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Diploma in Marketing Management: Colleges & Admission 2025

Shibam Kumar's profile picture

Updated on May 20, 2025

Shibam Kumar

Diploma in Marketing Management is an industry-oriented progam, often lasting 1-2 years, that provide students a solid understanding of marketing ideas, strategies, and processes. The industry and learner-oriented curriculum of the course helps the candidates in gaining skills and information to successfully handle marketing operations, establish strategies, and advertise services or goods.

The eligibility criteria for doing a Diploma in Marketing Management are to pass class 12th with 50% aggregate marks or equivalent CGPA from recognised boards. The average course fee for studying a DMM course in India ranges between INR 7,000 and 60,000. Some of the renowned institutions offering the DMM course in India are Aligarh Muslim University, Sant Baba Bhag Singh University, Thirunavaya Polytechnic College, Xavier’s Institute of Business Management Studies, Kalakriti Vardan Academy, NMIMS Online, Indian Institute of Skill Development Training, and others.


The candidates after completing the Diploma in Marketing Management can opt for diverse career in multiple industries. One can opt for the roles of Marketing Analyst, Performance Marketing Executive, Marketing Campaign Assistant, Marketing Executive, Social Media Executive, Digital Marketing Executive, Assistant Manager Integrated Marketing, and other roles related to marketing. DMM professionals can earn an average salary of INR 3-8 LPA, depending on their experience level and job roles or positions.


Diploma in Marketing Management Course Highlights

The candidates should know the basic details of the DMM Course before enrolling in any university. The table provided below will give the candidates a brief overview of the course:

ParticularsDetails
Course Name Diploma in Marketing Management (DMM)
Level of Study Diploma
Duration 1-2 years
Eligibility Criteria Passed class 10+2 with 50% marks from recognised boards
Admission Process Merit-Based
Course Fee INR 7,000-60,000
Job Roles Marketing Analyst, Performance Marketing Executive, Marketing Campaign Assistant, Marketing Executive, Social Media Executive, Assistant Brand Manager, Assistant Manager, Integrated Marketing
Average Salary INR 3-8 LPA

Why Study a Diploma in Marketing Management?

A DMM course provides a strong career trajectory for individuals who are looking to enter the globally emerging job market. Marketing is a basic skill for every business professional who is looking to grow their skills. Here are some key reasons to pursue the DMM Course:

  • Rapidly Expanding Career: With technological advancement, companies are looking for individuals who are technologically advanced. This course will help them in making their place in these companies.
  • Long-Term Employment Opportunity: As the market transitions, the demand for skilled marketing professionals increases, and they will remain relevant in the market.
  • Career Options in Multiple Industries: Completing a Diploma in Marketing Management allows candidates to enter different sectors and focus on areas that resonate with their skills, offering career flexibility.
  • Expertise in Market Management: The program provides an advanced understanding of business analysis, consumer behaviour, market analysis, etc.
  • Higher Salary Potential: Graduates who have high skills in marketing, be it Digital Marketing, Marketing Management, et,c stand out in the crowd.

Diploma in Marketing Management Eligibility Criteria

The eligibility criteria for enrolling in the DMM course are as follows:

  • Completed class 10+2 with 50% aggregate marks or equivalent from recognised boards.
  • Few universities take admission to students who have done a BA, BCom, BSc, BBA, with 50% aggregate marks or equivalent CGPA. 

Diploma in Marketing Management Colleges and Fees

Some of the renowned institutions in India offering a Diploma in Marketing Management are listed below:

Institutes Course Fee
Aligarh Muslim University, Aligarh INR 8,300
Sant Baba Bhag Singh University, Jalandhar INR 19,750
Thirunavaya Polytechnic College, Pollachi INR 20,000
Xavier’s Institute of Business Management Studies, Mumbai INR 18,000
Kalakriti Vardan Academy, Delhi INR 55,000
NMIMS Online, Mumbai INR 60,000
Indian Institute of Skill Development Training, Indore INR 7,000
National Council of Training Academy, Malda INR 12,000
All India Council for Vocational and Paramedical Science, Hisar INR 23,500

Diploma in Marketing Management Admission Process 2025

The admission process for the Diploma in Marketing Management  course at Sant Baba Bhag Singh University is given below:

Off-Line Process:  

  • Obtain the prospectus from the University campus for a payment of Rupees 1000/-.
  • Complete the application form provided in the prospectus.  
  • Include self-attested copies of all required documents.  
  • Submit the filled Admission Form at the SBBSU admission desk.  
  • The admission desk will verify the eligibility of applicants.  
  • If eligible, pay the required fee as specified in the prospectus.  

Online Process:  

  • Visit the University’s official website www.sbbsuniversity.ac.in.  
  • Select the online registration option and fill out the form carefully.  
  • Upload the necessary documents.  
  • Pay the registration fee.  
  • The admission desk will assess the eligibility of applicants.  
  • Confirmation will be sent via email from the admission desk.  
  • If eligible, pay the required fee as detailed in the prospectus.  

Diploma in Marketing Management Syllabus

The syllabus for the DMM Course may vary depending on the course curriculum followed by the institution and the duration of the course. However, the core subjects remain more or less the same in all. For reference, the syllabus for the Diploma in Marketing Management at NMIMS Online (Mumbai) is given below:

Semester-1Semester-2
Business Communication Legal Aspect of Business
Financial Accounting Strategic Management
Micro Economics & Macro Economics Business Analytics
Organisational Behaviour Sales Management
Marketing Management Brand Management
Quantitative Methods – I Consumer Behaviour

Diploma in Marketing Management Jobs and Salary

Some jobs available on job portals like Indeed and Naukri.com for Diploma in Marketing Management professionals are given below:

Job TitleRecruitersAverage Salary 
Marketing Analyst Infosys / Delhivery INR 3-4 LPA
Performance Marketing Executive Airtel / Tata CLiQ Luxury INR 3-4 LPA
Marketing Campaign Assistant IndusInd Bank / Kotak Mahindra Bank INR 4-5 LPA
Marketing Executive Reliance Retail / Curefit INR 3-4 LPA
Social Media Executive IFAS Edutech / SaffronStays INR 5-6 LPA
Assistant Brand Manager Amazon / Aditya Birla Fashion and Retail Ltd. INR 5-7 LPA
Assistant Manager, Integrated Marketing Nykaa / Swiggy INR 6-8 LPA

Diploma in Marketing Management FAQs

How is a Diploma in Marketing Management different from a Bachelor's Degree in Marketing?

The DMM course is typically shorter in duration and covers the basic areas of marketing and incorporates practical skills. On the other hand, a bachelor's degree focuses on providing a broad theoretical and analytical understanding of the curriculum.

Do the institutions provide internship opportunities during the Diploma in Marketing Management program?

Yes, many universities offer internships and training opportunities which help candidates develop the industry-relevant skills which will help them in growing their portfolio and employability.

What skills will I learn upon enrolling in the Diploma in Marketing Management?

Upon enrolling in the DMM course, the candidates will learn skills related to market research, business analysis, digital marketing, strategic planning, consumer behaviour, etc. These skills will help them in many sectors.

What study modes are available for a Diploma in Marketing Management?

This diploma is usually offered in full-time, part-time, online, and distance learning formats, providing flexibility to suit your schedule and learning preferences.

Is it possible to start my own business after completing this diploma?

Yes, this diploma equips you with vital marketing knowledge and strategic skills that can assist you in successfully launching and promoting your own business.


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