Master of Commerce (M.Com) in Marketing is a full-time, two-year postgraduate course that is primarily research-based and focuses on various aspects of marketing, such as consumer behavior, functional areas of marketing, marketing research, marketing management, and so on.
MCom in Marketing admission method varies depending on the policies of the individual colleges, but in general, admission to this course is based on either the students' graduating degree marks or their results in an entrance exam. M Com Marketing requires a B.Com/BBA or equivalent bachelor's degree with at least 50% from a recognized university. Many universities base admissions on merit, while others use entrance tests, such as DUET, CUET PG, or PU CET PG, to select candidates.
The course fee for M.Com Marketing ranges between INR 20,000 – INR 1,00,000, depending on the university and location. Delhi University, Jamia Millia Islamia, Christ University, and Banaras Hindu University are among the top colleges that offer M Com Marketing programs.
Master of Commerce in Marketing graduates can work as Marketing Executives, Brand Managers, Digital Marketing Analysts, Market Researchers, and Sales Managers in a variety of sectors. Freshers typically earn between INR 3.5 – 5 LPA, which grows with talent, qualification, and experience in specialized M.Com Marketing domains.
Table of Contents
- M Com Marketing Key Highlights
- What is M Com Marketing?
- Why Study M Com Marketing?
- Who Should Study M Com Marketing?
- M Com Marketing Eligibility Criteria
- M Com Marketing Entrance Exams 2025
- M Com Marketing Colleges in India
- M Com Marketing Admission Process 2025
- M Com Marketing Syllabus
- M Com Marketing Job Opportunities in India
- M Com Marketing FAQs
M Com Marketing Key Highlights
Below are the key highlights of the M Com Marketing course in India:
What is M Com Marketing?
M Com Marketing is a specialized postgraduate study that teaches marketing principles, strategic brand management, and digital marketing analytics. M.Com Marketing syllabus prepares students to comprehend market structures, consumer requirements, and product positioning by blending academic ideas with practical applications. M Com in Marketing is suitable for people looking to advance their careers in marketing, advertising, and sales management within the corporate or startup ecosystems.
M.Com in Marketing emphasizes on improving students' theoretical knowledge of commerce, whereas MBA focuses on preparing students for key managerial positions in commercial companies.
M Com Marketing course material focuses on study and application rather than just marketing. It also focuses on marketing strategies and planning. M.Com Marketing course also helps students build critical thinking skills by giving them numerous examples and case studies.
Also, read MBA Marketing
Why Study M Com Marketing?
M.Com Marketing student has excellent long-term potential. M Com Marketing is a highly valued and valuable degree. It will help students find jobs in both the public and private sectors. The majority of M Com Marketing career options are in accounting and finance, both of which require an extensive understanding of core courses.
M Com Marketing is also an excellent degree for students attempting to pass public sector recruitment examinations or who wish to pursue a career in teaching after completing their post-graduate studies.
M Com Marketing gives its students:
- Skills include studying, analyzing, and evaluating a specific issue.
- Help you become a successful marketing manager.
- Experience implementing and creating various marketing initiatives and strategies.
- Expertise in market research and monitoring.
- Advanced marketing management lessons.
Who Should Study M Com Marketing?
M.Com Marketing is an excellent alternative for individuals who have earned a B.Com, BBA, or comparable degree and want to specialize in marketing. M Com in Marketing course is ideal for people who are interested in understanding consumer behavior, branding, digital marketing, market research, and sales techniques.
- Those with a talent for strategic thinking, creativity, and data analysis will excel in this degree, which blends theoretical knowledge with practical application of marketing principles.
- M Com Marketing course is intended for those seeking managerial or leadership positions in marketing in industries such as FMCG, retail, e-commerce, and advertising.
- M.Com Marketing is also advantageous for anyone looking to work in digital marketing, market research, or brand management, all of which require knowledge of marketing campaigns, data analytics, and digital tools.
- M.Com Marketing can help students pursue higher education, such as a Ph.D. in Marketing, or qualify for teaching positions in universities and colleges.
- M Com Marketing professionals who want to improve their marketing skills and advance in their existing firms may also benefit from this training.
- In today's continuously changing digital landscape, M.Com Marketing graduates are prepared for highly dynamic and exciting careers.
