In ______ stage, the business marketing focus is changed from buy my product to buy my brand.

Question

KollegeApply · Accepted Answer

In Growth Stage, the business marketing focus is changed from buy my product to buy my brand. Explanation: During the introduction stage, a company focuses on primary demand to educate consumers about the product category (“Buy my product”). As the product grows and more competitors enter the market with identical products, the marketing approach moves to creating selective demand by aggressively pushing distinct value propositions so consumers choose their specific label (“buy my brand”).

AChoose Your Answer