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IMT Online PGDM in Marketing Management Eligibility Fee & Admission 2025

Uttar Pradesh

Aparna Giri's profile picture

Updated on May 06, 2025

Aparna Giri

Institute of Management and Technology offers an AICTE-approved online Postgraduate Diploma Programme in Marketing Management for two years to teach students the primary conception and and resources to acquire knowledge and expertise to succeed in the field of marketing in the industries.

In addition to being an AIU member, IMT University holds accreditation from the NBA, SAQS, and AACSB. It ranks 35th in the NIRF 2024, 97th in the Financial Times Masters in Management Ranking, 8th in the Asia-Pacific region by the Bloomberg Businessweek Survey 2024, 151 in the Master in Management and Finance & 101 in the Master of Marketing by the QS World University Ranking, and in the 171–180 rank band globally; it ranks 1st in India, 3rd in Asia, and 9th globally for Career Outcomes by the QS Global Executive MBA Ranking, 251+ globally and 42nd in Asia by the QS Global MBA Ranking, and ranked 2nd in the Private B School Category by the GHRDC B Study.

Students must hold a Bachelor's degree in any discipline from an accredited university to be eligible for the Online PGDM in Marketing Management. The fee is INR 40,000/-per semester and must be paid at the start of each semester. As of right now, the highest CTC that was offered to its students is INR 65.6 LPA. The student can advance their career as a Digital Marketing Manager, Sales Manager, Marketing Manager, Brand Manager, New Product Manager, Market Research Analyst, Advertising Manager, Marketing Communication Manager, and many more.

IMT Online PGDM Marketing Management Course Outline 

The highlights of the Online PDGM in Marketing Management from the Institute of Management and Technology-

Course Name PGDM Marketing Management 
Course full formPostgraduate Diploma Programme in Marketing  Management
Level of StudyPost-Graduation
Duration2 years
Mode of EducationOnline
Medium Of InstructionEnglish
Eligibility CriteriaStudents must have a Bachelor’s degree in any discipline from any recognised University
Entrance ExamNo
Job RolesDigital Marketing Manager, Sales Manager, Marketing Manager, Brand Manager, New Product Manager, Market Research Analyst, Advertising Manager, Marketing Communication Manager, and many more.

What is Online PDGM Marketing Manangement?

The two-year Online Post Graduate Diploma Program in Marketing, which has been approved by the AICTE, offers the fundamental ideas and resources needed to build the skills and expertise necessary to succeed as a marketing professional in any kind of business. Students seeking hands-on experience in strategic and data-driven marketing abilities will find the curriculum appropriate. The curriculum prepares students to find creative and workable answers to the dynamic marketing problems that firms throughout the world face. To prepare students to become proficient in a variety of marketing domains, including product and brand management, sales and distribution, strategic marketing planning, marketing analytics, digital and mobile marketing, and customer experience management, it provides a range of marketing courses. Students can customize their degree to fit their interests and career goals by choosing from a wide variety of minors or free electives in addition to the mandatory core courses for the marketing major emphasis. The minor specialisations are Business Analytics, Information Technology Management, Strategy Innovation and Entrepreneurship, Economic Environment and Policy, Finance, Human Resource Management, and Operations Management.

Why choose IMT University for the Online PGDM Marketing Management?

The reasons behind choosing IMT University for the Online PGDM Marketing Management Course are- 

  • Students can study the online curriculum at any time and from any location, giving the university flexibility and convenience, and providing students with a top-notch education regardless of their specific location.
  • The cost of the online program is lower than that of the university's traditional program.
  • To assist students with their career development, the university provides a career advancement cell. Provides chances for virtual networking between students, instructors, and alumni.
  • The online program imparts knowledge on the program's curriculum through the use of contemporary tools and technologies.
  • With a variety of elective choices, the Institute provides a personalized curriculum.
  • In addition to being an AIU member, the IMT University holds accreditation from the NBA, SAQS, and AACSB. It ranks 35th in the NIRF 2024, 97th in the Financial Times Masters in Management Ranking, 8th in the Asia-Pacific region by the Bloomberg Businessweek Survey 2024, 151 in the Master in Management and Finance & 101 in the Master of Marketing by the QS World University Ranking, and in the 171–180 rank band globally; it ranks 1st in India, 3rd in Asia, and 9th globally for Career Outcomes by the QS Global Executive MBA Ranking, 251+ globally and 42nd in Asia by the QS Global MBA Ranking, and ranked 2nd in the Private B School Category by the GHRDC B Study.

