Diploma in Sales and Marketing Management: Admission 2025, Syllabus, Eligibility, Fees, Colleges,

Diploma in Sales and Marketing Management is a full-time one-year study in the field of sales and marketing. Sales Marketing Management diploma course focuses primarily on marketing as a basic company activity. Diploma in Sales Marketing Management course also covers other parts of marketing management, such as customer behaviour and market research.

The minimal requirement for admission to Diploma in Sales & Marketing Management course is to pass class 10/10+2 with 50% marks from a recognized board. In India, the typical course fee for a Diploma in Sales and Marketing Management is between INR 25,000 and 1,00,000. Admission to Diploma in Sales and Marketing Management is fully merit-based, with no admission exam required.

A Diploma in Sales and Marketing Management provides excellent job options for graduates in e-commerce, financial services, investment banking, investment management companies, management consulting firms, marketing firms, research and educational institutions, and retailing. The average annual income for Diploma in Sales and Marketing Management graduates ranges from INR 2 to 12 LPA.

Diploma in Sales and Marketing Management Key Highlights

Below are the key highlights of Diploma in Sales and Marketing Management course in India:

What is a Diploma in Sales and Marketing Management?

Diploma in Sales and Marketing Management program offers candidates to study a variety of sales and marketing-related topics.

• Diploma in Sales Marketing Management course aims to provide students with significant information and abilities on how to effectively promote a product or service in order to increase corporate sales and convert their target audience into customers.
• Sales and Marketing Management diploma course is divided into two semesters. Students are also taught how to analyze and evaluate data, as well as plan and implement advertising methodologies.
• Diploma in Sales and Marketing Management course format changes between colleges. However, the program focuses on marketing as a core business function and how to implement marketing in the organization.
• Sales Marketing Management diploma course also covers other parts of marketing management, such as customer behaviour and market research.
• If graduates of the Diploma in Sales and Marketing Management program choose to enhance their education, they can pursue further degrees such as a Ph.D. in relevant fields.

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Why Study Diploma in Sales and Marketing Management?

Diploma in Sales and Marketing Management program offers candidates to study a variety of sales and marketing-related topics.

• Diploma in Sales and Marketing Management program course provides students with broad information and abilities in how to properly promote a product or service in order to maximize corporate sales and convert their target audience into consumers.
• Sales and Marketing Management diploma course provides excellent job options for graduates. Common job fields include e-commerce, financial services, investment banking, investment management companies, management consulting firms, marketing firms, research and educational institutions, and retailing.
• The average annual income for Diploma in Sales and Marketing Management graduates ranges from INR 2 to 12 lacs.

Who Should Study Diploma in Sales and Marketing Management?

Diploma in Sales and Marketing Management is perfect for those who want to pursue a career in the dynamic fields of marketing and sales. Diploma in Sales Marketing Management program is ideal for:

• Fresh graduates are those who have recently completed their 10+2 or bachelor's degrees and desire to work in business management, marketing, or sales.
• Professionals Seeking Career Advancement: People who are already working in business and want to improve their marketing and sales skills to advance in their careers.
• Aspiring Entrepreneurs: Those who want to establish their own business or manage a startup would benefit from learning how to develop efficient marketing strategies, manage customer relationships, and increase sales.
• Individuals Interested in Digital Marketing: As online marketing grows in popularity, those who want to learn more about social media, content marketing, SEO, and online advertising will find this credential quite useful.
• Career Changers: Non-marketing professionals aiming to move into marketing and sales roles in areas such as FMCG, retail, real estate, or digital marketing.

Diploma in Sales and Marketing Management Eligibility Criteria

The qualifying criteria vary by college; however, the following are the basic requirements for enrolling in Diploma in Sales and Marketing Management program:

• Passed class 10/10+2 from a recognised board in any stream (Science, Commerce and Arts)
• Candidates must have scored at least 50% marks in aggregate in the 10/10+2 boards exam.
• Admission is generally merit-based on 10/10+2 marks, few institutions may conduct their own university-level admission tests.

Many students also pursue UG degree program BBA in Sales and Marketing, click to know more!

Diploma in Sales and Marketing Management Colleges

Many colleges offer this Diploma in Sales and Marketing Management course to qualified students through conventional classes, correspondence, online, and remote learning.

Check out the table below to find the best Diploma in Sales and Marketing Management colleges in India.

Diploma in Sales and Marketing Management Admission Process 2025

Admission to Diploma in Sales and Marketing Management at Shashi School of Business and Media is determined by the candidate's performance in previous qualifications and, in some cases, an entrance exam. A complete admission process for Diploma in Sales and Marketing Management program at Shashi School of Business and Media is provided below.

Step 1: Register on the Shashi School of Business and Media's official website. Fill up your personal, academic, and contact information accurately. To complete the registration procedure, upload all essential documents, including your photo, and pay the application fee online.

Step 2: If the institute administers an entrance exam, you must take the Shashi School of Business and Media Entrance Test on the designated date, either in person at the institute or online, depending on the circumstances. Prepare thoroughly to improve your chances of selection.

Step 3: After the entrance exam, visit the Shashi School of Business and Media's official website to view the results and merit list.

Step 4: Candidates who are shortlisted must attend the counseling session at the scheduled time. During counseling, bring original documents for verification, such as your academic credentials and ID evidence.

Step 5: After your credentials have been validated, pay the first admission fee online to secure your enrollment in the Diploma in Sales and Marketing Management program at Shashi School of Business and Media.

Step 6: On the allocated date, report to the institute for final document submission and Diploma in Sales and Marketing Management program orientation. This stage will familiarize you with the course structure, professors, and other important information.

Step 7: Pay the remaining Diploma in Sales and Marketing Management fee according to the institute's payment plan. After payment confirmation, your admission will be considered complete, and you will be able to begin the program.

Required Documents:

• 10th and 12th mark sheets
• Graduation certificate (if applicable)
• ID proof (Aadhar Card, Passport, etc.)
• Passport-size photographs
• Caste/Category certificate (if applicable)

After Diploma one can also pursue BBA in Marketing course, click to get more details

Diploma in Sales and Marketing Management Syllabus

Diploma in Sales and Marketing Management syllabus at Shreemati Nathibai Damodar Thackeray Women's University provides students with a comprehensive understanding of marketing concepts, sales strategies, customer behavior, and market research. Here is a full overview of Diploma in Sales & Marketing Management syllabus across the semesters:

Diploma in Sales and Marketing Management Job Opportunities

A Diploma in Sales and Marketing Management provides excellent job options for graduates. Common job fields include e-commerce, financial services, investment banking, investment management companies, management consulting firms, marketing firms, research and educational institutions, and retailing.

Some of the job roles and their corresponding Diploma in Sales and Marketing Management job descriptions are presented below in a tabular format.

Students interested in marketing can also pursue BBM Marketing Management, click to know more!

Diploma in Sales and Marketing Management FAQs