BBA in Business Analytics: Admission, Syllabus, Eligibility, Subjects, Colleges, Careers

• Updated on  Jul 31, 2025, by Manisha Rao

A BBA in Business Analytics is a three-year degree aimed at providing students with data and tech to help businesses make better choices. The course helps students in solving problems, crunching numbers, or figuring out how companies plan their next steps.

 

Aspirants interested in BBA business analytics must have completed their 10+2 from a recognised school. Most colleges seek a score between 45–50%, and accept students of any background from science, commerce, or art. Some institutions want students to participate in group discussions, admission tests, or interviews to see how much you are interested in business and data analysis. The course fee of a BBA Analytics can range from INR 3,00,000 to 9,00,000.

 

Table of Contents

  1. BBA in Business Analytics Key Highlights
  2. What is a BBA in Business Analytics?
  3. Why Study BBA in Business Analytics?
  4. Who should study for a BBA in Business Analytics?
  5. BBA in Business Analytics Eligibility Criteria
  6. BBA in Business Analytics Entrance Exams 2025
  7. BBA in Business Analytics Colleges in India
  8. BBA in Business Analytics Admission Process 2025
  9. BBA in Business Analytics Syllabus
  10. BBA in Business Analytics VS BBA
  11. BBA in Business Analytics Job Opportunities in India
  12. BBA in Business Analytics FAQs

 

BBA in Business Analytics Key Highlights

Below are the key highlights of the BBA with Business Analytics course in India:

Particulars

Details

Course Name

Bachelor of Business Administration in Business Analytics

Course Level

Undergraduation

Duration

3 years (6 semesters)

Course Type

Full-Time

Admission Process

Merit/ Entrance

Eligibility Criteria

Those who have passed their 12th class from a recognised Board or its equivalent exam are eligible for it.

Course Fees

INR 3,00,000- INR 9,00,000

Top Colleges

MIT WPC, Galgotias University, Doon Business School, Brainware University, LPU

Job Profiles

Market Research Analyst, Digital Marketing Analyst, Financial Analyst, Operations Analyst

Top Recruiters

MSI, KFC India, Groww, Marico Limited, FMCG & Consulting Firms

Average Salary in India

INR 3-5 LPA (Freshers)

 

What is a BBA in Business Analytics?

A BBA in Business Analytics is a three-year program for people interested in how data helps businesses make better choices. Someone who is interested into numbers, tech, and figuring out real-world issues, this might be a good fit. In this program, students will learn how to collect and analyze data to help businesses grow. It is all about combining business smarts with tech skills.

 

Students will learn how to spot trends, get a handle on what customers want, and help with decision-making. The courses cover things like business stats, data visualization, database management, financial analytics, marketing analytics, and predictive modeling. Students will also get hands-on experience with important tools like Excel, SQL, Tableau, and maybe even Python or R, which are commonly used in the business setting. Expect to work on case studies, real data projects, and practical training to get ready for real business challenges.

 

Why Study BBA in Business Analytics?

Students who like working with numbers and love to solve issues, a BBA with Business Analytics could be a good choice for them. It is not only about counting things; it’s about using data to help businesses make smarter decisions. Here are a few reasons to think about this route:

  • Job Opportunities: With a degree in Business Analytics, students could land a job as a data analyst, business analyst, market researcher, or even a junior consultant.
  • In-Demand Skills: This program will teach them skills that are really useful in today’s job market. Students will learn to work with tools like Excel, SQL, Tableau, and maybe even Python or Power BI.
  • Learning by Doing: Students will tackle real case studies, look at company data, create dashboards, and share their insights.
  • Problem-solving and thinking skills: Analytics are just beyond the number of handling. It is clearly about thinking, spotting trends, and resolving business issues.

 

Who should study for a BBA in Business Analytics?

