The Post Graduate Diploma in Public Relations (PGDPR) is a one-year intensive programme that will give you the university-purchased critical and practical skills in the areas of strategic communication planning, media management and engagement with stakeholders that are fundamental to building public understanding and managing organisational reputation. You will be taught and evaluated through theory and practice, with case studies, simulation exercises and live projects establishing a basis for applied learning where you will develop skills in writing compelling communication across a variety of traditional and digital channels.
While you must have a 50% in undergraduate degree from a recognised university to be eligible, admissions processes typically include a merit-based shortlisting or an entrance test (XIMB PR Aptitude Test or Symbiosis Entrance Test) and a selection by personal interview for skills and communication abilities and creativity.owed by a personal interview to assess your communication abilities and creative thinking.
Front-running departments around their diploma are Sri Aurobindo Society, Indian Institute of Mass Communication, School of Communications & Reputation, St Xavier's College, St Paul's Institute - all are known for professional academics, deep industry involvement as well as providing emerging laboratories for digital PR and media analytics. The alumni groups and placement cells alone can build the right industry relationships as well as career mentorship.
On graduation, a PGDPR graduate could expect to work as a PR Executive, media Relations manager or corporate communications specialist in leading PR agencies, corporate communications departments and/or NGOs. With the fast changing media landscape in India and emphasis on brand reputation the PGDPR graduates will attract salaries (INR 4-15 LPA) with rapid progression.
Table of Contents
- PG Diploma in Public Relations Key Highlights
- What is a PG Diploma in Public Relations course?
- Why Study PG Diploma in Public Relations?
- Who should study for a PG Diploma in Public Relations?
- PG Diploma in Public Relations Eligibility Criteria
- PG Diploma in Public Relations Best Colleges in India
- PG Diploma in Public Relations Admission Process 2025
- PG Diploma in Public Relations Syllabus
- PG Diploma in Public Relations Job Opportunities in India
- PG Diploma in Public Relations FAQs
PG Diploma in Public Relations Key Highlights
Below are the core highlights of the PG Diploma in Public Relations program, presented at a glance to help you quickly grasp its structure, duration, eligibility, costs and career outcomes.
What is a PG Diploma in Public Relations course?
PG Diploma in Public Relations is a well-rounded, one-year postgraduate qualification that covers the tactical and ethical aspects of communication. The first semester focuses on building a thorough theoretical understanding of communication ethics, media law, crisis management frameworks and audience analysis, as well as engaging in a critical analysis of important case studies in corporate and public relations.
The second semester concentrates on practical skills, including workshops on drafting press releases, pitching to the media, digital PR measurement and analytics tools, and campaign evaluation. You also explore live industry briefings and capstone projects. That means when you finish the PG Diploma in Public Relations, you will be qualified to design, implement and evaluate integrated PR communications for print, broadcast, online and social media.
Why Study PG Diploma in Public Relations?
The PG Diploma in Public Relations course creates real-world, industry validated skill upon which you will be able to:
- Raise Brand Profile: Create relevant PR strategies for specific PR outcomes that enhance reputation and develop trust with stakeholders.
- Manage Crisis: Use frameworks to understand how to manage negative publicity and how to defend brand equity.
- Utilise Digital Tools: Utilise social-listening platforms and influencer marketing, and manage analytics to stimulate engagement.
- Build Networks: Work collaboratively with the college's corporate and media partners on real-world PR brief projects.
Who should study for a PG Diploma in Public Relations?
Pursue PGDPR if you are:
- A graduate keen on strategic communication and media relations.
- A marketing or journalism professional seeking to specialize in corporate communications.
- An entrepreneur wanting to craft compelling brand narratives.
- A career‑switcher from sales, HR or event management aiming for PR roles.
PG Diploma in Public Relations Eligibility Criteria
Before you apply, ensure you meet the foundational requirements that will prepare you for the rigorous curriculum and practical components of the PG Diploma in Public Relations.
Pursue PG Diploma in Public Relations if you have:
- Academic Qualification: Bachelor’s degree in any discipline with ≥ 50% aggregate marks.
- Language Skills: Proficiency in English; good writing and presentation abilities.
- Prerequisites: Basic understanding of media landscape and digital platforms recommended
PG Diploma in Public Relations Best Colleges in India
India has got several institutes offering PG Diploma in Public Relations. Below mentioned are few of the leading institutes:
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PG Diploma in Public Relations Admission Process 2025
To reserve your spot in the Sri Aurobindo Society – PG Diploma in Advertising & PR Admission Process, follow these steps:
- Apply & Pay: Fill out an online application form, upload transcripts, résumé and passport-size photograph, and pay the required application fee.
- First Assessment: Complete the society's entrance examination (MCQ-based) and/or participate in a group-discussion session to assess your PR aptitude.
- Final Interview: Decision by the Initial Assessment panel informs shortlisted candidates by email/phone call for a one-on-one interview with the faculty panel.
Required Documents:
- 10th + 12th Standard Mark Sheets
- Degree Certificate and Mark Sheets
- Identity proof
- Passport-size photographs
- Design portfolio and Statement of Purpose (if required)
Also read about MBA in Public Policy
PG Diploma in Public Relations Syllabus
The curriculum combines core methodological training with specialized seminars and electives. Below is the list of core subjects that students choose at Indian Institute Of Mass Communication.
PG Diploma in Public Relations Job Opportunities in India
Explore the roles, recruiters and salary ranges that await PGDPR graduates.
PG Diploma in Public Relations FAQs
Can I take a PGDPR on a full-time job?
Yes! Many institutes offer courses in part-time or weekend-blended formats, sometimes involving evening or weekend classes, which allows you to successfully manage your job. Most importantly, always confirm details about timetable flexibility and attendance before you take any entry offer into a PGDPR.
Is the diploma recognized by industry bodies?
Many of the leading programs will be professionally accredited or endorsed by industry bodies, including the Public Relations Society of India (PRSI) and/or the International Association of Business Communicators (IABC). This not only strengthens credibility, but it may also provide you with access to other networking opportunities and/or professional development and credentialing as a member.
Will I create a professional portfolio as part of the course?
Yes! You will work on numerous applied assignments (press kit, crisis plan, digital campaign, etc.) and a final capstone project which you will have the opportunity to assemble into a diverse PR portfolio to show a potential employer.
Are some forms of internships a requirement for completion?
Some providers require an internship or live-project component, while some offer an internship as an optional element. Your chosen institute's syllabus should clarify whether you should locate an internship or can substitute real-world experience with industry-brief projects.
Can international students apply?
Yes. Most programs welcome applicants from around the world if you meet any academic and English language requirements. International fees and visa support services vary by institution, so check in advance about timelines and documentation.
What technical skills will I learn?
Besides writing and strategy, you’ll also get to learn digital-pr techniques and tools, for instance, media-monitoring dashboards, social-listening platforms, basic HTML/CSS for newsroom pages and Google Analytics as a measurement suite for campaign analytics.
How frequently is the curriculum reviewed?
Recognized providers of education review their course content yearly with help from their industry advisory board, to ensure you are learning the latest trends, for example, AI-powered sentiment analysis and best practices for influencer-engagement.
Is there a refund or deferral?
Most institutions have a short “cooling-off” period for a refund window (usually 7 to 14 days after starting) and may allow a deferment to the next cohort for genuine emergencies. Be sure to read the enrolment agreement for detailed terms and conditions.
