Assertion (A): Advertising is a paid form of communication. Reason (R): Successful advertising makes the products or services positively known by that section of the public most likely to purchase them.

Question

KollegeApply · Accepted Answer

Both Assertion (A) and Reason (R) are true but Reason (R) is not the correct explanation of Assertion (A). Explanation: A product or service's customers can be reached through advertising. Advertising is a form of sponsored communication in which messages are sent with the intention of informing or influencing the recipients. The primary goal of advertising is to instill a favourable perception of a good or service in the minds of the general public in order to encourage them to buy it.

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