Institute of Management and Technology offers an AICTE-approved online Postgraduate Diploma Programme in Marketing Management for two years to teach students the primary conception and and resources to acquire knowledge and expertise to succeed in the field of marketing in the industries.
In addition to being an AIU member, IMT University holds accreditation from the NBA, SAQS, and AACSB. It ranks 35th in the NIRF 2024, 97th in the Financial Times Masters in Management Ranking, 8th in the Asia-Pacific region by the Bloomberg Businessweek Survey 2024, 151 in the Master in Management and Finance & 101 in the Master of Marketing by the QS World University Ranking, and in the 171–180 rank band globally; it ranks 1st in India, 3rd in Asia, and 9th globally for Career Outcomes by the QS Global Executive MBA Ranking, 251+ globally and 42nd in Asia by the QS Global MBA Ranking, and ranked 2nd in the Private B School Category by the GHRDC B Study.
Students must hold a Bachelor's degree in any discipline from an accredited university to be eligible for the Online PGDM in Marketing Management. The fee is INR 40,000/-per semester and must be paid at the start of each semester. As of right now, the highest CTC that was offered to its students is INR 65.6 LPA. The student can advance their career as a Digital Marketing Manager, Sales Manager, Marketing Manager, Brand Manager, New Product Manager, Market Research Analyst, Advertising Manager, Marketing Communication Manager, and many more.
IMT Online PGDM Marketing Management Course Outline
The highlights of the Online PDGM in Marketing Management from the Institute of Management and Technology-
Course Name | PGDM Marketing Management |
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Course full form | Postgraduate Diploma Programme in Marketing Management |
Level of Study | Post-Graduation |
Duration | 2 years |
Mode of Education | Online |
Medium Of Instruction | English |
Eligibility Criteria | Students must have a Bachelor’s degree in any discipline from any recognised University |
Entrance Exam | No |
Job Roles | Digital Marketing Manager, Sales Manager, Marketing Manager, Brand Manager, New Product Manager, Market Research Analyst, Advertising Manager, Marketing Communication Manager, and many more. |
What is Online PDGM Marketing Manangement?
The two-year Online Post Graduate Diploma Program in Marketing, which has been approved by the AICTE, offers the fundamental ideas and resources needed to build the skills and expertise necessary to succeed as a marketing professional in any kind of business. Students seeking hands-on experience in strategic and data-driven marketing abilities will find the curriculum appropriate. The curriculum prepares students to find creative and workable answers to the dynamic marketing problems that firms throughout the world face. To prepare students to become proficient in a variety of marketing domains, including product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management, it provides a range of marketing courses. Students can customize their degree to fit their interests and career goals by choosing from a wide variety of minors or free electives in addition to the mandatory core courses for the marketing major emphasis. The minor specialisations are Business Analytics, Information Technology Management, Strategy Innovation and Entrepreneurship, Economic Environment and Policy, Finance, Human Resource Management, and Operations Management.
Why choose IMT University for the Online PGDM Marketing Management?
The reasons behind choosing IMT University for the Online PGDM Marketing Management Course are-
- Students can study the online curriculum at any time and from any location, giving the university flexibility and convenience, and providing students with a top-notch education regardless of their specific location.
- The cost of the online program is lower than that of the university's traditional program.
- To assist students with their career development, the university provides a career advancement cell. Provides chances for virtual networking between students, instructors, and alumni.
- The online program imparts knowledge on the program's curriculum through the use of contemporary tools and technologies.
- With a variety of elective choices, the Institute provides a personalized curriculum.
- In addition to being an AIU member, the IMT University holds accreditation from the NBA, SAQS, and AACSB. It ranks 35th in the NIRF 2024, 97th in the Financial Times Masters in Management Ranking, 8th in the Asia-Pacific region by the Bloomberg Businessweek Survey 2024, 151 in the Master in Management and Finance & 101 in the Master of Marketing by the QS World University Ranking, and in the 171–180 rank band globally; it ranks 1st in India, 3rd in Asia, and 9th globally for Career Outcomes by the QS Global Executive MBA Ranking, 251+ globally and 42nd in Asia by the QS Global MBA Ranking, and ranked 2nd in the Private B School Category by the GHRDC B Study.
IMT Online PGDM in Marketing Management Eligibility & Admission
Eligibility
Students must have a graduate degree in any discipline from an accredited university to be eligible to participate in IMT's Online PGDM Marketing Management program.
Admission
The IMT University Online PGDM in Marketing Management Program Admissions Process is:
Step 1: Verify the program and fill out the application form with academic and personal details.
Step 2: The student will be contacted by the university counselor following the submission of the application.
Step 3: Give the university all the paperwork needed for the admissions procedure.
Step 4: Sign up to participate in the online program.
IMT Online PGDM Marketing Management Fee
The cost of IMT University's online PGDM in Marketing Management program is as follows:
Course Name | Per semester fee | Total Amount |
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PGDM in Marketing Management | INR 40,000/- | INR 1,60,000/- |
The above fee structure excludes the exam, project, and Alumni Registration fee.
The IMT University offers certain scholarships to the students.
- Serving/retired Indian defence personnel.
- War Widows
- SC/ST
- Divyangjan
- Merit-cum means scholarship to the Economically Weaker Section (EWS)
IMT Online PGDM Marketing Management Syllabus
The syllabus of the Online PGDM Marketing Management offered by the IMT University is mentioned below-
Semester 1 | Semester 2 |
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Business Communication – I | Business Communication – II |
Marketing Management – I | Business Environment |
Operations Management | Business & Corporate Finance |
Organizational Behavior | Marketing Management – II |
Financial Accounting | Managerial Accounting |
Macroeconomics – Principles and Policies | Supply Chain Management |
Management Information Systems | Human Resource Management |
Legal Aspects of Business I | Legal Aspects of Business – II |
Semester 3 | Semester 4 |
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Business Research Methods | Cross-Functional Simulation |
Strategic Management | Emerging Technologies and Sectoral Analysis |
Core Elective 1 | Specialization Elective 1 |
Core Elective 2 | Specialization Elective 2 |
Core Elective 3 | Specialization Elective 3 |
Core Elective 4 | |
Workshops Design Thinking and Innovation (TI) Data Science and Analytics (TII) Entrepreneurship and New Venture (TIII) | |
Personal Development Courses Counselling Sessions Industry/Company Lecture Series | |
Internship SIP/Company Project | |
Semester 5 | Semester 6 |
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Specialization Elective 4 | Specialization Elective 8 |
Specialization Elective 5 | Free Elective Courses |
Specialization Elective 6 | Professional Development Courses New Emerging Technologies Series Leadership / CxO Series |
Specialization Elective 7 | Management Project Field Based (Company/Ind.) SSR Project |
Management Project Field Based (Company/Ind.) SSR Project | |