ASSERTION: Pricing strategy of a firm should be designed to achieve specific objectives. REASONING: Pricing is not an end in itself but a means to achieve marketing objectives of the firm.

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KollegeApply · Accepted Answer

A is true, and R is the correct explanation for А. Explanation: Pricing should be set to meet clear objectives such as profit targets, market share, competition response or price stability. Price is a tool to achieve marketing goals, not an end in itself.

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