Selling pre-supposes the existence of demand for the firm’s product; on the other hand, marketing involves creation and maintenance of ______ demand.

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Selling pre-supposes the existence of demand for the firm’s product; on the other hand, marketing involves creation and maintenance of Consumer demand. Explanation: The given statement explains the difference between selling and marketing. It highlights that selling focuses on transferring products to customers where demand already exists, while marketing is broader and involves creating, maintaining, and growing demand for the firm’s products. This is a foundational concept in marketing, distinguishing it from merely selling products.

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