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BBA Retail Management: Admission, Subjects, Scope, Salary, Job, Syllabus, College

Uma Iyer's profile picture

Updated on Jun 27, 2025

Uma Iyer

BBA Retail Management is a three-year undergraduate course that provides knowledge, skills, and expertise to survive in the retail world. The course helps build a foundation in the fundamentals of retailing, retail analytics, retail branding, retail strategies, retail logistics, and e-commerce. The program integrates traditional and modern retail practices to meet the growing needs of the constantly evolving retail field.

 

The BBA Retail Eligibility criteria include having cleared 10+2 from any stream (Science, Commerce, Arts) with English as a subject from a recognized board with a minimum of 50% marks. The course fee of BBA Retail Management is in the range of INR 55,000 to INR 2,00,000 in government and private colleges. Admission to BBA Retail Management is generally based on the 10+2 score or an entrance test conducted by the college itself. CUET UG (Common University Entrance Test Undergraduate) is one of the entrance tests known for admission in BBA Retail Management.

 

Some of the well-known colleges offering BBA in Retail Management are Chitkara University, Parul University, GLS University, Institute of Management Sciences, and Loyola Academy Degree College. The BBA Retail Management graduates get job roles of Retail Manager, Marketing Manager, Sales Manager, and Human Resources Manager with salaries ranging from INR 4 LPA to INR 10 LPA.

 

Table of Contents

  1. BBA Retail Management Highlights:
  2. What is BBA Retail Management?
  3. Why Study BBA Retail Management?
  4. Who should pursue BBA Retail Management?
  5. BBA Retail Management Eligibility Criteria
  6. BBA Retail Management Top Colleges
  7. BBA Retail Management Entrance Test
  8. BBA Retail Management Admission Process
  9. BBA Retail Management Syllabus
  10. BBA Retail Management Jobs and Salary
  11. BBA Retail Management FAQs

 

BBA Retail Management Highlights:

The highlights of the course BBA Retail Management are listed below:

Particulars

Details

Course Name

Bachelors in Business Mnagement : Retail Management

Course Level

Under Graduate/ Bachelors

Duration

3 years (6 semesters)

Course Type

Full-Time

Admission Process

Based on 10+2 merit or National level Entrance tests

Eligibility Criteria

10+2 with 50-55% marks or any other equivalent examination from a recognized board.

Course Fees

INR 55,000 to INR 2,00,000

Top Colleges

Chitkara University, Parul University, GLS University, Institute of Management Sciences, and Loyola Academy Degree College.

Job Profiles

Retail Manager, Marketing Manager, Sales Manager, and Human Resources Manager

Average Salary in India

INR 4 to 10 LPA

 

What is BBA Retail Management?

BBA Retail Management is a three-year undergraduate course that revolves around the principles of managing a Retail Business. The course introduces entrepreneurship and management from a retail perspective. BBA Retail Management aims to enhance the understanding of the various trends and practical skills. The course focuses on the selling and distribution of products to customers in specific vending points and helps develop Management skills to get hired in the growing field of Retail Management.

 

Know More: BBA Supply Chain Management

 

Why Study BBA Retail Management?

Apart from high-paying jobs in the Retail Management field, the benefits of pursuing a BBA in Retail Management are:

  • Opportunities to work in E-commerce and omnichannel retail, Luxury and fashion retail, Fast-Moving Consumer Goods, and Retail analytics and supply chain
  • Foundation for higher education, such as an MBA in Retail Management or any other discipline
  • Exposure to the global perspective of Retail Management
  • Gain insights into customer psychology and buying patterns
  • Develop Leadership, Management, and Communication Skills

 

Who should pursue BBA Retail Management?

Individuals with the following qualities or aspirations are best suitable to pursue BBA Retail Management:

  • Have prior experience working in the retail industry, such as stores, retail, Sales, Merchandising, or customer service.
  • Aspire to start your own Retail Business.
  • Enjoy customer interactions and want to enhance your communication skills.
  • Expertise in technology and wish to amalgamate technology in Retail.
  • Have Creative ideas and are able to work on innovation regarding Retail.

 

BBA Retail Management Eligibility Criteria

The Eligibility Criteria of BBA Retail Management include:

  • Having cleared 10+2 from any stream (Science, Commerce, Arts) with English as a subject from a recognized board.
  • Minimum 50% aggregate marks in the qualifying examination with 5% relaxation for the reserved category.
  • A few colleges conduct their own entrance test or personal interview, which has to be cleared to be eligible for admission in BBA Retail Management.

 

BBA Retail Management Top Colleges

The important information, such as Fees, Ranking of a few of the well-known colleges offering BBA Retail Management, is given below:

College Name

Location

NIRF Ranking 2024

Fees (Approx.)

Chitkara University

Chandigarh

54

INR 1,40,000

Institute of Management Sciences

Lucknow

62

INR 70,000

Parul University

Baroda

101-150

INR 80,000

Loyola Academy Degree College

Telagana

201-300

INR 55,000

GLS University

Gujarat

-

INR 2,00,000

 

BBA Retail Management Entrance Test

Generally, admission to Retail Management BBA is based on the merit of 10+2, but a few colleges admit students based on the following National Entrance Examination:

Exam Name

Application Date

 

(Tentative)

Exam Date

 

(Tentative)

Application Fee

CUET 2026

March 2026

May 2026

General

INR 1000 for three subjects

OBC)- (NCL)* / EWS

INR 900

SC/ST/PwD/PwBD/ Third gender

INR 800

 

BBA Retail Management Admission Process

The admission process for BBA Retail Management is similar in all colleges with minor variations. The admission process for the BBA Retail Management of Chitkara University is given below:

 

Step 1: Download the admission form of Chitkara University from the official website of the college or from the nearest bookstore.

