The MBA Media and Entertainment is a two-year postgraduatecourse that provides advanced knowledge of the business aspects of the media, entertainment, and communication industries. The course provides students with a comprehensive understanding of media management, content creation, digital marketing, production management, and brand communication. The course helps the candidates in learning and growing with managerial, strategic, and creative skills, which will help them in future opportunities.
The course covers traditional and digital media, including television, film, print, music, gaming, and online streaming platforms, making graduates suitable for a wide range of roles in the industry. With the advancement in the evolution of digital platforms in the entertainment industry, the demand for MBA Media and Entertainment graduates is increasing.
To be eligible for an MBA in Media and Entertainment, candidates must have a bachelor's degree from a recognised university, with a minimum of 50% marks. Admission to the postgraduate program is based on merit or entrance tests like CAT, XAT, MAT, CMAT, NMAT, and ATMA.
Top colleges offering an MBA Media and Entertainment include Amity University, Welingkar Institute of Management Development & Research, Hindustan Institute of Technology and Science, and the University of Petroleum and Energy Sciences, which provides students with the opportunity to become Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head, and Film Production Manager. The average salary for an MBA in Media and Entertainment ranges between INR 7-10 LPA.
Table of Contents
- MBA Media and Entertainment Course Highlights
- What is MBA Media and Entertainment?
- Why Study an MBA in Media and Entertainment?
- MBA Media and Entertainment Eligibility
- MBA Media and Entertainment Entrance Exam
- Top Colleges in India for MBA in Media and Entertainment
- MBA Media and Entertainment VS MBA Business Design
- MBA Media and Entertainment Jobs
- MBA Media and Entertainment FAQs
MBA Media and Entertainment Course Highlights
The candidates need to get an overview of the course and the top colleges that offer this course. The highlights table given below will help the candidates:
Category | Details |
Course Name | MBA Media and Entertainment |
Duration | 2 years |
Eligibility | Candidates must have a bachelor's degree from a recognised university, with a minimum of 50% |
Admission Process | Merit-based/Entrance Exam followed by GD/PI |
Exams | CAT/ XAT/ MAT/CMAT/NMAT/ATMA |
Average Course Fee | INR 2,00,000-12,00,000 |
Colleges | Amity University, Welingkar Institute of Management Development & Research, Hindustan Institute of Technology |
Career Prospects | Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head, and Film Production Manager |
Average Salary | INR 7-10 LPA |
Top Companies | Sony Pictures, Netflix, Disney+ Hotstar, Viacom18, Zee Entertainment |
What is MBA Media and Entertainment?
MBA in Media and Entertainment is a two-year specialized program that focuses on the business side of the digital content, media, and entertainment sectors. The course covers topics like advertising, OTT platforms, digital marketing, event management, film production, media management, and television broadcasting.
Experts with knowledge in the media business sector have great demand due to the explosive growth of strategy and content marketing, digital media, streaming services and entertainment consumption around the world. Graduates of this program can successfully contribute to creative and commercial success, with their ability to analyse, produce, brand promotions and media entrepreneurs.
Why Study an MBA in Media and Entertainment?
An MBA Media and Entertainment opens a gateway to diverse opportunities in various domains such as film, television networks, OTT platforms, advertising agencies, production houses, and digital media companies. Top entertainment giants like Netflix, Disney, Sony, and Warner Bros hire professionals who are experts in content production, direction, digital marketing, etc.
This industry is expanding rapidly, allowing candidates to work in roles such as Media Managers, Entertainment Marketers, Digital Strategists, or Event Producers. Also, professionals can start their own media production firms, advertising agencies, or digital content ventures. Graduates can also work as brand managers for global entertainment brands or content acquisition executives for streaming platforms, often advancing to high-paying leadership roles with international exposure.
Read more about MBA Media Management
MBA Media and Entertainment Eligibility
To enroll in the MBA Media and Entertainment at any college, the candidates must have a Bachelor’s degree in any discipline from a recognized university. Along with it, A minimum of 50% aggregate marks (or equivalent CGPA) in graduation. Some universities also consider entrance exams like CAT, XAT, MAT, CMAT, NMAT, or ATMA.
