Consumer’s continuous preference of a particular brand due to faith in its superiority is termed as ______.

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KollegeApply · Accepted Answer

Consumer's continuous preference of a particular brand due to faith in its superiority is termed as Brand loyalty. Explanation: Brand loyalty is the term used to describe a consumer’s continuous preference for a particular brand due to their faith in its superiority. This loyalty is characterized by repeat purchases and a strong emotional connection to the brand, often leading consumers to choose it over competitors consistently. Brand loyalty is a valuable asset for companies as it ensures a steady customer base and can lead to positive word-of-mouth referrals.

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