BBA Digital Marketing is a three-year undergraduate course that introduces students to the wide scope of general management and gives them specific skills in digital marketing. The program is divided over six semesters, where the BBA in Digital Marketing syllabus includes the subjects as business communication, economics of managers, financial accounting, as well as in-depth exposure to the fast-changing world of online media.
The most important BBA in Digital Marketing subjects which students acquire are Search Engine Optimization (SEO), Social Media Marketing (SMM), email marketing, content production, web analytics, branding, and affiliate marketing. The BBA Digital Marketing syllabus also includes the practical elements, project work, and case studies that make the students grasp the concept of marketing strategies, customer engagement, and the effectiveness of the campaign in the practical environment. The BBA Digital Marketing syllabus is an interplay between theory and practice in digital marketing that will equip the graduates with all-round careers in the digital marketing market that is on the rise.
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BBA in Digital Marketing Syllabus (Semester-wise)
The BBA Digital Marketing subjects include both intermediate business management courses and niche digital marketing courses in the area of SEO, social media marketing, content creation, branding, digital analytics, cybersecurity, and e-commerce courses. The Digital Marketing BBA syllabus at Maulana Abul Kalam Azad University of Technology is given below.
BBA in Digital Marketing Syllabus in Private Colleges
The structure of this syllabus is typical of most of the private institutions in India, which have the objective of imparting managerial skills and digital marketing skills to the students. The curriculum teaches both theoretical concepts and practical skills by means of projects, case studies, and working with modern BBA in Digital Marketing subjects of digital marketing, equipping students to work in digital advertising, social media, content generation, and analysis. The BBA Digital Marketing syllabus at Vels Institute of Science, Technology, and Applied Sciences.
BBA in Digital Marketing Exam Pattern
The BBA in Digital Marketing exam pattern, in Maulana Abul Kalam Azad University of Technology (MAKAUT), West Bengal pattern involves both internal and external. Internal assessments, which form 30% of the total marks, include: class tests, assignments, presentations, and viva. The 70 percent exam is done in a semester-based written examination at the end of the semester. This examination guarantees constant evaluation and all-around assessment of the students and prepares them for higher studies, like MBA Digital Marketing.
BBA in Digital Marketing Syllabus FAQs
What is the BBA in Digital Marketing salary for the entry-level roles?
The starting salary of a graduate with a degree in BBA in Digital Marketing is also in a good range of INR 3-6 lakh per year in India. The remuneration varies according to the profile of the job, area, industry where it is located, and the brand of the company. This pay may increase with greater experience, expertise in one of the needed skills such as digital analytics or content management, or working in a high-salary city.
What are the best BBA in Digital Marketing colleges?
BBA Digital Marketing is a reputed program provided in several institutions in India, such as Maulana Abul Kalam Azad University (MAKAUT), The NorthCap University (Gurgaon), Manav Rachna University, Chitkara University, Amity University, and SGT University. Different colleges differ in their delivery of curriculum, industry partnerships, and placement opportunities; hence, candidates are advised to make comparisons on the strengths of each program.
Can I opt to pursue higher studies after completing the BBA Digital Marketing course?
Yes, once the BBA in digital marketing is completed, the student may choose either an MBA or a marketing, business analytics, or international business-related specialized master degree. Advanced education would open up work opportunities, allow specialization, and ultimately offer an opportunity to work at senior positions in first-class companies.
Can I opt for the BBA Digital Marketing online course?
Multiple colleges offer BBA Digital Marketing as online, even as composite (hybrid) programs, so as to address the needs of students and working professionals. The degree course involves video lectures, interactive assignments, and often even live work on the projects, so online learning can be a convenient option even for individuals who need flexible timetables.
