During a personal selling interaction, a customer raises concerns about the durability of the product. Which selling technique should the salesperson employ to handle this objection?

Question

KollegeApply · Accepted Answer

Provide a detailed demonstration and share testimonials Explanation: When a customer doubts a product’s durability, a salesman must present real facts to address the concern. A physical demonstration demonstrates the product's durability in real time, whereas sharing testimonials or case studies demonstrates long-term reliability based on the successful experiences of other verified buyers.

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