Superb Skin Care Ltd, a leading brand of skin care products has come up with a new range of anti-ageing skin cream which they claim is 100% herbal and without any side effects. They have also set up a website to encourage consumers to ask queries and the company responds to them very quickly. It is used as a way to connect with the customers and it has also proved to be a brilliant tactic for busting out some myths about the product. It has also created transparency and makes the consumers feel personally involved with the company. Identify the function of marketing identified in the above case.