MBA in Marketing is a two-year postgraduate program whose main objective is to equip the student with a comprehensive knowledge and skills in Market Research, Consumer Behavior, Branding, Advertising, Digital Marketing, Sales Management, and Strategic Marketing. The course integrates theoretical concepts with practical knowledge to ensure that the student is effective and well-equipped to conduct different marketing activities in diverse markets.
In general, an MBA Marketing course has a semester-based syllabus covering both general management courses and elective basics of marketing courses. Government colleges often follow a more uniform, theory-oriented curriculum with greater emphasis on basic knowledge and quantification of marketing practices and are typically regulated by a university or state education associations. On the other hand, at Private colleges, the course can be more dynamic and more industry-oriented, and more focused on practical exposure, updated marketing tools, live projects, and certification in emerging areas such as social media marketing and data analytics.
Overall, the MBA in Marketing is a balanced course that prepares its students with the knowledge base needed to understand how markets are operated, how to develop effective marketing strategies, and how to effectively manage marketing processes in a competitive business environment.
Table of Contents
MBA Marketing Government Colleges Syllabus in India
There are various government colleges in India offering MBA Marketing courses; out of all the colleges, the IIMs stand out at the top. The syllabus for MBA Marketing at IIM Ahmedabad is given below:
| Semester III & IV (Electives) | |
| Advertising and Sales Promotion Management | Market Research and Information Systems |
| Business to Business Marketing | Marketing Management in the World of High Technologies and Innovation |
| Consumer Behaviour and Technology | Neuroscience and Consumer Behaviour |
| Customer Based Business Strategies | Pricing |
| Customer Relationship Management | Seminar on Brand Management |
| International Business and Foreign Market Entry in BRIC Countries | Seminar on Retail Management |
| Managing Customer Value Delivery | Sports Marketing |
| Managing Luxury Business | Strategic Marketing |
| - | Strategies for Digital Marketing and e-Business |
MBA Marketing Private Colleges Syllabus in India
The syllabus for MBA in Marketing is similar in all the private colleges in India offering the course, while a few electives may vary, the core courses remain similar in all. The syllabus for MBA Marketing at UPES is given below:
FAQs
How industry specific is the MBA Marketing syllabus?
The MBA Marketing syllabus is designed in consultation with the industry experts so that current market trends and practices are taken into account. This assists students in obtaining and imparting real-world ideas and skills that can be directly associated with employment in the field of marketing, making them more employable and adapted to the changing marketing conditions.
Does the MBA Marketing syllabus offer practical exposure, such as internships or live projects?
Yes, most MBA Marketing programs, notably in reputed government and private colleges, use internships, live projects, case studies, and industry interventions as part and parcel of the curriculum. These experiential learning elements enable students to practice theoretical knowledge, attain problem-solving capacities, and construct professional networks.
To what extent is the MBA Marketing syllabus flexible regarding specialization and customization?
Although core concepts of marketing are compulsory, most programs provide flexibility by providing specialization tracks related to the field, as well as electives, giving students the option to design their studies based on their career objectives. This specialization will assist students to gain advanced knowledge in specialized fields such as brand management, digital marketing, or international marketing.