 

Step 2: Fill the admission form with accurate details and upload the required documents. Submit the form to the following address: Unit No. A 201–202, Elante Mall Office Complex, Industrial Area Phase I, Chandigarh, 160002.

 

Step 3: The documents and the information submitted in the application form will be verified by the University.

 

Step 4: On getting shortlisted, appear for the personal interview round at the Chitkara University.

 

Step 5: The admission is granted after verification of the documents on the basis of merit obtained in the qualifying examination and a personal Interview.

 

BBA Retail Management Syllabus

The syllabus for BBA Retail Management is similar in all colleges with minor variations. The syllabus for the BBA Retail Management of Parul University is given below:

Semester-I

Semester-II

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Fundamentals of Accounting

Marketing Management

Managerial Economics

Human Resource Management

Principles of Management

Financial Management

University Electives -1 (Multidisciplinary course) (Select any one)

University Electives -2 (Multidisciplinary course ) (Select any one)

I.T. Governance

Internet Technology and Web Designing

Introduction to MATLAB Programming

Search Engine Optimization

Legal Aspects of Start-Up

Cosmetics in daily life

Skill Enhancement Course -1

Skill Enhancement Course -2

Mathematical Aptitude

Advance Excel

Value Added Course-I

Value Added Course-II

Climate Change & Sustainable Environment

IPDC including History and Culture of India and IKS-I

Ability Enhancement Course -1 /Modern Indian Language-1 (Select any one)

Ability Enhancement Course -2 /Modern Indian Language-2 (Select any one)

Basic English-I

Basic English-II

Basic Hindi-I

Basic Hindi-II

Basic Gujarati-I

Basic Gujarati-II

Semester-III

Semester-IV

Major(Discipline-Specific-Course)

Major(Discipline-Specific-Course)

Taxation

International Business

Strategic Management

Entrepreneurship Development

Cost Accounting

Organizational Behaviour

University Electives -3 (Select any one)

Management Information system

Artificial Intelligence Application in People Management

Skill Enhancement Course -4

Web Based Technologies and Multimedia Applications

Marketing Research

Digital Information Literacy

Value Added Course-4

Investment Analysis & Portfolio Management

Positive mental health

Management in Tourism

Physical Education: Yoga

Digital Design

Physical Education: Sports

Skill Enhancement Course -3

Physical Education: NCC

Artificial Intelligence

Ability Enhancement Course -4 / Modern European Language- 2 (Select anyone)

Value Added Course-3

Advanced English-II

IPDC including History and Culture of India and IKS-2

Basic German -II

Ability Enhancement Course -3/ Modern European Language-1 (Select any one)

Basic French-II

Advanced English - I

 

Basic German - I

 

Basic French - I

 

Semester-V

Semester-VI

Business statistics

Mercantile Law

Research Methodology

Operation Research

Logistics & Supply chain Management

Digital Marketing

Business Data Analytics

Specialization - 2 (Select any one)

Specialization - I (Select any one)

HRM: Organizational Development

HRM: Compensation Management

Marketing: Security And Portfolio Management

Marketing: Merger and Acquisition

Finance: Service Marketing

Finance: Consumer Behaviour

IB: Cross Continent Business Philosophies

IB: Import Export Management

Ability Enhancement Course -5

Digital Literacy

Professional Ethics and Communication

Finance for everyone

Internship/Mini Project ( From Major Stream)

 

BBA Retail Management Jobs and Salary

On completion of the BBA in Retail Management, the graduates can land high-paying jobs in the Retail Sector.

Jobs

Experience

Average Salary

Retail Manager

0-1 year

 

7-8 years

INR 2-3 LPA

 

INR 8-10 LPA

Human Resources Manager

0-1 year

INR 3-6 LPA

Marketing Manager

0-2 years

INR 3-5 LPA

Sales Manager

0-5 years

INR 6-10 LPA

Customer Relationship Manager

0-1 year

INR 4-5 LPA

Know More: BBA Career Options

 

BBA Retail Management FAQs

Which subjects are covered in BBA Retail Management?

The BBA Retail Management curriculum generally involves fundamentals of retail and business management. A few of the important subjects included in the curriculum of BBA Retail Management are Principles of Retailing, Retail Store Operations, Consumer Behavior, Marketing Management, Visual Merchandising, Supply Chain Management, Retail Communication, E-commerce & Retail Technology.

Which are the top recruiters in BBA Retail Management?

MBA Retail Management Graduates get high-paying jobs in the retail sector. The top recruiting companies are Amazon, Flipkart, Reliance Retail, DMart, Tata Cliq, Nykaa, Big Bazaar, H&M, Zara, Pantaloons, Unilever, Nestle, and Coca-Cola (FMCG Retail).

Can you get international work experience after BBA Retail Management?

Before trying for international work after BBA Retail Management, one has to gain 2–5 years of work experience in your home country and a postgraduate degree like Man BA in any discipline or in Retail Management can assure work opportunities with global retail brands in countries with developed retail sectors (e.g., UAE, UK, USA, Singapore).

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