According to Philip Kotler’s definition of marketing, marketing is a ______.

Question

KollegeApply · Accepted Answer

According to Philip Kotler’s definition of marketing, marketing is a Social process. Explanation: Philip Kotler defines marketing as a social process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. So, this highlights that marketing is not purely an economic or socio-economic process; it’s fundamentally a social process, involving people, interactions, and value exchanges.

AChoose Your Answer