‘Polymer Ltd’ decided to diversify into manufacturing pipes and plastic household products apart from their water tanks business. Their finance and marketing department decided to adopt any of the two pricing strategies - i. adding a certain percentage of profit to the cost of production ii. selling at a lesser amount so as to capture a huge market. They put forward their funding strategy to the CEO. The suggested pricing strategies are: 1. Cost-plus pricing 2. Skimming pricing 3. Penetration pricing 4. Competitive pricing