Personal selling is ______ as the salesman can tailor his sales presentation to fit the needs, motives, and behaviour of individual consumers.

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Personal selling is flexible as the salesman can tailor his sales presentation to fit the needs, motives and behaviour of individual consumers. Explanation: Personal selling is considered very flexible because it involves real-time, one-on-one interactions between the salesperson and the buyer. Unlike rigid, one-way marketing, this adaptability enables the salesperson to immediately monitor the customer’s body language and reactions, allowing them to personalise and tailor their presentation on the fly to match that specific individual’s unique wants, motives, and purchasing behaviour.

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