MBA Marketing: Admission 2025, Syllabus, Colleges, Jobs & Careers

MBA Marketing is a 2-year PG course, the goal of which is to equip a student with the ability to handle marketing management, business strategy, consumer behavior, digital marketing, branding, and market research. This course prepares the students to enter the professional marketing and business management world.

The eligibility criteria for an MBA in marketing are that the candidate should have passed their graduation with an aggregate of 50% marks and through a recognized university. The procedure of admission in this course is largely dependent on the performance of the candidate in the national or university-level entrance tests like CAT, XAT, MAT, CMAT, NMAT, SNAP, etc. Certain universities also might conduct group discussions and personal interviews to conduct the selection.

MBA Marketing course fee ranges between INR 3,00,000-25,00,000. Pune Institute of Business Management, ALTERA Institute, Guru Kashi University, Seshadripuram Institute of Management Studies, MIT World Peace University, Shoolini University, IMTS Institute, Symbiosis Institute of Business Management, and Amity University are some of the best MBA Marketing colleges.

MBA Marketing Management graduates will get jobs in such industries as FMCG, retail, e-commerce, banking, consulting, advertising, and media. Marketing Manager, Brand Manager, Sales Manager, Digital Marketing Manager, Market Research Analyst, Product Manager, SEO Specialist, Head of Marketing, etc, are some of the job profiles that the candidates can opt to pursue. Candidates can earn an average salary of INR 5,00,000-20,00,000 after doing an MBA in Marketing.

MBA Marketing Key Highlights

The key highlights of the MBA Marketing course in India are mentioned below for reference:

What is MBA Marketing?

MBA Marketing, which can be defined as the Master of Business Administration in Marketing, encompasses a thorough grasp of marketing management, consumer behaviour, branding, electronic marketing, and the way organizations build and provide value to customers in a competitive market. It is good to bear in mind that marketing is sometimes an art, sometimes a science, and yet a discipline; the lowest threshold that a marketing professional should meet is to be able to bridge products or services with the appropriate audience.

Some of the classes that a student will take in an MBA Marketing degree program include marketing strategy, market research, advertising and promotion, sales management, digital and social media marketing, product management, pricing strategies, and business analytics, just to mention a few.

A graduate will acquire some of the skills in strategic planning, analytical and critical thinking, project management, effective communication with clients and stakeholders, and the ability to manage marketing campaigns, budgets, and schedules. The graduates will be able to take up the position of Marketing Manager, Brand Manager, Sales Manager, Digital Marketing Manager, and Market Research Analyst to help businesses grow and become recognizable in any industry.

Why study MBA Marketing?

MBA in Marketing specialization equips students with all-around analytical ability, creativity, and strategic expertise to be able to work in a variety of fields, including FMCG, retail, e-commerce, consulting, and advertising professionally.

• The course content covers different skills training in marketing, like marketing strategy, analyzing consumer behavior, digital and social media marketing, sales and distribution management, brand management, and market research.
• The students also acquire knowledge on pricing strategies, product management, business analytics and using technology platforms in marketing. This is coupled with real-life experience through case studies, simulations and live projects, where theoretical learning can be applied to a business problem.
• The academic training can make the graduates be Marketing Managers, Brand Managers, Digital Marketing Specialists, Sales Managers, or Market Research Analysts. They get to know how to create and implement new marketing strategies, product launch, consumer trend analysis, and business growth strategy optimization to boost organizational performance, and customer outreach and interaction.
• MBA Marketing course helps to inculcate the skills of innovation, problem-solving, and project management principles that can be mapped to any professional field, such as Retail, Banking, Consulting, E-commerce, and Media.

Who should study MBA Marketing?

An MBA in Marketing is best suited to those individuals who are interested in business development, consumer behaviour as well as strategic brand management. The successful students will become analytical thinkers, creative problem-solvers, and will have good communication and leadership skills.

