The delivery of goods and services from producers to their ultimate consumers or users includes many different activities. These different activities are known as marketing.

Marketing is to ensure that the product is easily and effectively moved from the point of production to the target market and ensures that the product can be easily accessed by customers.

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society.

Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about.