BBA Marketing is a specialised degree that seeks to provide an in-depth understanding of the various aspects of Marketing combined with various Management and Business disciplines. The course equips learners with a creative and imaginative skill set for planning, strategizing, and executing marketing campaigns.
Universities offer either merit-based or entrance-based admission to their BBA Marketing programs. Candidates must have scored at least 50%-55% in their 10+2 completed in any stream, while for the latter, they must pass the appropriate entrance exam with the scores accepted by the university, along with the fulfilment of the basic merit criteria. CUET UG, IPU CET, SAT, UGAT, SUAT, Shoolini University Multiple Choice Entrance Test and IPMAT are the main BBA Marketing entrance exams in India.
Previously, the duration of this undergraduate degree course was 3 years, but with the introduction of the New Education Policy 2020, it was revised to 4 years. Despite this, the duration of the study varies by university, with some offering a 3-year course and others offering a 4-year course. The course fee in India ranges between INR 2,55,000 - INR 7,13,998.
The most prominent BBA Marketing colleges in India include Shoolini University, MIT University Shillong, K.R Mangalam University, Parul University and Sharda University with the degree holders being able to work as Marketing Executives, Social Media Specialists, Content Marketing Specialists, Marketing Managers, or Product Marketing Managers, earning an average salary of INR 2.5-5.5 LPA as freshers and up to 40 LPA as experienced professionals.
Table of Contents
- BBA Marketing Highlights Table
- What is BBA Marketing?
- Why Study BBA Marketing?
- Who should study BBA Marketing?
- BBA Marketing Eligibility Criteria
- BBA Marketing Entrance Exams 2025
- BBA Marketing Colleges in India
- BBA Marketing Admission Process 2025
- BBA Marketing Syllabus
- BBA Marketing Job Opportunities in India
- BBA Marketing FAQs
BBA Marketing Highlights Table
Some insights for the BBA Marketing course are provided below:
What is BBA Marketing?
The BBA Marketing degree is an undergraduate program that attempts to provide a thorough and holistic understanding of the business and corporate world, with a focus on the marketing discipline. As a specialized field of study, the course, offers classroom learning, promotes experiential learning, internships, projects and even dissertation opportunities to its learners.
Universities frequently update the curriculum of BBA Marketing courses to ensure that they suit the current industrial needs of the ever-changing marketing business. BBA Marketing subjects allow learners to understand the various aspects of marketing, conduct successful market research, compare marketing techniques, and construct effective marketing communication plans.
Why Study BBA Marketing?
The BBA Marketing degree prepares students for a wide range of lucrative job opportunities in the marketing field by providing them with a highly varied and industry-relevant skill set. The primary reasons for pursuing this course also include:
- As of 2025, marketing is undoubtedly a thriving and evolving industry. As a result, this boom has created thousands of new job opportunities for marketing graduates.
- BBA Marketing equips students with industry-relevant skills that help to get high salary packages even as a fresher.
- BBA Marketing offers a well-rounded curriculum covering current marketing trends along with core business subjects like Accounting and Economics.
Who should study BBA Marketing?
BBA Marketing is an undergraduate degree that is open to 10+2 graduates from any background; nevertheless, there are some traits or interests that every interested candidate must meet before deciding to pursue this course. As a result, the BBA Marketing appears to be an ideal degree for those who:
- Creative individuals who can use their unique thinking abilities to build and execute marketing campaigns and strategies.
- Those Social Media Enthusiasts are interested in exploring more about the always-changing social media trends and tools.
- Tech-savvy individuals who are comfortable working with high-tech digital tools.
- Are detail-oriented individuals who enjoy analyzing large-scale data for market research purposes.
- Are effective communicators who can convey a specific message to a broad audience in a few words using marketing tactics.
- Are multitaskers who can not only aid with idea generation but also actively participate in many aspects of the same, such as graphic design, content writing, email marketing, and so on.
BBA Marketing Eligibility Criteria
Different universities have their distinct eligibility criteria for BBA Marketing courses. While some universities prefer to determine a candidate's eligibility based on their performance in entrance exams, others prefer to assess it based on the candidate's 10+2 scores. A detailed BBA Marketing eligibility criterion is provided below, which includes all of the parameters that must be met to be eligible to apply:
- Candidates must have a minimum of 50%-55% (depending on the university's criteria) in 10+2 completed from a recognized board in any stream (science, commerce, or humanities).
- Candidates must pass the relevant entrance exam with scores accepted by the universities. The common entrance exams are CUET UG, IPU CET, SAT, UGAT, SUAT, Shoolini University Entrance Test and IPMAT.
BBA Marketing Entrance Exams 2025
Since BBA Marketing is an undergraduate-level course, a number of Indian universities/ colleges either administer their entrance exams or accept state-level entrance exams administered by the national authorities to determine a candidate's eligibility. Below are some of the widely approved and acknowledged BBA marketing entrance exam details for your reference:
BBA Marketing Colleges in India
Only a few colleges in India offer this specialized degree in the discipline of Marketing that requires well-educated experts in the field as faculty and well-developed facilities to allow for classroom and even hands-on learning opportunities. Thus, the top BBA Marketing colleges in India, despite their scarcity, include:
BBA Marketing Admission Process 2025
In India, the BBA Marketing admission procedure requires interested candidates to follow and complete a few simple steps, which include registering on the university's official website, filling out the application form, and then waiting for an official update from the university on their application.
