A company realizes that its sales team is struggling with customer objections related to the price of their product. Which of the following steps should the company emphasize in their personal selling process to address this issue?

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Presentation Explanation: To effectively deal with price objections, the sales team must prioritise the presentation stage, emphasising value above cost. During this step, salespeople can redirect the buyer’s attention away from the price tag and toward the whole value of the solution by emphasising unique product benefits, calculating return on investment (ROI), and directly linking features with customer needs.

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