Assertion (A): Advertisement is an important means for facing competition. Reason (R): By creating brand loyalty, advertising helps to maintain sales and market share.

Question

KollegeApply · Accepted Answer

Both (A) and (R) are correct, and (R) is the right explanation of (А). Explanation: Both A and R are correct, and R explains A, because Advertising creates brand loyalty, which sustains sales and market share; that loyal customer base helps firms withstand competitors, maintain preference, and preserve their market position.

AChoose Your Answer