGeni, which provides an exciting and immersive environment for learners anywhere, anytime.
- Furthermore, the flexibility provided by the Online PGDM is unmatched. There is flexibility in creating a personalized assessment schedule based on self-learning pace.
- IMT CDL offers students to pursue dual degree programs simultaneously, thus being time efficient and cost effective.
IMT Online Executive PGDM in Marketing Management Fee and Scholarship
The fee structure for the Online PGDM in Operations Management is explained below:
| Category | Amount |
|---|---|
| Application Fee | INR 1500 |
| Semester Fee | INR 55,500 |
| Total Fee | INR 1,10,000 |
Scholarships are provided by IMT to the following categories of individuals:
- Serving/retired Indian defence personnel.
- War Windows
- SC/ST
- Divyangjan
- Merit-cum means scholarship to the Economically Weaker Section (EWS)
IMT Online Executive PGDM in Marketing Management Eligibility and Admission Process
To be eligible for admission, candidates must hold a bachelor’s Degree in any discipline from any recognised University, and possess 5 years of full-time work experience after graduation.
The admission process for the Online Executive PGDM in Marketing Management is explained below:
- Candidates must visit the official website of IMT.
- Click on the “Enroll Now!” option through this link: https://online.imtcdl.ac.in/imtcdl/formAllProgss.aspx?_gl=1*1gyfcos*_gcl_au*OTA1NzQ3MDk5LjE3NDY0MjE2MzQ.
- Register yourself and create a Username & Password
- Pay the Online Application fee through online mode of payment, net banking, debit card, or credit card.
- Click “View & Submit Application” to verify your application
- If the details are correct, select “Confirm Submission” and click “Submit.”
- Next, pay the application fee
- On Successful payment, an application number will be generated.
- Applicants will be contacted by an expert/counsellor from IMT CDL, to whom they have to provide the necessary official documents.
- Candidates must download their application for future reference
- IMT provides students with a walk-in Campus experience, which offers personalized counselling sessions and an opportunity to experience the campus and engage with the team of academic experts.
IMT Online Executive PGDM in Marketing Management Exam Pattern & Syllabus
IMT CDL utilizes the efficient way of Online Learning- known as ‘LEAD’, standing for Learn, Engage, Apply and Develop. Students get a chance to learn industry-relevant skills, engage with top professionals in the industry, apply their knowledge to their real time jobs, as well develop skills to accelerate their career.
Assessments comprise assignments, examinations, and project work. Flexibility in creating a personalized assessment schedule based on self-learning pace. Assignments and End Term Examinations (ETEs) are Multiple Choice Questions (MCQs), conducted online. Learners must score at least 40% in each course to complete the Online Executive PGDM program at IMT CDL.
The Syllabus of the Online Executive PGDM in Marketing Management is explained in the table below:
| Foundation Courses | Basics of Accounting |
|---|---|
| Basics of Management | |
| Basics of Communication | |
| Basics of Business Statistics | |
| Workshop | Emotional Intelligence |
| Innovation & Design Thinking | |
| Semester 1 | Principles of Economics |
| Management Accounting | |
| Marketing Management | |
| Business Statistics | |
| Strategic Management | |
| Creating and Leading Entrepreneurial Organizations | |
| Semester 2 | Financial Management |
| Organisational Behaviour | |
| Operations and Supply Chain Management | |
| Elective 1 | |
| Elective 2 | |
| Elective 3 | |
| Elective 4 | |
| Project Term | The Project Term is of a 3-month duration, wherein students earn an opportunity to connect with a seasoned professional from the industry. Instead of a project term, students also can opt for an additional elective. |
