The process of direct communication between the sales person and a prospect is called ______.

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KollegeApply · Accepted Answer

The process of direct communication between the sales person and a prospect is called Personal selling. Explanation: Personal selling is the process of direct communication between a salesperson and a prospect. It involves face-to-face interaction, where the salesperson provides information, answers questions, and persuades the prospect to make a purchase. Personal selling is characterized by its direct and interactive nature, allowing for immediate feedback and relationship building.

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