MMS Marketing: Admission, Syllabus, Eligibility, Subjects, Colleges, Careers

Master of Management Studies in Marketing is a 2-year advanced study for people who want to get better at strategy and analytical marketing management. Marketing planning, brand positioning, internet marketing, customer psychology, market analytics and advertising are some of the things that it covers. People who want to become stars in product marketing, media planning, business development, and brand management across a wide range of industries should definitely take this program.

For MMS in Marketing, applicants must have a Bachelor's degree from a recognised university with at least 50% marks (45% for protected groups). The degree can be in any field. Getting in usually involves taking an entrance test like the MAH-CET, CAT, CMAT, XAT, or ATMA, then going through Group Discussions (GD) and Personal Interviews (PI).

The average fees for MMS Marketing range between INR 60,000 – 4,00,000, depending on the college, whether it is a private or public one. Some of the famous universities offering the course are JBIMS, OIM, and SNDT.

MMS in Marketing Key Highlights

Below are the key highlights of the Master of Management Studies in Marketing course in India:

What is an MMS in Marketing?

A Master of Management Studies in Marketing is a two year graduate study for people who want to learn more about how companies build, communicate and give value to customers in tough markets.

The course brings together basic management information with knowledge of marketing. Marketing research, brand management, internet marketing, sales and distribution, integrated marketing communication and customer psychology are some of the more advanced ideas that students learn.

Why Study a Master of Management Studies in Marketing?

In addition to teaching marketing ideas this degree gives students a deep understanding of how to plan, carry out and handle marketing efforts in a global market that is changing quickly.

• People who graduate often get jobs in fast-moving consumer goods (FMCG) companies, advertising agencies, digital marketing firms, startups, consulting firms and global businesses. It is also a good starting point for people who want to get a PhD in management, a global MBA or start their own marketing businesses.
• Through internships in the field, branding tasks, ad campaign planning, market research reports, and real-time marketing simulations, the course pushes students to learn by doing. These tasks teach students how to study markets, handle marketing funds and strategies, build brand identities and keep track of customer data in the real world.
• The program goes over more than just basic management topics. It goes into more detail about things like customer insights, strategic marketing, services marketing, digital and social media marketing, business-to-business marketing, sales and distribution management and marketing analytics. This makes sure that students not only know a lot about marketing, but also about how businesses work in general.

Who should study for a Master of Management Studies in Marketing?

An MMS in Marketing could be great for someone who wants to learn how brands grow, how marketing strategies are made, and how customer behaviour affects the market. This is a great pick for:

• Graduates who like to think creatively, look at trends, and talk about strategies. This course is good for people who want to learn how to tell stories, build a brand's image, or plan digital promotions.
• People who like to work with others, run projects, or solve business problems. The MMS in Marketing program helps students improve the logical, leadership, and decision-making skills they need for fast-paced marketing jobs.
• These are people who want to work in marketing, sales, branding, content marketing, or market research. Students in the school learn how to use real-world tools, do research, and work with clients or projects.
• People who are already working or recent college graduates who want to get into business marketing or become managers in the FMCG, media, tech, e-commerce, or consulting industries.
• The psychology and behaviour parts of this course will interest people who want to know how people think, why trends spread so quickly, or how social media affects decisions about what to buy.
• This smart and hands-on business program will help students who want to start their own brand, company, or marketing firm, or who want to go to college to study marketing or management.

An MMS in Marketing is a good choice for driven, interested, and business-minded people who want to combine imagination and business and help companies connect with their customers.

MMS in Marketing Course Eligibility Criteria

To enroll in a Master of Management Studies in Marketing, candidates have to meet some educational and admission requirements. Without fulfilling these criteria, it is not possible to enter the course. Mentioned below are the Master of Management Studies in Marketing eligibility criteria:

• Completed 10+2 in any stream from a recognized board.
• A minimum of 45-50% marks in the 10+2 exam and BMS in marketing.

MMS in Marketing Entrance Exams 2025

For pursuing a Master of Management Studies in Marketing, various national/state/university-level entrance examinations are required to be taken. Colleges and Universities in India offer admission depending on the marks or rank obtained in these examinations.

MMS in Marketing Colleges in India

Various institutions in India are offering the Master of Management Studies in Marketing course each institute has got some entrance exam criteria for admitting students. Some of the top Master of Management Studies in Marketing programs in India have been mentioned below, along with their total course fee, NIRF Ranking, and entrance exams required for admission:

MMS in Marketing Admission Process 2025

Admission to MMS in Marketing Course is based on the entrance exam scores. Some prestigious universities consider the entrance exam scores of CUET UG. However, some universities also give admission based on the merit of the candidate. Given below is a detailed admission process for the if you want to get into the Master of Management Studies in Marketing for 2025 at SCCT:

Step 1: Visit the official website of SNDT.

Step 2: Fill out the application form with your grades from the 10th, 12th, and other relevant data.

Step 3: The college will post a list of selected candidates. If you see your name there, they can invite you for counseling or ask you to check your documents.

Step 4: If you are accepted, you will get an email from the college. It will have tuition fees, an initial date for classes, hostel information, and an orientation program.

Step 5: To confirm your seat, pay the entry fee or seat confirmation amount before the time limit mentioned in the letter. In this way, you will secure your place in the program.

Required Documents:

• 10th and 12th mark sheets
• Graduate degree
• ID proofs
• Transfer certificate
• Character certificate
• Medical certificate
• Category Certificate (if applicable)

MMS in Marketing Syllabus

The syllabus for the Master of Management Studies in Marketing in India is more or less the same in the colleges offering the course. The syllabus may slightly differ depending on the curriculum followed by the institute. For reference, the syllabus for the Master of Management Studies in Marketing at the JBIMS is given below:

MMS in Marketing Job Opportunities in India

Master of Management Studies in Marketing graduates can have job roles in multiple fields, including Marketing Executive, Market Research Analyst, Digital Marketing Manager, Social Media Manager, Brand Manager and others. Some of the common job roles for Master of Management Studies in Marketing graduates in India are given below:

Master of Management Studies in Marketing FAQs