M Com Marketing Eligibility Criteria
To be qualified for M Com Marketing course, you must have a Bachelor's degree in Commerce with Math, Economics, or Accounting.
Students are deemed qualified to apply for M.Com Marketing if they have:
- Minimum of 50% aggregate marks in B.Com or B.Com (honours) from a recognized university.
- Students with Economics (H), BBA, BFIA, and BBE degrees can also apply to select colleges if they have a minimum aggregate score of 60%.
- SC/ST students are entitled to a 5% mark relaxation.
M Com Marketing Entrance Exams 2025
Admission to M.Com Marketing programs in India is made possible by a variety of admission tests, which vary by university or institution. These tests assess students' knowledge of accounting, economics, business management, and general awareness. To guarantee a seamless M Com Marketing admissions process, candidates must be aware of their preferred universities' special entrance requirements.
M Com Marketing Colleges in India
Several top colleges and institutes in India offer M.Com Marketing programs, providing in-depth knowledge of sophisticated marketing techniques, consumer behavior, branding, and digital marketing. MCom Marketing colleges offer a combination of theoretical learning and practical experience, preparing students for employment in corporate marketing, advertising, and brand management.
Some of the top M.Com Marketing colleges also offer placement assistance and networking opportunities to help students secure successful careers after graduation.
M Com Marketing Admission Process 2025
Admissions for M.Com. Marketing is dependent on the college's admission policy. It is based on either graduation marks or a university-conducted entrance exam. Admission to the Master of Commerce Marketing program at Delhi University is as follows:
Step 1: Register on the Delhi University PG admission portal by submitting personal and academic information. Upload your photo and documents, then pay the application fee online.
Step 2: Take the Delhi University Entrance Test exam on the appointed date and prepare well to achieve a high score for merit ranking.
Step 3: Check DUET results online and take note of your rank for future M Com Marketing admissions.
Step 4: During online counseling, select M Com Marketing as your desired campus.
Step 5: Confirm your seat by paying the initial entry fee online to take admission in M Com Marketing program.
Step 6: Report to the assigned MCom Marketing department on the scheduled date for document verification and orientation.
Step 7: Pay the remaining fee according to the college's schedule to complete your admission process. You will subsequently receive an official admission confirmation for M.Com Marketing.
Required Documents:
- 10th, 12th, and graduation mark sheets
- ID proof (Aadhaar, Voter ID)
- Category certificate (if applicable)
- Passport-size photographs
- Migration/Transfer Certificate
- Entrance Exam Admit Card and Rank Card
M Com Marketing Syllabus
MCom Marketing degree program lasts four semesters and combines theoretical knowledge with practical applications to prepare students for leadership positions in the marketing field.
Here is the M.Com Marketing Syllabus based on Jamia Millia Islamia (JMI):
M Com Marketing Job Opportunities in India
M.Com Marketing graduates can pursue careers in a variety of fields, including advertising, digital marketing, brand management, and market research. M Com Marketing professionals, who specialize in consumer behavior, strategic marketing, and digital tools, can work for corporate marketing teams , e-commerce platforms, consulting firms, and financial services. There is a great demand for skilled marketing specialists who may work in a variety of businesses and earn excellent pay.
M Com Marketing FAQs
Which is superior M.Com Marketing or MBA Marketing?
M.Com Marketing focuses on marketing principles, research, and tactics, but an MBA provides a more comprehensive business education, including management, leadership, and operations. M.Com Marketing is perfect for those who want to specialize in marketing and work as a brand manager or digital marketer.
What is the next step after earning a Master of Commerce in Marketing?
Following an M.Com Marketing degree, some prominent career paths include Marketing Executive, Brand Manager, Market Research Analyst, and Digital Marketing Manager. With experience, graduates can advance to positions such as Sales Manager, Product Manager, or even consultancy jobs. Many people choose employment in advertising, public relations, or e-commerce based on their hobbies and specific abilities.
Which course should I take in my first year of M.Com Marketing?
Key studies in the first year of M.Com Marketing are Marketing Management, Managerial Economics, Accounting for Managerial Decisions, Organizational Behaviour, and the Business Environment. Students also master the fundamentals of corporate strategy and the economic considerations that influence marketing decisions, preparing them for further studies in the second year.
