MBA in Media Management is a two-year postgraduate program that focuses on the operations and administrative tasks in the media industry, like television, radio, print, films, etc. The focus is to learn to develop strategies to efficiently produce, market and monetise the media project.
Those who hold a bachelor's degree with a minimum of 50% marks can apply for an MBA in Media Management. The admissions are either based on merit or entrance tests like CAT, XAT, MAT, CMAT, SNAP, or NMAT. The course fees range between INR 1.1 and 12 Lakhs.
The MBA in Media Management graduates can pursue career in various media platforms, including television, film, digital media, and print. The course provides students with the opportunity to become Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head, and Film Production Manager. The average salary ranges between INR 6-10 LPA.
MBA Media Management Course Highlights
The details of the MBA in Media Management are mentioned below:
Category | Details |
Course Name | MBA Media Management |
Duration | 2 years |
Eligibility | Candidates must have a bachelor's degree from a recognised university, with a minimum of 50% |
Admission Process | Merit-based/Entrance Exam followed by GD/PI |
Exams | CAT/ XAT/ MAT/CMAT/NMAT/SNAP |
Average Course Fee | INR 1,10,000- 12,00,000 |
Colleges | Amity University, Bennett University, Symbiosis University of Applied Sciences |
Career Prospects | Media Manager, Digital Marketing Head, Content Strategist, Advertising Executive, and Film Production Manager |
Average Salary | INR 6-10 LPA |
Top Companies | Sony Pictures, Netflix, Disney+ Hotstar, Viacom18, Zee Entertainment |
What is MBA Media Management?
MBA in Media Management is a two-year specialised program that focuses on the business side of the digital content, media, and entertainment sectors. The course covers topics like advertising, OTT platforms, digital marketing, event management, film production, media management, and television broadcasting. Students pursuing this course are provided hands-on experience through case studies, internships, and industrial projects.
Why Study MBA Media Management?
Currently, the world is consuming a huge amount of content daily. This industry has both big players and small influencers, and everyone is benefiting from this. So this is the best time to build a career in this field as it opens up multiple opportunities:
- Career opportunities in advertising agencies, digital marketing companies, film production, houses, OTT platforms, etc.
- Opportunities to work in top companies like Sony, Disney, Netflix, etc.
- Availability of various job roles like brand manager, media manager, digital strategist, entertainment marketer, event producer, etc.
- A way for entrepreneurs to start their own advertising agency, digital content venture, media production firm, etc.
MBA Media Management Eligibility
The basic eligibility criteria required to apply for an MBA in Media Management are mentioned below:
- Candidates must have a Bachelor’s degree in any discipline from a recognised university.
- A minimum of 50% aggregate marks (or equivalent CGPA) in graduation.
- Some universities also consider entrance exams like CAT, XAT, MAT, CMAT, NMAT, or SNAP.
MBA Media Management Entrance Exam
Some of the entrance exams that are accepted for MBA Media Management admission are mentioned below:
Exams | Registration Date | Exam Date |
CAT 2025 | 1st week of Aug 2025 - 4th week of Sep 2025 | Nov 30, 2025 |
XAT 2026 | July 15 - Dec 10, 2025 (Tentative) | Jan 5, 2026 (Tentative) |
CMAT 2026 | Nov 14 - Dec 25, 2025 (Tentative) | Jan 25, 2026 (Tentative) |
NMAT 2025 | July 10, 2024 - June 15, 2025 | July 12, 2024 - June 30, 2025 |
MAT 2025 (PBT) | Till May 25, 2025 | May 31, 2025 |
MAT 2025 (CBT) | Till June 02, 205 | June 08, 2025 |
SNAP 2025 | Till Nov 22, 2025 | Dec 08, 15, 21, 2025 |
Colleges in India for MBA Media Management
Some of the top colleges for MBA Media Management based on the NIRF Ranking 2024 are as follows:
NIRF Ranking 2024 | College Name | City, State | Total Fees |
29 | Amity University | Noida, Uttar Pradesh | INR 7,80,000 |
41 | University of Petroleum and Energy Studies | Dehradun, Uttarakhand | INR 6,60,000 |
- | Benett University | Noida, Uttar Pradesh | INR 12,60,000 |
- | Symbiosis University of Applied Sciences | Indore, Madhya Pradesh | - |
- | Devi Ahilya Vishwavidyalaya | Indore, Madhya Pradesh | INR 1,12,000 |
MBA Media Management Jobs
The basic details of jobs after an MBA in Media Management are as follows:
- Industry: Students after an MBA in Media Management are employable in media management like television, OTT platforms, and print media.
- Employment Demand: In recent years, there has been a significant increase in the demand for Media Manager, Content Strategist, Advertising Executive, Digital Marketing Head and Film Production Manager.
- Average Salary: The average salary of a Media Manager varies based on experience, industry, and location. The average salary ranges between INR 7-10 LPA.
There are various job roles available in Media Management. As per Payscale, the average package of various job roles according to the years of experience is mentioned in the table below:
Job Roles | Entry level | Experience level |
Content Strategist | INR 7-12 LPA | INR 12-20 LPA |
Advertising Executive | INR 6-10 LPA | INR 10-12 LPA |
Film Production Manager | INR 5-6 LPA | INR 8-10 LPA |
Media Manager | INR 6-10 LPA | INR 10-15 LPA |
MBA Media and Entertainment FAQs
How does an MBA in Media Management prepare students for the evolving digital media landscape?
The students will be introduced to a variety of tools and media platforms, mainly through simulations. The students may also get the opportunity to work on live projects, and a mandatory internship will provide hands-on experience to prepare the students for future media job roles.
What kind of skills will I develop during the MBA in Media Management program?
Students first need to have a strong theoretical knowledge as it will work as a base and the practice of case studies will help them with the strategies that the business leaders adopted. Apart from that they will learn soft skills like communication, team work and the ability to work in tight schedule.
Can MBA in Media Management help me transition from a non-media background into the media industry?
Yes, the students can definitely shift to the media industry with an MBA in Media Management. The student offering this course will definitely invite the media companies to hire the graduates during placements.
What opportunities for networking and industry exposure are available during the course?
The MBA in Media Management students get a lot of opportunities to network with industry experts and alumni, since the institute keeps on conducting workshops, guest lectures, events, etc. This allows the students cto onnect during the session and also after the events.