Students who are interested in knowing how businesses make smart choices with data, a BBA with Business Analytics could be a good fit. Mentioned below are the pointers of who should opt for this course:

  • Students who are interested in solving puzzles and spotting trends can turn that passion into a job. They will learn how to gather, analyze, and apply data to help companies succeed.
  • The Bachelor’s in Business Analytics degree teaches students to make smart decisions based on real data. It allows candidates to play a role in all areas of a business, including sales, marketing, finance, and customer service.
  • Candidates who are good with computers and enjoy working with tools like Excel and dashboards, this course will help them use those skills in real-life business situations.
  • Business isn’t just about analytics tech. Every industry, from fashion and healthcare to sports, relies on data. This degree can lead to many job opportunities.
  • The BBA in Business Analytics combines business, tech, and strategy—perfect for today's fast-moving world.

 

BBA in Business Analytics Eligibility Criteria

To enroll in a BBA in Business Analytics, candidates have to meet some educational and admission requirements. Without fulfilling these criteria, it is not possible to enter the course. Mentioned below are the BBA with Business Analytics eligibility criteria:

  • Completed 10+2 in any stream from a recognized board.
  • A minimum of 45-50% marks in the 10+2 exam

 

BBA in Business Analytics Entrance Exams 2025

For pursuing a BBA in Business Analytics, various national/state/university-level entrance examinations are required to be taken. Colleges and Universities in India offer admission depending on the marks or rank obtained in these examinations.

Exam Name

Application Date

 

(Tentative)

Exam Date

 

(Tentative)

Application Fee

CUET-UG 2026

April 2025

May-June 2026

INR 1000

 

BBA in Business Analytics Colleges in India

Various institutions in India are offering the BBA with Business Analytics course. Each institute has got some entrance exam criteria for admitting students. Some of the top BBA with Business Analytics programs in India have been mentioned below, along with their total course fee, NIRF Ranking, and entrance exams required for admission:

College Name

Location

Annual Course Fees (approx.)

MIT WPU

Pune

INR 9,00,000

Galgotias University

Uttar Pradesh

INR 4,00,000

Doon Business School

Dehradun

INR 3,00,000

Brainware University

West Bengal

INR 3,87,200

LPU

Punjab

INR 6,00,000

 

BBA in Business Analytics Admission Process 2025

Students who want to get into the BBA Analytics for 2025 at Galgotias University, here's what they need to do:

 

Step 1: Visit the official website of the college or university for which you are targeting. Usually, applications open between April and July.

 

Step 2: Fill the application form with your grades from the 10th and 12th. Be sure to upload any necessary documents as scanned copies.

 

Step 3: On the basis of the school, you may need to submit your application online or go to college individually.

 

Step 4: Candidates may appear for the entrance exam.

 

Step 5: After the exam, or depending on your grade, the college will post a list of selected candidates. If you see your name there, they can invite you for counseling or ask to check your documents. Therefore, keep your original documents.

 

Step 6: If you are accepted, you will receive an email from the college. It will have tuition fees, initial date for classes, hostel information and orientation program.

 

Step 7: To confirm your seat, pay the entry fee or seat confirmation amount before the time limit. In this way, you will secure your place in the program.

 

Required Documents:

  • 10th and 12th mark sheets
  • ID proofs
  • Transfer certificate
  • Character certificate
  • Medical certificate
  • Category Certificate (if applicable)

 

BBA in Business Analytics Syllabus

The syllabus for the BBA with Business Analytics in India is more or less the same in the colleges offering the course. The syllabus may slightly differ depending on the curriculum followed by the institute. For reference, the syllabus for BBA Business Analytics at Galgotias University is given below:

Semester I

Semester II

Financial Accounting

Organisational Behaviour

Principles of Management

Management and Cost Accounting

Business Environment

Production and Operations Management

Marketing Theory and Practices

IT Tools for Decision Making / Minor 1

Business Statistics

Indian Constitution

Communicative English

Business Economics

Physical Education & Yoga

Basic French

-

Basic German

Semester III

Semester IV

Financial Management

Research Methodology

Business Communication

Campus to Corporate

Human Resource Management

Business Law/ Minor 3

Introduction to Business Analytics

Data Mining

Supply Chain Management/Minor 2

Data Visualization

E-Business

Data Warehousing and Multidimensional

 

Modelling

Environment Studies

Community Service Project

Semester V

Semester VI

Machine Learning

Entrepreneurship

Business Ethics and Governance

Strategic Management

Summer Internship Project

Marketing Analytics

R Programming

Big Data Analytics

Text Analytics

Python Programming

Stock Market Analysis/ Minor 4

Business Etiquette and Personality

 

