MBA in Communication Management is a two-year postgraduate program that provides students with the ability to manage communication strategically in business. The course offers concepts of management with media, branding, and public relations to allow students to gain strong knowledge in corporate messaging, digital communication, and marketing strategies. Students gain knowledge on topics such as consumer behavior, e-marketing, strategic brand management, and integrated communication, with a focus on practical application through projects, workshops, and internships.
Admission to MBA in Communication Management is entrance-based, and accepted tests like SNAP, CAT, XAT, CMAT, and NMAT are in high demand among Symbiosis Institute of Media & Communication, FLAME University, and other universities. Candidates eligible should possess a bachelor's degree with a minimum of 50% marks (45% in case of reserved categories). The process of admission will mostly involve an entrance test, group discussions, personal interviews, and writing ability tests based on the institution.
After an MBA in Communication Management, students have opportunities to work in as Corporate Communication Manager, PR Specialist, Brand Manager, Digital Marketing Manager, and Media Planner. Adfactors PR, Unilever, Tata, Infosys, and ad agencies regularly recruit students from this course. With pay scales ranging from INR 3 to 12 LPA and higher based on experience, this MBA in Communication course is best suited for those who want to get involved in media strategy in the evolving digital and communication landscape.
Table of Contents
- MBA Communications Management Highlights
- What is an MBA in Communication Management?
- Why should pursue an MBA in Communication Management?
- Who should pursue an MBA in Communication Management?
- MBA in Communication Management Eligibility Criteria
- MBA Communication Management Entrance Exam
- MBA Communication Management Top Colleges
- MBA Communication Engineering Syllabus
- MBA in Communication Management Admission Process 2025
- MBA in Communication Management Jobs & Careers
- MBA in Communications Management FAQs
MBA Communications Management Highlights
Here are the key details of the MBA Communications Management course:
What is an MBA in Communication Management?
MBA in Communication Management is a specialized masters course that provides students with the knowledge in the strategic application of communication within business settings. The course covers management concepts with communication principles to provide students with skills needed for professional positions that involve effective messaging, branding, media planning, public relations, and corporate communication strategies. The course includes topics such as marketing communication, brand management, digital media, corporate communication, and consumer behavior.
Students pursuing this MBA are taught to create effective communication plans that support business objectives. They gain the ability to develop content, digital storytelling, media, crisis communications, and data marketing skills. Most programs also provide practical experience through internships, case studies, workshops, and company projects to enable students to build real-world knowledge of communication platforms and tools utilized by companies.
After completing an MBA in Communication Management, one can become Corporate Communication Managers, Brand Managers, Media Planners, PR Specialists, Digital Marketing Managers, Advertising Executives, and Content Strategists. They could have career opportunities with media outlets, public relations firms, advertising agencies, multinational companies, NGOs, and the government. With the proliferation of internet platforms, there's also increased demand for individuals trained in social media management and influencer marketing.
Why should pursue an MBA in Communication Management?
Below are the reasons why someone should pursue an MBA in Communication Management:
Business and Communication Skills: The course has important subjects with strategic communication, preparing you for leadership positions in media, marketing, and corporate industries.
High Industry Demand: As digital media and reputation become essential, that is why businesses require effective communication specialists across industries.
Number of Career Opportunities: Graduates can pursue careers in PR, corporate communications, branding, digital marketing, media planning, and others, in industries like FMCG, technology, and consulting.
Improves Strategic Thinking: Students will learn to link with business objectives, crisis management, and effective handling of internal and external communications.
Prepares for the Digital Age: It provides hands-on training on digital platforms, media tools, and analytics to manage communication in the age of technology.
Leadership Development: Communication managers often manage cross-functional teams and campaigns, involving leadership, persuasion, and decision-making.
Global Relevance: The discipline of communications has global applications, enabling you to work with multinationals or even get international positions.
Personal Brand Building: You will also develop the skills to establish and nurture your individual professional brand, relevant in client-facing or freelance jobs.
Ideal for Media-Savvy Individuals: If you are a fan of media, stories, or public outreach, then this MBA is the ideal place to make that passion your profession.
Who should pursue an MBA in Communication Management?
Mentioned are the pointers that those who should pursue an MBA in Communication Management:
Media and Marketing Enthusiasts: Great for those who are passionate about advertising, branding, public relations, or online marketing, and would like to integrate creativity with business strategy.
Aspiring Brand and PR Managers: If you seek to create, maintain, or handle a brand's image and reputation, this specialization gives you the necessary tools and exposure to the industry.
Graduates from Arts, Media, or Business Backgrounds: Graduates in mass communication, journalism, English, marketing, or management will be a good next step for students with these degrees.
Career Opportunities: Working professionals employed in HR, sales, or content can transition into strategic communication and media careers with this degree.
Startups and Entrepreneurs: Entrepreneurs can learn to communicate their brand story effectively, interact with audiences, and manage media relations.
