MBA in Digital Marketing is a 2-year postgraduate program that focuses on equipping students with advanced marketing strategies specially designed for the digital world. It mixes core management education along with an in-depth training in areas like SEO, social media marketing, content strategy, data analytics, and digital branding, making it ideal for those aiming to lead marketing in tech-driven industries.
The MBA Digital Marketing syllabus is divided across 4 semesters. The initial semesters cover foundational management subjects such as Marketing Management, Business Communication, Managerial Economics, and Consumer Behaviour. As students progress, the course dives deeper into digital-specific areas like Performance Marketing, Email Marketing, Web Analytics, E-commerce Strategies, and Mobile Marketing.
In the final stages of the program, students often work on live projects, digital ad campaigns, and internships with agencies or digital-first companies. Many universities also offer hands-on training with industry tools like Google Ads, Meta Business Suite, HubSpot, and SEMrush. Some programs even allow for domain-focused electives like Influencer Marketing, Digital Media Laws, or Martech Platforms.
MBA Digital Marketing Semester-Wise Syllabus 2025
The MBA in Digital Marketing is a 2 year long course divided into 4 semesters. Each semester individually dives into a mix of core business subjects along with the digital marketing modules such as Marketing Management, Consumer Behvaiour, Managerial Economics, Business Communication etc.
For your reference, given below is the Semester wise MBA in Digital Marketing syllabus followed at MIT-WPU, Pune:
Electives to Choose From:
MBA Digital Marketing Semester Wise Exam Pattern
The MBA in Digital Marketing follows a structured, semester-wise evaluation system that blends theory exams, practical assessments, and project work—ensuring students are tested on both conceptual knowledge and industry-relevant digital skills.
FAQs
Does the MBA in Digital Marketing only focus on online marketing subjects?
No, although the program focuses on digital platforms, it also glows with some of the core MBA subjects such as Marketing Management, Business Strategy, Consumer Behaviour, and Managerial Economics. These introductory classes make sure that you can realize a business as a whole and implement it in online environment.
What digital tools and platforms will I learn during the course?
The course rationale involves practical experience with such tools as Google Ads, SEO (such as SEMrush), Meta Business Suite, HubSpot, Canva, Google Analytics, and simple marketing automation systems. They are introduced in third semester to the practical sessions followed by involving learning of tools in project work.
Is there a coding or technical component in the syllabus?
Although the syllabus will not be coding-heavy, it might involve some fundamental website analytical skills, data interpretation, and knowledge of how to work with such types of tools as CMS (WordPress) or CRM systems. The machine language is not taught as a programmer but as a user of the marketing language.
Are there any electives or specializations within the MBA Digital Marketing program?
Yes, all or most courses provide Electives in advanced subjects such as Content Marketing, Influencer Marketing, YouTube Marketing, Affiliate Marketing and Digital Consumer Behaviour. These usually start at the third or fourth semester and enable the learners to specialize their education to certain areas or fields.
How updated is the syllabus with current digital marketing trends?
Top UGC/AICTE-recognized universities renew their syllabus, according to the current industry trends. You will learn new themes such as marketing automation, data-based decision making, ethical practices online, and platform-concrete planning, based on what is actually applied in actual practice.
