Goodwill is affected by the following factors except:

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KollegeApply · Accepted Answer

Location of the Customers Explanation: Goodwill is influenced by several key factors such as: • Past performance (consistent profits enhance goodwill), • Efficient management (better use of resources increases goodwill), • Technical know-how (superior processes and expertise give competitive edge). However, location of the customers is not a recognised factor that directly affects goodwill. Instead, it is the location of the business itself that matters (e.g., being in a prime market area).

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