Marketing is a wider term. It includes not only selling but other activities such as ______. I. marketing research II. product planning III. advertising IV. short-term profit maximisation

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I, II & III Marketing is a wider term. It includes not only selling but other activities such as marketing research, product planning and advertising. Explanation: Marketing comprises activities such as marketing research, product planning, and advertising. These activities help in creating, communicating, and delivering value to customers. However, short-term profit maximisation is not a marketing activity; it is a financial objective of the business.

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