PG Diploma in Marketing Management: University, Syllabus, Online, Salary

PG Diploma in Marketing Management is a one-year post graduate course that provides a detailed understanding of marketing principles, consumer behavior, brand management, and digital marketing strategies. The course equips students with analytical and strategic skills required to flourish in marketing roles. PG Diploma in Marketing Management helps in application of modern business management knowledge to the dynamic environment.

The Eligibility criteria of PG Diploma in Marketing Management includes having cleared a Bachelor's examination in any discipline or any other equivalent examination from a recognised board with a minimum of 45-50% aggregate marks. The course fee of a PG Diploma in Marketing Management ranges from INR 7,000 to INR 33,000. The PG Diploma Marketing fees if pursued online, are much more affordable than pursuing on campus.

IGNOU, Maharaja SayajiRao University, Bengaluru City University, Symbiosis Centre for Distance learning, Goswami Ganesh Dutta Sanatan Dharma College, Dr BabaSaheb Ambedkar University, Gujarat University, Ahmedabad Management Association are few of the well-known colleges and Universities offering PG Diploma in Marketing Management.

On completion of PG Diploma in Marketing Management, one can get jobs as Marketing Manager, Brand Manager, Digital Marketing Manager, Market Research Analyst, Sales Manager, Advertising Manager, Public Relations Manager, Business Development Manager with salaries ranging from INR 2.5 LPA to INR 6 LPA.

PG Diploma in Marketing Management highlights

The important details about the course, PG Diploma in International Business, are summarised below:

What is a PG Diploma in Marketing Management?

PG Diploma in Marketing Management is a one-year postgraduate course that helps in developing the skills required for careers in business and management. The program helps define and understand the concept of business management, develop innovative and competency-based approaches in management, and enhance marketing management skills. PG Diploma in Marketing Management helps students enhance their management skills by including subjects such as Operations and Marketing Management, HR, Banking, and General Management.

Also, read Master of Marketing Management

Why should one study a PG Diploma in Marketing Management?

The benefits of pursuing a PG Diploma in Marketing Management after your graduation are listed below:

• The PG Diploma in Marketing Management teaches essential topics such as essential aspects of marketing, from traditional principles to modern digital strategies. This includes consumer behavior, market research, branding, advertising, sales, pricing, and distribution.
• The PG Diploma in Marketing Management graduates acquire higher salaries than their counterparts who only have a bachelor's degree.
• The PG Diploma in Marketing Management provides an opportunity to build a strong network, including experienced faculty, industry professionals (through guest lectures, seminars, and workshops).
• Through this course, the students learn strong communication, negotiation, and persuasion skills, which would benefit strong managerial roles.
• The course provides the opportunity to gain hands on experience with digital marketing tools and techniques, such as SEO, SEM, social media marketing, content marketing etc.

Who should pursue a PG Diploma in Marketing Management?

The individuals who fall into the criteria given below will be most suitable to pursue a Postgraduate Diploma in Marketing Management:

• Individuals with a bachelor's degree, keen to build a strong foundation in marketing management skills, should pursue a PG Diploma in Marketing Management.
• Employees working in another Management discipline, such as HR, Finance, IT, and who wish to transition into marketing can pursue this course.
• Marketing Employees wishing to enhance their skills can pursue a PG Diploma in Marketing Management.
• Individuals who want to learn more about marketing strategies and aspire to build their own business.
• Individuals who want to learn about specific areas such as brand management, market research, digital marketing, sales strategy, product development, advertising, and marketing communication.

PG Diploma in Marketing Management Eligibility Criteria

The Eligibility Criteria for the PGD in International Business consist of:

• Having cleared a Bachelor's examination in any discipline or any other equivalent examination from a recognized board with a minimum of 50% aggregate marks.
• International Graduate from a well-recognized University or Institute.
• A Few Institutes also allow students in their final years to apply for a PG Diploma in International Business, given they clear the exam later.

PG Diploma in Marketing Management Colleges

The details about well-known colleges offering a PG Diploma in International Business are given in the table below:

PG Diploma in Marketing Management Admission Process

The admission process of the PG Diploma in Marketing Management is similar in all Colleges. The admission process of the PG Diploma in Marketing Management of the Ahmedabad Management Association has the following steps:

Step 1: Register at the official AMA website and fill out the online application form.

Step 2: Submit all the documents as per the requirements.

Step 3: Pay the Registration fees and wait to get enlisted.

• Graduation Certificate
• Marksheet and Certificate of 12th std [Only for Undergraduates
• Final Year Marksheet
• Aadhar Card

Step 4: Once enlisted after document verification, appear for a personal interview.

PG Diploma in Marketing Management Syllabus

The PG Diploma in Marketing Management syllabus of Dr Babasaheb Ambedkar University is given for your reference. The syllabus of PG Diploma in marketing management is divided in to two semesters.

PG Diploma in Marketing Management Jobs and Salary

The details about PG Diploma in Marketing Management Jobs and Salary are given below:

PG Diploma in Marketing Management FAQs