______ and ______ techniques and strategies used to get higher search rankings on search engines.

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KollegeApply · Accepted Answer

White Hat and Black Hat techniques and strategies are used to get higher search rankings on search engines. Explanation: • White Hat SEO - ethical, user-focused techniques that follow search-engine guidelines (improve content, UX, proper on-page/off-page/technical SEO). • Black Hat SEO - manipulative tactics that try to game search algorithms and violate rules (can produce short-term gains but risk penalties or de-indexing).

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