MBA Event Management is a 2-year postgraduate program designed to equip individuals with the business acumen and specific skills needed to plan, organize, execute, and evaluate events of various scales and types.
Curriculum of MBA Event Management course combines core management principles with in-depth knowledge of the dynamic event industry. It encompasses the managerial and strategic side of the business, preparing graduates to handle all facets of event delivery.
To enroll in MBA Event Management, candidates must have obtained minimum of 50% in UG degree (BBA, B.Com, BCA, or other equivalent programs) from a UGC recognised university along with a valid score in common entrance exam like CAT, MAT, CMAT, GMAT, or institute-specific exam like NAEMD aptitude test. Qualifying any of such exams will grant you an admission to the best MBA Event Management institutes like NAEMD Mumbai, Amity University, National Institute of Event Management, etc.
After completing an MBA Event Management degree, one may get a direct position of senior roles like Event manager, Venue manager or Finance manager in an event management company. Other MBA Event Management jobs include event planner, wedding planner, event coordinator, and production manager for the entertainment industry).
Table of Contents
- MBA Event Management Key Highlights
- What is an MBA Event Management?
- Why Study MBA Event Management?
- Who should study MBA Event Management?
- MBA Event Management Eligibility Criteria
- MBA Event Management Entrance Exams
- MBA Event Management Colleges in India
- MBA Event Management Admission Process
- MBA Event Management Syllabus
- MBA Event Management Job Opportunities in India
- MBA Event Management FAQs
MBA Event Management Key Highlights
The key highlights of MBA in Event Management are tabulated below.
What is an MBA Event Management?
MBA Event Management is a postgraduate course specialized in both event planning and managing the business. The program provides core knowledge and skills required to run a business in hospitality, Public Relation, and Event planning areas. Some MBA Event Management programs offer specializations like corporate events (conferences, product launches), weddings and social events, exhibitions and trade shows, sports events, entertainment events (concerts, festivals), and MICE (Meetings, Incentives, Conferences, Exhibitions).
Why Study MBA Event Management?
Pursuing MBA in Event Management can be a good choice for a career as it ensures a stable job for the right candidate. The event management industry in India and globally is booming, with increasing demand for skilled professionals across various sectors (corporate, entertainment, social, government).
- It opens doors to a wide range of roles such as Event Manager, Wedding Planner, Corporate Event Planner, Exhibition Manager, Venue Manager, Event Marketing Manager, Public Relations Officer, and even entrepreneurship.
- While studying MBA Event Management, students develop a blend of creative, organizational, leadership, problem-solving, and communication skills, making them well-rounded professionals.
- It also offers opportunities to work on live projects, internships, or working with industry experts that makes you job-ready.
Who should study MBA Event Management?
MBA Event Management provides a holistic development of a graduate to run an event production and management, Hence, those who have a creative knack and good management skills can pursue this course to develop themselves professionally in this field.
- It is a perfect fit for those who enjoy planning, conceptualizing, and executing projects, combined with a meticulous eye for detail.
- People who thrive on variety, enjoy working with different clients and industries, and fast-paced environments will find MBA Event Management course worthy for shaping their career.
- People wanting a transition in the Event Management and Hospitality industry or working professionals who want to upgrade their career in this area can pursue MBA Event Manager.
MBA Event Management Eligibility Criteria
MBA Event Management eligibility criteria is 50% in graduation (any discipline) from a UGC-approved university. Further, selection is strictly based on entrance exam scores and performance in PI/GD.
- Candidates must have a valid score in national or university-level entrance exams like CAT, MAT, XAT, CMAT, SNAP, or specific institute tests such as NAEMD aptitude test or CUCET.
- Some institutes may conduct personal interviews or group discussions as part of the selection process.
- Work experience is not mandatory, but may be preferred by certain institutes for executive MBA options.
MBA Event Management Entrance Exams
Some commonly accepted MBA Event Management entrance exams are CAT, MAT, CMAT, GMAT, and CUET PG. Some institutes conduct their own selection exam like NAEMD aptitude test, Amity University entrance test, and NIEM entrance test.
MBA Event Management Colleges in India
MBA Event Management is offered by several private and some government institutes in India. Some of the best MBA Event Management colleges or MBA PR and Event Management colleges are given in the table below.
MBA Event Management Admission Process
Admission to MBA Event Management is based on various competitive exams. The application and selection process varies among different colleges. Candidates are advised to go through the admission guidelines and selection criteria for their chosen college.
MBA Event Management Admission Process for NAEMD, Mumbai is explained here for your reference.
Step 1. Online Application: The application form for NAEMD is available online on their official website https://www.naemd.com/best-mba-event-management-colleges
Step 2. Registration and Profile Creation: Candidates have to create a profile on the admission portal for registration.
Step 3. Fill Application Form: Post registration, application form will be open. Fill in all the required personal, academic, and contact details accurately.
Step 4. Upload Documents: Applicants have to upload self-attested copies of the necessary documents (listed below).
Application Fee: To submit the form, pay the prescribed application fee online.
Step 5. Entrance Test & Evaluation: NAEMD conducts its own entrance test (often an online test). Shortlisted candidates will be called for a Personal Interview. For outstation candidates, a telephonic interview may be conducted.
Step 6. Document Verification: Selected candidates will need to submit their original certificates and documents for verification
Step 7. Fee Payment & Admission Confirmation: Students have to make fee payment in order to confirm their admission.
Documents Required:
- Original Marksheet of 10th and 12th grade, Graduation certificate
- School Leaving Certificate
- Caste Certificate (if applicable)
- Birth Certificate
- ID Proof (Aadhar/ PAN/ Passport)
- Passport-size Photograph
- Entrance Exam Score Card
- Work experience proof (if applicable)
MBA Event Management Syllabus
MBA Event Management syllabus is focused on two aspects; Event organisation and Management fundamentals of business. Organizing an event requires knowledge of current trends, market research, production process, communication with hospitality sectors, etc. On the other hand, Management fundamentals include core principles of management, economics, finance management, crew management, risk assessment and management, etc.
The table below details MBA Event Management syllabus followed by Gujarat University.
MBA Event Management Job Opportunities in India
Graduates with an MBA Event Management can work as event manager, wedding planner, event coordinator, venue manager, etc with a dedicated event management company or an entertainment company. Individuals interested in establishing a business can start their own event management team with dynamic talent for various types of event organization and management.
MBA Event Management jobs are given below with potential salary range, recruiters, and required experience.
MBA Event Management FAQs
Does MBA Event Management require prior work experience in event management?
No, it is not mandatory to have a prior experience of working with an event management company. However, any working professional can pursue this program to advance or transit their career in this field. Having some relevant work experience makes the candidate profile strong and increases the chances of getting admission to the best institutes like NAEMD, Mumbai.
Can I pursue an online MBA in Event Management?
Yes, there are some universities that offer online MBA programs. For example, Amity Online MBA, Manipal Online, Jain Online MBA, etc. Such distance learning MBA programs are specifically designed for working professionals and those who can not access a regular on-campus degree. It offers flexible learning to balance education and job commitments.
What are the common challenges in an event management career?
Working professionals face some challenges while fulfilling their job commitments in an Event Management industry. The industry is demanding and fast-paced. It requires long and irregular hours of working, high-pressure situations, managing multiple stakeholders, last-minute changes, and the need for constant innovation.
