Which of the following statement(s) is/are correct? Statement 1: Direct mail advertising is highly selective and allows for personal appeal. Statement 2: Outdoor advertising has a long life and is effective in delivering detailed messages.

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KollegeApply · Accepted Answer

Only Statement 1 is correct. Explanation: Statement 1 is correct because direct mail allows businesses to target specific individuals based on demographics, ensuring high selectivity and the capacity to tailor messages to personal appeal. Statement 2 is incorrect because, while outdoor advertising (such as billboards) can last a long time, it is entirely ineffectual for conveying complex messages because passing viewers only have a few seconds to look at it.

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