Sharda University, Uttar Pradesh, offers entrance-based admissions to their BBA Marketing programs, requiring candidates to have a minimum of 50% in their 10+2 completed from a recognized board in any stream, as well as qualifying for the Sharda University Admission Test (SUAT). A detailed step-by-step guide to this admission process is provided below:
Step 1: The candidate must register at Sharda University's official admission portal, “shardauniversity.com/apply”.
Step 2: Once the registration is complete, the candidate will be able to access the application form and his/her dashboard on the admission portal.
Step 3: The candidate is then required to pay the nominal non-refundable registration fee, which costs around INR 1,000.
Step 4: Once the fee has been paid, the candidate will be required to provide his/her academic history details along with the submission of scanned copies of all the relevant personal and academic documents as requested.
Step 5: The candidate is then required to book his/her slot for the SUAT Exam. It is a 90-minute online exam, and the candidates get a few options to choose their preferred slot from, as per their convenience and comfort.
Step 6: The candidate must then take the online SUAT Exam. Once the exam results are announced, the university mails the same to each candidate on his/her registered email ID.
Step 7: The university shortlists candidates on the basis of their SUAT and 10+2 scores, and the shortlisted candidates are invited for a personal interview round. All the updates are shared with the candidates through their registered email IDs.
Step 8: If the candidate qualifies for the interview, he/she is provided an official admission letter from the university.
Step 9: After fulfilling the basic formalities mentioned in the admission letter, the candidate can successfully confirm his/her admission and seat in the BBA Marketing course.
Documents Required:
- 10th marksheet and passing certificate issued by the board
- 12th marksheet and passing certificate issued by the board
- School Leaving Certificate
- Provisional Certificate
- Coloured Passport Size Photographs
- Entrance Exam Admit Card (If applicable)
- Entrance Exam Scorecard (If applicable)
- Caste Certificate (If applicable)
- Identity Proof issued by the government (Aadhar Card/PAN Card/Passport, etc.)
BBA Marketing Syllabus
The 3-4 year BBA Marketing course has a holistic curriculum that covers topics relevant to not only marketing but also other management and business disciplines such as Accounting and Economics, allowing for comprehensive student development with a diverse yet specialized skill set. At MIT Shillong, the BBA Marketing syllabus is divided into 8 semesters, with a total course duration of 4 years. The semester-wise BBA Marketing subjects is shown below:
BBA Marketing Job Opportunities in India
Since almost every business nowadays is heavily reliant on its marketing departments to establish their presence among the audience or consumers, BBA Marketing graduates are highly employable in the industry across several different roles. Provided below are some of the leading BBA Marketing jobs as of 2025:
BBA Marketing FAQs
What are the available jobs after a BBA Marketing in India?
Entry-level BBA Marketing jobs include marketing executives, social media or SEO specialists, and content marketers, while middle-level roles include marketing or brand managers, product marketing managers, market research analysts, and so on. Experienced level BBA marketing jobs are slightly more authoritative and include positions like as Marketing Director, Head or Vice President of Marketing, Marketing Consultant, etc.
Is BBA Marketing hard for students with a background in liberal arts?
BBA Marketing is a comprehensive and holistic course that includes various business and management disciplines, such as accounting and finance, which are not subjects that Liberate Arts students study in school. As a result, these topics may be difficult; however, the basics are all covered under the BBA Marketing curriculum to balance the situation. Ultimately, whether or not the degree is hard depends on the individual.
Can a BBA student do MCom?
Yes, in India, BBA graduates can pursue an MCom degree. The basic eligibility conditions for MCom in India are that the student has at least a 50% score in their bachelor's degree, which might be a BBA or a BCom degree. It must, however, be noted that not all Indian colleges allow BBA graduates to pursue MCom; therefore, before applying, a thorough search of all universities that offer this course should be conducted to narrow down the options.
What can one do after completing a BBA Marketing?
After completing the BBA Marketing course, individuals can pursue a master's degree in the same or related field, such as an MBA in Marketing, Digital or Social Media Marketing, or even an M.Com. Aside from that, if degree holders wish to obtain some real-world work experience, they may even look for a job or internship opportunities with startups or major businesses such as Microsoft, Google, Accenture, and PwC.
Which BBA is better: BBA Marketing or BBA Digital Marketing?
A BBA in Marketing is a contemporary degree that focuses on both traditional and modern marketing methods and concepts, whereas a BBA in Digital Marketing focuses entirely on modern-day technical and digital marketing tools and techniques such as SEO, Email and Content marketing, as well as social media tools and techniques to increase reach. As a result, BBA Digital Marketing is more of a modern-day study, with a broad scope and opportunities for present industry-relevant roles.
What are the government job options available for BBA Marketing graduates?
BBA Marketing graduates are eligible to apply for multiple government exams, including UPSC, IBPS PO and Clerk, SSC, RRB, and even PSC examinations. Qualifying for these examinations allows BBA Marketing graduates to explore job opportunities in a variety of government positions as IAS officer, IPS officer, Government Bank employee, Railway employee, and even Civil Servants.