MBA Media and Entertainment Entrance Exam
The MBA in Media and Entertainment is based on entrance exams. Some of the entrance exams that are accepted for MBA Media and Entertainment admission are mentioned below:
Exams | Registration Date | Exam Date |
Sep 2025 | November 30, 2025 | |
XAT | November 2025 (Tentative) | January 2026 (Tentative) |
CMAT | December 2025 (Tentative) | January 2026 (Tentative) |
NMAT | October 2025 | Nov-Dec 2025 |
MAT | March 2, 2025 (PBT)March 12, 2025 (CBT) | March 9, 2025 (PBT)March 23, 2025 (CBT) |
ATMA | 18 May 2025 (Last date) | 1 June 2025 |
Top Colleges in India for MBA in Media and Entertainment
Some of the top colleges for MBA Media and Entertainment, based on the NIRF Ranking 2024, are as follows:
NIRF Ranking 2024 | College Name | City, State | Total Fees |
29 | Amity University | Noida, Uttar Pradesh | INR 1,65,000 |
36 (Management) | Chandigarh | INR 3,58,000 | |
41 (Management) | University of Petroleum and Energy Studies | Dehradun, Uttarakhand | INR 6,60,000 |
84 (Management) | Welingkar Institute of Management Development & Research | Mumbai, Maharashtra | INR 14,00,000 |
- | Hindustan Institute of Technology and Science | Chennai, Tamil Nadu | INR 2,50,000 |
- | Ganpat University | Mehsana, Gujarat | INR 80,000 |
MBA Media and Entertainment VS MBA Business Design
MBA in Media and Entertainment focuses on the business side of the media, film, television, OTT platforms, advertising, and digital content industries. The course includes subjects like media marketing, content production, broadcasting, film financing, digital media strategies, and brand management. The course helps the candidates in gaining industry-relevant skills which will help them in making careers in media houses, production companies, digital platforms, advertising agencies, and PR firms.
After completion of the course, graduates can work as media managers, content strategists, entertainment marketers, and digital campaign managers in companies like Netflix, Disney, and Sony.
An MBA in Business Design is about innovation, creativity, and problem-solving in business. It blends management principles with design thinking, user experience, and product development. Subjects include design thinking, innovation management, consumer behaviour, branding, and strategic marketing. This course is ideal for those who want to work in product development, marketing, branding, and business consulting.
Graduates can find jobs in startups, corporate strategy teams, UX research, and innovation-driven firms, with roles like product manager, business strategist, or brand consultant in companies like Apple, Tesla, and Google.
MBA Media and Entertainment Jobs
The basic details of jobs after an MBA in Media and Entertainment are as follows:
- Industry: Students after an MBA in Media and Entertainment are employable in media management like television, OTT platforms and print media.
- Employment Demand: In recent years, there has been a significant increase in the demand for Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head and Film Production Manager.
- Average Salary: The average salary of a Media Manager varies based on experience, industry, and location. The average salary ranges between INR 7-10 LPA.
There are various job roles available in the Media and Entertainment industry. As per Payscale, the average package of various job roles according to the years of experience is mentioned in the table below:
Job Roles | Entry level | Experience level |
Film Production Manager | INR 5-6 LPA | INR 8-10 LPA |
Media Manager | INR 6-10 LPA | INR 10-15 LPA |
Advertising Executive | INR 6-10 LPA | INR 10-12 LPA |
Content Strategist | INR 7-12 LPA | INR 12-20 LPA |
MBA Media and Entertainment FAQs
What kind of skills can I learn upon enrolling in the MBA Media and Entertainment course?
Upon enrolling in the course, the students will be able to develop advanced technical, managerial, and creative skills. These include media planning, digital marketing, content strategy, leadership, negotiation, and data analytics. In addition to this, the students can also learn soft skills such as communication, teamwork, and problem-solving, which are emphasised to prepare students for dynamic roles in the media industry.
How does MBA Media and Entertainment course prepare students for the rapidly emerging digital media industry?
The curriculum of the course incorporates modern digital tools such as OTT platforms, social media marketing, AI in media, and digital transformation strategies. Students can learn skills which will help them in entering emerging advanced industries.
What kind of networking opportunities can candidates get upon enrolling in the MBA Media and Entertainment course?
Most of the colleges under this course provide placement assistance facilities such as internships, live projects with media companies, guest lectures by industry leaders, and access to the events of media and entertainment sector. These facilities helps the students in building professional networks and gain practical knowledge of how media and entertainment industry works.
Can I apply for the MBA Media and Entertainment course if I am from na on-media background?
Yes, MBA in Media Management is designed to provide foundational knowledge of the media industry while building on general management principles. It is an ideal option for the individuals who are from different academic or professional backgrounds who are looking to make a transition into roles in various sectors, including media planning, content creation, or digital marketing.
What are some unique career paths available after completing MBA Media and Entertainment course?
Other than the traditional roles in media and entertainment industry like Media Planner or Content Strategist, the candidates can seek to opt for roles in various industries. The candidates can enter in industries such as Sports Media Management, Film Production Management, OTT Platform Strategy, or Event Management. These roles cater to specialized segments within the broader media and entertainment landscape.