Development

-

Industrial Research Project

-

Minor 5

 

BBA in Business Analytics VS BBA

Mentioned below is the comparison table between BBA in Business Analytics and BBA:

Feature

BBA in Business Analytics

BBA

Focus Area

Data analysis, business intelligence, data-driven decision making

Broad knowledge of all business functions

Core Subjects

Data Analytics, Business Intelligence, Data Visualization, Statistics, Predictive Modeling

Management, Finance, Marketing, HR, Operations

Career Path

Data Analyst, Business Analyst, Data Consultant, BI Specialist

HR Executive, Marketing Associate, Operations Manager, General Manager

Tools & Software Learned

Excel, SQL, Python, R, Tableau, Power BI

Basic tools across all domains (e.g., MS Office, CRM tools)

Industry Demand

High in IT, e-commerce, finance, healthcare, consulting

Versatile but not as specialized

Best For

Students interested in working with data and solving business problems using analytics

Students seeking a broad business foundation

Internship Opportunities

Analytics firms, consulting, IT companies, startups

Open across departments in all types of businesses

Skill Development

Data interpretation, problem-solving, critical thinking, statistical reasoning

Leadership, teamwork, communication, management

Further Studies

MBA in Business Analytics, Data Science, MS in Analytics

MBA in various specializations like Finance, HR, Marketing

Flexibility in Career

Moderate to high—focused on analytics but applicable across sectors

High—easier to shift domains (marketing, finance, HR, etc.)

 

BBA in Business Analytics Job Opportunities in India

A BBA in Business Analytics can have job roles in multiple fields, including Business Intelligence Analyst, Market Research Analyst, Digital Marketing Analyst, Financial Analyst, Operations Analyst and others. Some of the common job roles for BBA with Business Analytics graduates in India are given below:

Job Title

Recruiters

Experience Level

Average Salary

Business Intelligence Analyst

MSI, KFC India, Groww

2–8 years

INR 6-16 LPA

Market Research Analyst

Marico Limited, FMCG & Consulting Firms

1–3 years

INR 3-7 LPA

Digital Marketing Analyst

Marketing Agencies, E-commerce Companies

0–2 years

INR 3-8 LPA

Financial Analyst

Banks, Finance Companies, Consulting Firms

1–2 years

INR 4-8 LPA

Operations Analyst

Logistics & Supply Chain Companies, Circle K

0–2 years

INR 3-7 LPA

 

BBA in Business Analytics FAQs

What kind of projects do students in a BBA Analytics usually work on?

Students usually work on projects where they analyze customer data, look at market trends, create business dashboards, and tackle real business issues using data. They might also do case studies on companies, create reports with graphs and charts, or work on data campaigns to help with decision-making.

Can students in a BBA in Business Analytics find jobs or internships while studying?

Yes, lots of students get internships in areas like IT, finance, marketing, or consulting. These jobs often include stuff like entering data, doing market research, or assisting with analytics projects. It is a good way to get hands-on experience, meet new people, and understand how analytics fit into a business.

How do internships fit into the BBA in Business Analytics program?

Internships are really important in this program. Many schools require them or at least recommend that students get some practical experience. A lot of students do internships during their breaks, working with real data on tasks like creating Excel models, building dashboards, or analyzing sales numbers. It’s a solid way to gain hands-on experience and make your resume stand out.

What can students do after finishing a BBA in Business Analytics?

Students might work as a data analyst, a business analyst, a market researcher, or even kick things off as a consultant. Jobs can be found in finance, retail, IT, and healthcare. Some people also decide to go for an MBA in Business Analytics or something similar to boost their careers.

Do students use any tools or software during the course?

Yes, students use different tools and software. They learn programs like Excel, SQL, Tableau, Power BI, and sometimes even Python or R for analyzing data. These tools are really useful for cleaning, analyzing, and showing data in a way that businesses can actually use.

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    BBA in Business Analytics: Admission, Syllabus, Eligibility, Subjects, Colleges, Careers