MBA Media and Entertainment: Eligibility, Admissions 2025, Exams, Fees, Job & Salary

MBA in Media and Entertainment is a two-year postgraduate program that focuses on the business aspects of the media, entertainment, and communication industries. The course provides students with a comprehensive understanding of media management, content creation, digital marketing, production management, and brand communication. The course enhances candidates with managerial, strategic, and creative skills to excel in the dynamic media and entertainment sector.

The course covers traditional and digital media, including television, film, print, music, gaming, and online streaming platforms, making graduates suitable for a wide range of roles in the industry. MBA in Media and Entertainment is in high demand with the rapid evolution of digital platforms, OTT services, and media consumption trends.

To be eligible for MBA in Media and Entertainment, candidates must have a bachelor's degree from a recognized university, with a minimum of 50% marks. Admission to the postgraduate program is based on merit or entrance tests like CAT, XAT, MAT, CMAT, NMAT, and ATMA. Top colleges offering an MBA in Media and Entertainment include Amity University, Welingkar Institute of Management Development & Research, Hindustan Institute of Technology and Science and University of Petroleum and Energy Studies.

After, MBA in Media and Entertainment one can pursue a career in various media platforms, including television, film, digital media, and print. The course provides students with the opportunity to become Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head and Film Production Manager. The average salary for an MBA in Media and Entertainment ranges between INR 7-10 LPA.

MBA Media and Entertainment Course Highlights

What is MBA Media and Entertainment?

MBA in Media and Entertainment is a two-year specialized program that focuses on the business side of the digital content, media, and entertainment sectors. The course covers topics like advertising, OTT platforms, digital marketing, event management, film production, media management, and television broadcasting. Students pursuing this course are exposed to the real world through case studies, internships, and industrial projects.

Professionals with knowledge of media business strategies and content monetization are in great demand due to the explosive rise of digital media, streaming services, and worldwide entertainment consumption. Graduates of the program gain abilities in audience analytics, production management, brand promotion, and media entrepreneurship, empowering them to successfully contribute to both creative and commercial success.

Why Study an MBA in Media and Entertainment?

An MBA in Media and Entertainment offers various career opportunities in film production houses, television networks, OTT platforms, advertising agencies, and digital media companies. Top companies like Netflix, Disney, Sony, and Warner Bros hire skilled professionals to manage content production, distribution, and marketing strategies.

This industry is expanding rapidly, allowing candidates to work in roles such as media managers, entertainment marketers, digital strategists, or event producers. Also, professionals can start their own media production firms, advertising agencies, or digital content ventures. Graduates can also work as brand managers for global entertainment brands or content acquisition executives for streaming platforms, often advancing to high-paying leadership roles with international exposure.

MBA Media and Entertainment Eligibility

1. Candidates must have a Bachelor’s degree in any discipline from a recognized university.
2. A minimum of 50% aggregate marks (or equivalent CGPA) in graduation.
3. Some universities also consider entrance exams like CAT, XAT, MAT, CMAT, NMAT, or ATMA.

MBA Media and Entertainment Entrance Exam

MBA in Media and Entertainment is based on entrance exams. Some of the entrance exams that are accepted for MBA in Media and Entertainment admission are mentioned below:

Top Colleges in India for MBA Media and Entertainment

Some of the top colleges for MBA Media and Entertainment based on NIRF Ranking 2024 are as follows: 

MBA Media and Entertainment VS MBA Business Design 

MBA in Media and Entertainment focuses on the business side of the media, film, television, OTT platforms, advertising, and digital content industries. The course includes subjects like media marketing, content production, broadcasting, film financing, digital media strategies, and brand management. The course prepares students for careers in media houses, production companies, digital platforms, advertising agencies, and PR firms.

After completion of the course, graduates can work as media managers, content strategists, entertainment marketers, and digital campaign managers in companies like Netflix, Disney, and Sony.

MBA in Business Design is about innovation, creativity, and problem-solving in business. It blends management principles with design thinking, user experience, and product development. Subjects include design thinking, innovation management, consumer behavior, branding, and strategic marketing. This course is ideal for those who want to work in product development, marketing, branding, and business consulting. 

Graduates can find jobs in startups, corporate strategy teams, UX research, and innovation-driven firms, with roles like product manager, business strategist, or brand consultant in companies like Apple, Tesla, and Google.

MBA Media and Entertainment Jobs 

The basic details of jobs after MBA in Media and Entertainment are as follows:

1. Industry: Students after MBA in Media and Entertainment are employable in media management like television, OTT platforms and print media.
2. Employment Demand: In recent years, there has been a significant increase in the demand for Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head and Film Production Manager.
3. Average Salary: The average salary of Media Manager varies based on experience, industry, and location. The average salary ranges between INR 7-10 lpa. 

There are various job roles available in Media and Entertainment. As per Payscale, the average package of various job roles according to the years of experience is mentioned in the table below:

MBA Media and Entertainment FAQs