MBA in Communications Management: Admission 2025, Eligibility, Entrance, Fees, Colleges, and Jobs

MBA in Communications Management is a 2-year postgraduate program that provides students with the ability to manage communication strategically in business. The course offers concepts of management with media, branding, and public relations to allow students to gain strong knowledge in corporate messaging, digital communication, and marketing strategies. Students gain knowledge on topics such as consumer behavior, e-marketing, strategic brand management, and integrated communication, with a focus on practical application through projects, workshops, and internships.

Admission to MBA in Communications Management is entrance-based, and accepted tests like SNAP, CAT, XAT, CMAT, and NMAT are in high demand among Symbiosis Institute of Media & Communication, FLAME University, and other universities. Candidates eligible should possess a bachelor's degree with a minimum of 50% marks (45% in case of reserved categories). The process of admission will mostly involve an entrance test, group discussions, personal interviews, and writing ability tests based on the institution.

After an MBA in Communications Management, students have opportunities to work as Corporate Communication Manager, PR Specialist, Brand Manager, Digital Marketing Manager, and Media Planner. Adfactors PR, Unilever, Tata, Infosys, and ad agencies regularly recruit students from this course. With pay scales ranging from INR 3 to 12 LPA and higher based on experience, this course is best suited for those who want to get involved in media strategy in the evolving digital and communication landscape.

MBA in Communications Management Highlights

Here are the key details of the MBA Communications Management course:

What is an MBA in Communications Management?

MBA in Communications Management is a specialized masters course that provides students with the knowledge in the strategic application of communication within business settings.

The course covers management concepts with communication principles to provide students with skills needed for professional positions that involve effective messaging, branding, media planning, public relations, and corporate communication strategies. The course includes topics such as marketing communication, brand management, digital media, corporate communication, and consumer behavior.

Students pursuing this MBA are taught to create effective communication plans that support business objectives. They gain the ability to develop content, digital storytelling, media, crisis communications, and data marketing skills. Most programs also provide practical experience through internships, case studies, workshops, and company projects to enable students to build real-world knowledge of communication platforms and tools utilized by companies.

Why pursue an MBA in Communications Management?

Below are the reasons why someone should pursue an MBA in Communications Management:

• Business and Communication Skills- The course has important subjects with strategic communication, preparing you for leadership positions in media, marketing, and corporate industries.
• High Industry Demand- As digital media and reputation become essential, that is why businesses require effective communication specialists across industries.
• Number of Career Opportunities- Graduates can pursue careers in PR, corporate communications, branding, digital marketing, media planning, and others, in industries like FMCG, technology, and consulting.
• Improves Strategic Thinking- Students will learn to link with business objectives, crisis management, and effective handling of internal and external communications.
• Solid Creative Scope- The course offers creative thinking across media, advertising, content creation, brand storytelling, and campaign design.

Who should pursue an MBA in Communications Management?

Mentioned are the pointers that those who should pursue an MBA in Communications Management:

• Media and Marketing Enthusiasts- Great for those who are passionate about advertising, branding, public relations, or online marketing, and would like to integrate creativity with business strategy.
• Aspiring Brand and PR Managers- If you seek to create, maintain, or handle a brand's image and reputation, this specialization gives you the necessary tools and exposure to the industry.
• Entrepreneurs- Entrepreneurs can learn to communicate their brand story effectively, interact with audiences, and manage media relations.
• Business-Oriented Creative Thinkers- If you are a creative thinker who is also interested in a disciplined knowledge of markets, consumer culture, and corporate messaging, then this is for you.
• Those who Aspire for Leadership Positions- It is meant for future leaders who would like to drive communication teams or impact business narratives and stakeholder dialogue.

MBA in Communications Management Eligibility Criteria

To be eligible for an MBA in Communications Management, applicants need to follow certain academic requirements determined by universities, business schools, or other management institutions.

• Applicants should have done a bachelors degree from a well-recognized university or institution.
• Most of these institutions demand at least 50% aggregate marks in the undergraduate degree. The relaxation of 5% is usually applicable for candidates under reserved categories (SC/ST/OBC) (i.e., minimum 45%).
• Aspirants need to qualify in national or state-level MBA entrance exams like:
• CAT (Common Admission Test), MAT (Management Aptitude Test), XAT, CMAT, SNAP, GMAT, or respective university-level exams
• Eligibility score/cutoff differs from institution to institution.
• There is usually no particular age limit, but the candidates are normally supposed to have finished their undergraduate degree at the time of admission.

MBA in Communications Management Entrance Exams

The MBA Communication Management is based on entrance exams. Some of the entrance exams that are accepted for MBA Communication Management admission are mentioned below:

MBA in Communications Management Best Colleges in India

Many private and government colleges in India offer an MBA in Communications Management. Some of the well-known colleges are given below.

Also read about MBA Marketing Management

MBA in Communications Management Syllabus

The syllabus of the MBA Communication Management is similar in almost all universities. Below is a semester-wise breakdown of courses at Symbiosis Institute of Media & Communication (SIMC):

Click to read more about MBA Digital Marketing

MBA in Communications Management Admission Process 2025

Mentioned below is the admission process for the MBA Communication Management at Symbiosis Institute of Media and Communication (Pune):

Step 1: You must register for the SNAP examination on the official SNAP website. Fill the application form and select Symbiosis Institute of Media and Communication (SIMC), Pune as your preferred institute.

Step 2: Attend the SNAP Test on the scheduled date. The test will assess your General English, Quantitative Aptitude, and Analytical and Logical Reasoning skills.

Step 3: Once the SNAP scores are announced, verify if you are qualified for the SIMC Pune cut-off score for the program MBA Communication Management. The cut-off is different each year, so determined from SIMC's official website.

Step 4: You would be shortlisted, and then in that situation, you would be called for the GE-PIWAT process, which is made up of: Group Discussion (GD), Personal Interview (PI) and Written Ability Test (WAT)

You must also complete the SIMC application form and provide documents like academic documents, photo identification, and work experience certificates (if available).

Step 5: Notice the GE-PIWAT rounds listed as scheduled. These exams evaluate your communication skills, thinking abilities, creativity, and knowledge about the industry, all of which are vital for a communications professional.

Step 6: Upon your SNAP score and GE-PIWAT performance, the institute will declare a final merit list. If shortlisted, you will be issued an official offer through email or the institute portal.

Step 7: Confirm the offer by paying the admission fee and uploading every document that is required, such as the SNAP scorecard, degree certificates, ID proof, and category certificates (if any). After verification, your admission is confirmed.

Documents Required:

• 10th and 12th marksheets and pass certificate
• TC
• Character Certificate
• Entrance Exam Scorecard (if applicable)
• Govt. ID Proofs
• Passport-sized photograph
• Category Certificate (if applicable)

MBA in Communications Management vs. MBA in Media Management

While both programs share some overlap, MBA Communications Management prepares students for internal/external corporate communications and strategic brand messaging, while MBA Media Management is specialized for roles in the media industry, focusing on media platforms, production, and content strategy. The difference has been given below:

MBA in Communications Management Jobs & Careers

Completing an MBA in Communications Management opens doors to various creative career opportunities. Here are some top job profiles along with their estimated salaries:

MBA in Communications Management FAQs