BBA Digital Marketing: Admission 2025, Syllabus, Eligibility, Colleges, Careers

BBA Digital Marketing is typically a 3-year undergraduate program specialized in current marketing strategies using digital platforms like Facebook, Linkedin, Youtube, Instagram, etc. This program trains students for various marketing tools, softwares, concepts, advertisement and content strategies, as well as business aspects of running a Digital Marketing Agency.

To enrol in BBA Digital Marketing, one must pass 10+2 with a minimum of 50% marks from a recognised board. Some private and online universities admit students considering their performance in 12th grade, while other renowned institutes grant admission based on CUET UG scores.

SRM Institute of Science & Technology, Galgotias University, Presidency University, LPU, and Chitkara University are well-known colleges to study BBA Digital Marketing. The course fee ranges between INR 77,000 to 2,76,000, depending on the institute's policy.

BBA Digital Marketing offers a dynamic career in the marketing world. Graduates can work as SMM manager, Content Writer, Content Creator, Marketing Analyst, SEO Specialist, etc. Such job roles pay around INR 2.5 to 4 LPA at an entry-level position with potential to rise up to INR 8 LPA for advanced roles.

BBA Digital Marketing Key Highlights

The key highlights of BBA Digital Marketing are tabulated below.

What is BBA Digital Marketing?

BBA in Digital Marketing is a 3 to 4-year undergraduate program that equips students with a comprehensive understanding of both core business principles and specialized digital marketing strategies and tools.

• The unique aspect of this BBA Digital Marketing is that it encompasses various specialisations of digital marketing, including SEO, SEM, PPC, SMM, Content Marketing, E-Commerce, Brand Management, etc.
• The program covers hands-on training by internship projects, working on various industry-collaborated projects, Software practice, etc.

Why Study BBA Digital Marketing?

Pursuing a BBA in Digital Marketing offers several advantages, such as;

• The digital economy is booming, and businesses across all sectors (e-commerce, IT, finance, retail, healthcare, education) are increasingly investing in digital marketing. It leads to a high demand for skilled professionals.
• It is a dynamic and constantly evolving field, offering continuous learning and new challenges.
• Graduates can pursue various roles like SEO Specialist, Social Media Manager, Content Marketer, PPC Expert, Digital Marketing Manager, E-commerce Specialist, and more.
• It offers a unique combination of business acumen and technical digital skills, making graduates versatile.
• Graduates can establish their digital marketing agency with the skills they have learned during the BBA Digital Marketing course.
• Graduates can pursue higher education like MBA in Digital Marketing.

Who should study BBA Digital Marketing?

BBA Digital Marketing is a perfect blend of business and technology. Those who are fascinated by various digital technologies and interested in social media platforms can pursue this program to make their career in digital marketing.

• People having huge followers on various social media platforms like Instagram or YouTube can earn money by advertising others’ products on these channels.
• With BBA Digital Marketing, they can collaborate with national and international companies for marketing.
• Those who thrive in creative thinking and pitching ideas can excel in Digital Marketing.
• Those interested in content writing or content creation must pursue this course and work with digital marketing agencies as a Content Writer/Developer.

BBA Digital Marketing Eligibility Criteria

BBA Digital Marketing eligibility criteria include passing 10+2 in Commerce background with a minimum of 50% in aggregate. Qualifying for CUET UG is also mandatory for admission. However, some private and online universities grant admission based on merit obtained in the 12th grade.

BBA Digital Marketing Entrance Exams

BBA Digital Marketing admission is based on the CUET UG examination. Universities like NMIMS, Symbiosis Institute, etc, conduct their screening test for admission.

BBA Digital Marketing Colleges in India

Some of the BBA Digital Marketing colleges or online universities that offer a BBA in Digital Marketing are tabulated below.

BBA Digital Marketing Admission Process

BBA Digital Marketing admission is ongoing. Students can apply online by filling out an application form available on the official website of a specific institute/university. Here, the Digital Marketing BBA Admission Process for SRM Institute is explained as an example.

Online Application:

Step 1. Candidates need to visit the official SRMIST admissions website and register with basic details (Name, Email ID, Mobile No., etc.).

Step 2. Now, complete the online application form with all required personal and academic details.

Step 3. Candidates will need to upload scanned copies of documents (as listed below).

Step 4. A non-refundable application fee needs to be paid online to submit your candidature.

Selection Process:

• Merit-Based: Admission is largely based on the marks obtained in your 10+2 examination. However, SRMIST prioritizes academic performance in the qualifying exam.
• Counselling: Shortlisted applicants will be called for a counselling round.
• Confirmation: Those who get selected after counselling need to pay the program fees to confirm their admission.

Documents Required:

• Original Marksheet of 10th and 12th grade
• School Leaving Certificate
• Caste Certificate (if applicable)
• Birth Certificate
• ID Proof (Aadhar/ PAN/ Passport)
• Passport-size Photograph
• Entrance Exam Score Card (if applicable)
• Work experience proof (if applicable)

BBA Digital Marketing Syllabus

BBA Digital Marketing syllabus typically covers a wide array of marketing fundamentals from Accounts to digital payment methods, marketing techniques, PPC advertising, SEO-based content creation, business communication, etc.

Here, BBA Digital Marketing syllabus followed by Galgotias University is tabulated for your reference.

BBA Digital Marketing Job Opportunities in India

Graduates with BBA in Digital Marketing can explore diverse job opportunities in the world of Marketing and advertising. Some of the popular BBA Digital Marketing jobs are given below with an average salary, recruiters, and required experience for a specific job role.

BBA Digital Marketing FAQs