SRM University is approved by the University Grants Commission (UGC) and graded A++ by the NAAC. The three-year Bachelor of Business Administration (BBA) program is designed for students who want to work in management. The course will help them prepare for the job role and equip them with an entrepreneurial mindset.
The online BBA Digital Marketing course includes subjects like business analytics and intelligence, web analytics, software quality management, e-commerce, and digital marketing. Candidates who have completed their 10+2 from a recognised board can apply for the online BBA at SRM University.
The online BBA average course fee is INR 21,500 per semester. After completing the online BBA course, graduates can work in companies such as Google, Amazon, and Infosys, with an average salary of INR 4.30 LPA.
SRM University Online BBA Digital Marketing Course Highlights
The table below shows highlights for the Online BBA program at SRM University Online:
| Category | Details |
|---|
| Course Name | BBA Digital Marketing |
| Full-Form | Bachelor of Business Administration (Digital Marketing) |
| Level of Study | UG |
| Minimum Duration | 3 Years |
| Eligibility Criteria | Passed 10+2 |
| Job Profiles | Web Designer, Web Analyst, SEO Specialist, Digital Marketing Strategist, etc |
Why Pursue an Online BBA Digital Marketing from SRM University?
Some of the benefits of pursuing SRM University Online BBA courses are discussed below for your reference.
- Comprehensive Course Curriculum: The SRM University Online BBA course curriculum has been designed by top academics and professionals in the field, making it an all-inclusive program with recent and trending industry insights.
- Immersive Online Virtual Education: SRM University Online conducts live online classes for professionals in the industry.
- Students Support Desk: 24/7 Chat Support, AI-Powered Student Support, and All-Inclusive Helpdesk Support have all been provided by SRM University.
SRM University Online BBA Digital Marketing Eligibility Criteria
Candidates aspiring to pursue the course must meet the following eligibility criteria:
- Passed 10+2 from a recognised board with an aggregate score of 45% and above or an equivalent CGPA.
OR
- Completed 10+2 / 10+3-year diploma from any accredited school, including NIOS.
SRM University Online BBA Digital Marketing Admission Process
The application process for SRM University Online BBA courses is discussed below for your reference.
- Candidates must visit the official website of SRM University, “srmonline.in” to apply for the online BBA program.
- Application Submission and Uploading of Crucial Documents
- Candidates must upload the mark sheets for classes 10 and 12
- They must also upload a passport photograph
- An Aadhar photo or another official government-recognised identity for Indian citizens
- Passport (for students from other countries)
- Two years of work experience in reputable companies, if any
- Selection Process
- Minimum eligibility confirmation in the qualifying examination
- Selection Intimation and Fee Payment
- Candidates who are selected will receive a confirmation email at the registered email address.
- Formal Enrollment in the Course
- After paying the admission fees, candidates are then required to join the first day of the online class as scheduled.
SRM University Online BBA Digital Marketing Fees
The SRM University Online BBA course fee is mentioned below:
| Category | Details |
|---|
| Fee for National Students Per Semester | INR 21,500 |
| Fee for International Students Per Semester | USD 634 |
SRM University Online BBA Course Digital Marketing Curriculum
The semester-wise course curriculum for the SRM University Online BBA course is tabulated below for your reference.
| Semester I | Semester II |
|---|
| Communication for Managerial Personnel | Managerial Accounting |
| Principles of Management | Human Resource Management |
| Fundamentals of Financial Accounting | Marketing Management |
| Basics of Production and Operations Management | Software Solutions for Business |
| Managerial Economics | Understanding Digital Marketing |
| - | Quantitative Aptitude and Reasoning |
| Semester III | Semester IV |
| Statistics in Business | Operations Research in Business |
| Small Business and Entrepreneurial Development | Essentials of Financial Management |
| Services Marketing | Organisational Culture and Behaviour |
| Legal Aspects of Business | Information Technology for Retail Management |
| SEO tools and techniques | Competitive Marketing Strategy |
| Marketing in the Digital Age | Data Visualization |
| Universal Human Values | Professional Skills |
| My India Project | - |
| Semester V | Semester VI |
| Introduction to Research Methods | Global Marketing Management |
| Strategic Management | Ethics and Corporate Governance in Business |
| Product Design & Development | Project Work |
| Web Analytics | - |
| Environmental Studies | - |
| Leadership and Management Skills | - |
SRM University Online BBA Digital Marketing Exam Pattern
Both descriptive and objective questions are part of the SRM University BBA test format. The exam is proctored online and administered remotely.
Exam Pattern
- Both descriptive questions in essays/case studies and objective questions, like MCQ are asked
- Students must send a scanned answer sheet in JPG format for descriptive questions.
Exam Requirements
- Laptop or desktop with webcam
- Windows operating system
- Good internet bandwidth
- A mobile or a scanner for scanning answer sheets
- A4 sheets
- Pen (blue or black), pencil if required
Placements and Job Opportunities After Pursuing an Online BBA Digital Marketing from SRM University
Some of the top job profiles that are offered to students after pursuing SRM University Online BBA courses, along with their average salaries, are tabulated below for your reference.
| Job Profiles | Average Salary (INR) |
|---|
| Web Analyst | 3 LPA |
| Email Marketing Specialist | 3 LPA |
| Project Manager | 4.30 LPA |
| Social Media Manager | 4.50 LPA |
| Web Designer | 4 LPA |