Business-Oriented Creative Thinkers: If you are a creative thinker who is also interested in a disciplined knowledge of markets, consumer culture, and corporate messaging, then this is for you.
Social Media: Those who are aware of social media sites and online trends can use that skill as a profession in digital strategy or online branding.
Those who aspire for Leadership Positions: It is meant for future leaders who would like to drive communication teams or impact business narratives and stakeholder dialogue.
MBA in Communication Management Eligibility Criteria
To be eligible for an MBA in Communication Management, applicants need to follow certain academic requirements determined by universities, business schools, or other management institutions.
- Applicants should have completed a bachelor's degree from a well-recognized university or institution.
- Most of these institutions demand at least 50% aggregate marks in the graduate degree. The relaxation of 5% is usually applicable for candidates under reserved categories (SC/ST/OBC) (i.e., minimum 45%).
- Aspirants need to qualify in national or state-level MBA entrance exams like:
- CAT, MAT, XAT, CMAT, SNAP, GMAT, or respective university-level exams
- Eligibility score/cutoff differs from institution to institution.
- There is usually no particular age limit, but the candidates are normally supposed to have finished their undergraduate degree at the time of admission.
MBA Communication Management Entrance Exam
The MBA Communication Management is based on entrance exams. Some of the entrance exams that are accepted for MBA Communication Management admission are mentioned below:
MBA Communication Management Top Colleges
Many private and government colleges in India offer an MBA in Communication Management. Some of the well-known colleges are given below.
MBA Communication Engineering Syllabus
The syllabus of the MBA Communication Management is similar in almost all universities. Below is a semester-wise breakdown of courses at Symbiosis Institute of Media & Communication (SIMC):
MBA in Communication Management Admission Process 2025
Mentioned below is the admission process for the MBA Communication Management at Symbiosis Institute of Media and Communication, Pune:
Step 1: You must register for the SNAP examination on the official SNAP website. Fill the application form and select Symbiosis Institute of Media and Communication (SIMC), Pune as your preferred institute.
Step 2: Attend the SNAP Test on the scheduled date. The test will assess your General English, Quantitative Aptitude, and Analytical and Logical Reasoning skills.
Step 3: Once the SNAP scores are announced, verify if you are qualified for the SIMC Pune cut-off score for the program MBA Communication Management. The cut-off is different each year, so determine from SIMC's official website.
Step 4: You would be shortlisted, and then in that situation, you would be called for the GE-PIWAT process, which is made up of:
Group Discussion (GD), Personal Interview (PI) and Written Ability Test (WAT)
You must also complete the SIMC application form and provide documents like academic documents, photo identification, and work experience certificates (if available).
Step 5: Notice the GE-PIWAT rounds listed as scheduled. These exams evaluate your communication skills, thinking abilities, creativity, and knowledge about the industry, all of which are vital for a communications professional.
Step 6: Upon your SNAP score and GE-PIWAT performance, the institute will declare a final merit list. If shortlisted, you will be issued an official offer through email or the institute portal.
Step 7: Confirm the offer by paying the admission fee and uploading every document that is required, such as the SNAP scorecard, degree certificates, ID proof, and category certificates (if any). After verification, your admission is confirmed.
MBA in Communication Management Jobs & Careers
Completing an MBA in Communication Management opens doors to various creative career opportunities. Here are some top job profiles along with their estimated salaries:
MBA in Communications Management FAQs
What are the most common entrance exams for an MBA in Communications Management?
Most common entrance exams include CAT, XAT, MAT, CMAT, SNAP, and NMAT, accepted by top B-schools all over India for MBA admissions. Some colleges also conduct their own entrance examinations, as at SIMC Pune, SNAP is compulsory. Candidates should have done graduation and have meet the minimum marks requirements in order to be eligible.
What are the most important skills I will learn through an MBA in Communications Management?
You will gain knowledge about strategic communication, digital marketing, media management, brand communication, and public relations. Analytical thinking, leadership, teamwork, and creative problem-solving are also developed through the course. These capabilities equip you with dynamic business and media careers.
How does FLAME University's methodology get me ready for a digital marketing career?
FLAME University integrates foundational management learning with liberal arts, with majors and minors in digital marketing and communications, and experiential learning and capstone projects. This multidisciplinary and project-based learning helps you gain both conceptual and practical competencies required for digital marketing careers.
How do entrance tests like SNAP affect admission chances at SIMC Pune?
SNAP is the only entry test for SIMC Pune's MBA in Communication Management; your SNAP score decides the shortlist for the next rounds of selection, such as group exercises and personal interviews. A good SNAP score works wonders in getting you shortlisted for admission at SIMC Pune.
What are the salary prospects and job opportunities I can look forward to after doing this MBA?
Most of the graduates are likely to expect titles like Communication Manager, Marketing Manager, Brand Manager, Public Relations Officer, and Digital Marketing Specialist. Freshers' average salary ranges from INR 3–10 lakhs annually, with elite colleges offering higher packages depending on the job and firm.