• This program would appeal to individuals who are inquisitive about the market trends, love to work with data, and are driven by campaign management and results.
• The degree is especially beneficial to candidates interested in digital marketing, advertising, sales, or brand development. Although previous experience in marketing or business is not mandatory, it can be an advantage to have background knowledge in business administration, economics, or other affiliated studies.
• The course also addresses those goal-driven professionals who prefer working in dynamic settings, are flexible to learn new technologies, and love to work across teams to stimulate organizational success.
• MBA Marketing is particularly beneficial when your objective is to work in an industry such as FMCG, retail, consulting, e-commerce, and medi,a or when you seek to become a Marketing Manager, Brand Manager, or Digital Marketing Specialist.
• Finally, this degree provides a good fit to people who are avid about driving business performance by leading-edge marketing practices, and who like creative as well as analytical sides of business.

MBA Marketing Eligibility Criteria

The eligibility criteria for the MBA in Marketing are given below. Students who want to do the course should have the following criteria:

• The candidate should have passed a Bachelor's degree (10+2+3 or 10+2+4 pattern) or equivalent exams of a recognized university with an aggregate of 50% marks or more. The necessary percentage can differ in different institutions.
• In most colleges, the candidate is required to take a national or university-level entrance test like CAT, XAT, MAT, CMAT, SNAP, or a state-wide entrance test.
• MBA Mkt does not have a particular age barrier, although individual institutes might.
• Certain colleges might necessitate the candidates to take part in additional stages of the selection process, like Group Discussion, Written Ability Test, and Personal Interview, once the entrance test is cleared.
• Students belonging to any stream (Arts/Commerce/Science/Engineering) can apply, as long as they have secured the minimum marks and have a degree qualification.
• Not all the institutes require work experience, although prior work experience can prove beneficial in the selection process, particularly in the case of top business schools.
• International candidates or candidates with foreign qualifications should expect to provide extra materials, including English proficiency (TOEFL/IELTS) and comparable certificates by the requirements of the institution.

MBA Marketing Entrance Exams

The candidates are required to qualify for some entrance exams to pursue an MBA Mkt. Few of the entrance exams to pursue an MBA in Marketing in India are listed below:

MBA Marketing Colleges in India

The best MBA in Marketing colleges in India are listed below for reference:

MBA Marketing Admission Process 2025

The admission procedure for the MBA Mkt at GL Bajaj Institute of Technology and Management is as follows:

Step 1: Make sure you have taken a Bachelor's degree (at least 3 years) in a recognized university with a minimum of 50 percent aggregate marks. Final year graduating candidates are also welcome to apply.

Step 2: Go to the official site of GL Bajaj Institute of Technology and Management and apply online by completing the application form. Post the necessary documents like academic transcripts, ID proof, and recent photos. Make the application fee (non-refundable) as indicated by the portal.

Step 3: The candidates will have to take a valid entrance test like CAT, MAT, XAT, CMAT, or UPCET, accepted by the institute. In the application form, include your entrance exam information and scores.

Step 4: On the basis of entrance examination scores and academic background, a short listing of candidates takes place. Shortlisted candidates will be informed either through email or the official portal.

Step 5: The shortlisted candidates will be called to participate in a Group Discussion (GD) and Personal Interview (PI) round, whether virtually or physically, to determine communication skills, subject knowledge, and alignment with the program.

Step 6: In case you are chosen, an official offer letter will be sent to you through your email, containing the admission procedure.

Step 7: Pay the tuition fee and submit all the required documents (original and copies) to accept your admission.

Step 8: Join the orientation session on the date mentioned to start your MBA Marketing course in GL Bajaj Institute of Technology and Management.

Documents Required:

Make sure to keep the following documents ready for admission:

• Class 10 and 12 mark sheets and certificates
• Entrance exam scorecard
• Valid identity proof (Aadhaar card, PAN card, passport, etc.)
• Passport-size photographs
• Caste certificate (if applicable)
• Domicile certificate (for state quota seats)
• Provisional admission letter (if available)

MBA Marketing Syllabus

The structured syllabus of MBA Marketing Management at Amity University is given below for reference:

MBA in Marketing VS MBA in Digital Marketing

Mention below is the comparison table of MBA in Marketing and MBA in Digital Marketing:

MBA Marketing Job Opportunities in India

Some of the areas that MBA Mkt graduates can secure employment in are FMCG, e-commerce, consulting, retail, and media. Below are some of the employment positions that the MBA Mkt graduates can get, the company that hires them, the experience needed, and the average wage:

MBA Marketing FAQs