The BBA Marketing course provides students with a general knowledge of business and at the same time, specialises in the vibrant area of marketing. It also provides students with the options in Financial Accounting, Business Law, and Economics, at a higher level, with advanced marketing courses in Digital Marketing, Advertising, and Strategic Management. The course is aimed at providing students with the theoretical knowledge and practical skills that would be useful in helping them excel in the ever-changing business world.
The curriculum is divided into six semesters, which include compulsory general education with special marketing courses and electives. It provides a well-rounded education in a variety of subjects, starting from core business values and company legislation to advanced advertising methods and study methods, providing students with the tools to perform in the modern business environment.
BBA Marketing Syllabus in the Govt University
The BBA Marketing syllabus is divided into six semesters to combine general subjects and core business subjects with electives. It deals with such essential subjects as Business Law, Financial Accounting, and such advanced issues as Marketing, Risk Management, and Strategic Planning. This curriculum is designed to build not only academic but also practical skills so as to be successful in the current competitive world of business. Mentioned below is the syllabus at Jamaia Milia Islamia :
BBA Marketing Syllabus in a Private University
BBA Marketing covers basic business courses, as well as specialized electives. It includes introductory courses such as Economics and Financial Accounting, and more advanced courses such as Digital Marketing and Strategic Management, so that students can have not only theoretical knowledge but also practical knowledge. This balanced curriculum is designed to provide students with the skills to survive in the business environment. Mentioned below is the syllabus for BBA Marketing at Sharda University:
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FAQs
What are the core subjects included in the BBA in Marketing syllabus?
Major subjects are Principles of Management, Marketing Management, Business Communication, Consumer Behaviour, Market Research, Brand Management, Financial & Managerial Accounting, Business Economics, Sales & Distribution Management and Digital Marketing.
What career roles can one pursue after completing the BBA Marketing course?
Graduates have an opportunity to work as a Marketing Executive, Brand Manager, Digital Marketing Specialist, Sales Manager, Market Analyst, and Business Development Executive. They are recruited within such industries as FMCG, e-commerce, IT, digital agencies, and consulting.
How does the BBA Marketing curriculum prepare for digital marketing careers?
The curriculum has now included digital marketing modules, social media strategy, analytics and practical digital campaigns. Live projects, internships and industry certifications (such as Google or HubSpot), aid students in the development of viable skills in digital jobs.
How does the BBA syllabus prepare students for evolving marketing trends?
The syllabus includes analytics, data-driven decision making, case studies, business simulations and as such the students will be able to adjust to the new trends such as social media marketing, influencer marketing, and e-commerce. Workshops also encourage innovation and adaptability.
