Executive MBA in Marketing is a one year/two-year postgraduate course that is meant for working professionals or individuals with work experience. The course helps professionals to reach leadership and management roles. The Executive MBA in Marketing enables the students to excel in brand strategy, consumer behavior, digital marketing, and omnichannel communication. The course equips the students with the tools to conduct all the market research, perform analysis of consumer insights, and drive customer engagement through data-driven decision-making.
The eligibility criteria include passing a bachelor's degree in any discipline with a minimum of 50% aggregate marks. A 5% relaxation is offered for the reserved category. Most of the institutes demand a minimum of two years of work experience before admission to the Executive MBA in Marketing course. Admission to the EMBA Marketing is based on merit obtained in the qualifying degree.
The course fee ranges from INR 80,000 to INR 2,00,000 per year in government and private colleges. IIM Mumbai, IIM Calcutta, Delhi University, SPJ School of Global Management, NMIMS, MIT, Avantika University, NIMS, ITM University, are a few of the colleges that offer Executive MBA in Marketing.
The EMBA Marketing graduates can get leadership roles in Marketing Director/Head of Marketing, Brand Manager/Senior Brand Manager, Product Manager/Senior Product Manager (Marketing-focused), Digital Marketing Manager/Head of Digital Marketing, Strategic Marketing Manager, Marketing Consultant, Sales Director/Regional Sales Manager, and Chief Marketing Officer (CMO).salaries ranging from INR 15 LPA to 40 LPA for entry and mid-level positions with prior work experience of 5 years or more.
Table of Contents
- Executive MBA in Marketing Highlights
- What is an Executive MBA in Marketing?
- Why should you study Executive MBA in Marketing?
- Who should pursue an Executive MBA in Marketing?
- Executive MBA in Marketing Eligibility Criteria
- Executive MBA in Marketing Colleges in India
- Executive MBA in Marketing Admission Process
- Executive MBA in Marketing Syllabus
- Executive MBA in Marketing Jobs and Salary
- Executive MBA in Marketing FAQs
Executive MBA in Marketing Highlights
The important details of the Executive MBA in Marketing course are highlighted in the table below:
What is an Executive MBA in Marketing?
Executive MBA in Marketing is an executive postgraduate program of two years that helps gain a holistic view of the enterprise, cross-functional skills, and in-depth knowledge of Marketing. The course helps students gain an in-depth understanding of marketing strategies and contemporary business practices. EMBA Marketing focuses on real-world applications and equips students with skills for dynamic marketing environments, driving organizational success. The course involves weekend classes and online classes to accommodate working professionals.
Why should you study Executive MBA in Marketing?
Executive MBA in Marketing is ideal for experienced professionals who want to lead, innovate, and drive measurable results in the competitive world of modern marketing. The benefits of pursuing an EMBA in Marketing are:
- An EMBA degree in marketing can enhance the resume and prepare experienced working professionals for leadership roles such as Chief Marketing Officer, Marketing Director, Strategic Brand Consultant and many more.
- An EMBA imparts knowledge and deep understanding about consumer behavior, Brand Strategy, Data Driven Marketing, Global Market Expansion and many more required for leadership positions in marketing.
- It can be pursued by working professionals on weekends or online which is more beneficial than a regular MBA.
- The EMBA Marketing helps build a strong network among industrial experts.
- The course helps learn Digital transformation, Customer experience and Marketing automation that helps with keeping up with the evolving field.
Who should pursue an Executive MBA in Marketing?
Executive MBA in Marketing is a course about the Executive MBA program designed for professionals aiming to excel in brand strategy, consumer behavior, digital marketing, and omnichannel communication.This program is ideal for:
- A working professional in the marketing field who aspires to enhance their resume to get leadership roles such as Chief Marketing Officer, Marketing Director, Strategic Brand Consultant can pursue EMBA Marketing.
- An individual looking to build a business or stronger brand with data driven marketing techniques.
- Sales leaders looking for a career transition to marketing should pursue EMBA in Marketing.
- Professionals in rapidly evolving fields such as Tech,E-commerce and Media & Entertainment.
- Individuals working in global fields and collaborating internationally.
Executive MBA in Marketing Eligibility Criteria
The Eligibility Criteria for admission in Executive MBA in Marketing include:
- Passing a Bachelor's degree in any discipline or any other equivalent examination from a recognized board.
- Scored a minimum of 50-55% in a Bachelor's degree (5% relaxation for the Reserved Category).
- A minimum two years of working experience is required to get admission.
Interested in Finance related roles? Check Executive MBA in Finance
Executive MBA in Marketing Colleges in India
The important details about some of the well-known colleges offering Executive MBA in Marketing are given below.
Executive MBA in Marketing Admission Process
The admission process for Executive MBA in Marketing is similar for all colleges. For reference, the admission process of Manipal Academy of Higher Education (MAHE) is given below:
Step 1: Register at the admission portal and select the Executive MBA in Marketing Management program
Step 2: Fill the application form with accurate details such as Name, number, and marks in the qualifying degree.
Step 3: Upload the required documents: 10th mark sheet, 12th mark sheet, 10th certificate, 12th certificate, bachelor’s degree, bachelor’s mark sheets, entrance exam scorecard, etc.
Step 4: Email the scanned application form along with all the requisite scanned documents to admissions@mitsde.com
Step 5: Appear for the group discussion and personal interview. The admission is granted after the document verification based on the entrance test score, GD and PI.
Step 6: Pay the fees once admission is confirmed.
Documents Required:
The self attested copies of following documents are required for admission to the EMBA in Marketing course:
- Standard 10th mark sheet or certificate from recognized board
- 10+2 / 12th grade pass / or equivalent course mark sheet or certificate from recognized board
- Graduation - consolidated mark sheet / certificate from recognized university (**In case of name change – marriage certificate or gazette notification is mandatory)
- Passport size color photograph
- Payment receipt
Planning to pursue a career in HR? Check EMBA Human Resource Management
Executive MBA in Marketing Syllabus
The syllabus of the EMBA Marketing is divided into 4 semesters. The syllabus of Manipal Academy of Higher Education (MAHE) is given below:
Executive MBA in Marketing Jobs and Salary
The Executive MBA in Marketing graduates can get leadership roles in the Marketing sector. The Job roles and salary opportunities candidates can get are mentioned in the table below:
Candidates interested in technology can check EMBA Information Technology
Executive MBA in Marketing FAQs
Who should consider doing an EMBA in Marketing?
An EMBA in Marketing is a great choice for working professionals or business owners who want to grow in their careers. If you already have some years of experience and want to move into higher roles like brand head or marketing director, this is for you. It helps you understand marketing at a deeper, more strategic level.
Do I need a marketing background to apply for an EMBA in Marketing?
Not at all. You can come from sales, finance, tech, operations, or even a different field altogether. As long as you have an interest in marketing and have a minimum of 2 years of work experience and see it as part of your future career, you’re good. The Executive MBA in Marketing course will teach you what you need to know and build on your past experience.
Will I learn digital marketing tools and trends in the Executive MBA in Marketing?
Yes, definitely. Most EMBA programs now include key digital topics like SEO, Google Ads, content marketing, and analytics. You’ll also learn how to use these tools to grow a brand or business. The focus is on real-world applications, not just theory.
