In which stage of the product life cycle, sales continue to grow but at a decreasing rate?

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KollegeApply · Accepted Answer

Maturity stage Explanation: In the maturity stage of the product life cycle, sales continue to grow but at a slower, decreasing rate compared to the growth stage. This stage is characterized by market saturation, where most potential customers have already purchased the product, and competition becomes more intense. Companies often focus on differentiating their products and maintaining market share during this stage.

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