Members of a low caste group imitated the lifestyle of the upper caste as they wanted to rise in the social hierarchy.

A group of Indians discarded the use of Indian clothes in favour of formal English attire, as they considered it a mark of social mobility.

In remote areas of Karnataka, the lifestyle of Brahmins was imitated by members of other castes to gain upward social mobility.

A large part of the urban population prefers eating meals at Mc Donald’s to traditional food items at Indian restaurants.