IMT Online PGDM in Marketing Management  Eligibility & Admission

Eligibility

Students must have a graduate degree in any discipline from an accredited university to be eligible to participate in IMT's Online PGDM Marketing Management program.

Admission

The IMT University Online PGDM in Marketing Management Program Admissions Process is:

Step 1: Verify the program and fill out the application form with academic and personal details.

Step 2: The student will be contacted by the university counselor following the submission of the application.

Step 3: Give the university all the paperwork needed for the admissions procedure.

Step 4: Sign up to participate in the online program.

IMT Online PGDM Marketing Management Fee

The cost of IMT University's online PGDM in Marketing Management program is as follows:

Course Name Per semester feeTotal Amount
PGDM in Marketing ManagementINR 40,000/-INR 1,60,000/-

The above fee structure excludes the exam, project, and  Alumni Registration fee.

The IMT University offers certain scholarships to the students.

  • Serving/retired Indian defence personnel.
  • War Widows
  • SC/ST
  • Divyangjan
  • Merit-cum means scholarship to the Economically Weaker Section (EWS)

IMT Online PGDM Marketing Management Syllabus

The syllabus of the Online PGDM Marketing Management offered by the IMT University is mentioned below-

Semester 1Semester 2
Business Communication – IBusiness Communication – II
Marketing Management – IBusiness Environment
Operations ManagementBusiness & Corporate Finance
Organizational BehaviorMarketing Management – II
Financial AccountingManagerial Accounting
Macroeconomics – Principles and PoliciesSupply Chain Management
Management Information SystemsHuman Resource Management
Legal Aspects of Business ILegal Aspects of Business – II
Semester 3Semester 4
Business Research MethodsCross-Functional Simulation
Strategic ManagementEmerging Technologies and Sectoral Analysis
Core Elective 1Specialization Elective 1
Core Elective 2Specialization Elective 2
Core Elective 3Specialization Elective 3
Core Elective 4
Workshops
Design Thinking and Innovation (TI)
Data Science and Analytics (TII)
Entrepreneurship and New Venture (TIII)
Personal Development Courses
Counselling Sessions
Industry/Company Lecture Series
Internship
SIP/Company Project
Semester 5Semester 6
Specialization Elective 4Specialization Elective 8
Specialization Elective 5Free Elective Courses
Specialization Elective 6Professional Development Courses
New Emerging Technologies Series
Leadership / CxO Series
Specialization Elective 7Management Project
Field Based (Company/Ind.) SSR Project
Management Project
Field Based (Company/Ind.) SSR Project

Institute of Management Technology Online Approved By

AICTE

UGC

FAQs

Can the student specialize beyond marketing in Online PDGM Marketing Management from IMT University?

Yes, IMT University provides student the opportunity to tailor their Online PDGM Marketing Management program through the minor specialization offered ,which are  Business Analytics, Information Technology Management, Strategy Innovation and Entrepreneurship, Economic Environment and Policy, Finance, Human Resource Management, and Operations Management.

What kind of industry exposure will students get in the online mode of the PDGM Marketing Management program by IMT University?

IMT University offers industry exposure to the students of the Online PDGM Marketing Management course through industry nucleus workshop, company-led projects, internships, and live lecture sessions from business experts. This industry insights would help to develop those skill required by the today’s industry and the completing of Online program they will be Industry ready.

Is the Online program by IMT University suitable for working professionals?

Yes, the Online program is designed keeping in mind working professionals. The students are provided with recorded lectures, PDFs, PPTs, and  web resources. Also they offer flexible mode of learning and self-paced learning to balance their work and studies.

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