PG Diploma in Management Business Analytics: Syllabus, Entrance Exams, Colleges, & Admission 2025

PGDM in Business Analytics is a 2-year postgraduate program that combines core business management with analytical skills. Anyone who holds a bachelor’s degree with a minimum of 50% marks and Mathematics/ Statistics as one of the subjects in graduation or class Xth is eligible to apply for the course. Few institutes may ask for 1-2 years of work experience.

Admission into the PGDM in Business Analytics is based on national-level entrance examinations, followed by a Written Aptitude Test, Group Discussion, and a Personal Interview. Most of the institutes consider CAT scores, but some institutes conduct their entrance examination. The CAT cutoff ranges between 85 - 90 percentiles for most institutes. The total course fees range between INR 16,75,000 - 26,00,000 for 2 years.

The PGDM BA course opens up job opportunities in multiple industries, as most businesses rely on data to make business decisions. Some of the job options available after the course are business analyst, data analyst, financial analyst, marketing analyst, operations analyst, etc. The average package offered by the institutes is around INR 25 - 30 LPA.

PGDM in Business Analytics Highlights

Some of the basic details of the PGDM BA course are mentioned in the table below:

What is a PGDM in Business Analytics?

The PGDM BA is a 2-year program that combines business with analytical skills and prepares students for job roles that require data-driven decision-making. The course will provide expertise in interpreting and analyzing large datasets to solve real-world business problems.

The students will also gain hands-on experience with industry-relevant tools and technologies like Python, R, SQL, Tableau, and Excel. The curriculum will include the core management subjects (Marketing, Finance, Operations, and Strategy) integrated with advanced analytical concepts (Data visualization, Statistical Modeling, Machine learning, AI, and Predictive analytics).

To help the students gain practical experience, the course will include case studies, internships, and live projects. Additionally, the curriculum may include modules on data management, business intelligence, and data storytelling to help the students gain the ability to communicate insights effectively.

Why Pursue a PGDM in Business Analytics?

The choice of pursuing a PGDM-BA can be highly beneficial for engineering graduates. Some of the reasons to choose this course are as follows:

• Demand for Analytics Professionals - Businesses are currently relying on data to make business decisions, and thus, the demand for analytics professionals is increasing. Sectors like BFSI, healthcare, retail and e-commerce, and telecommunication are actively hiring for roles like data analyst, data scientist, business analyst, etc.
• Competitive Salary & Career Growth - The analytics domain offers a competitive salary that will grow according to the experience an individual holds. The entry-level salary ranges between INR 6 - 10 LPA, and the experienced professionals earn around INR 20 - 30 LPA.
• Future-Proof Career - It is a stable career to start with now, since data generation is growing exponentially, and the demand for analytics professionals is expected to remain strong. Thus, PGDM-BA graduates can ensure a long-term, stable career, but may require continuous learning since technology changes fast. The candidates can also opt for higher studies like an MBA in Business Analytics.

PGDM in Business Analytics Eligibility

Candidates interested in applying to the PGDM in Business Analytics program should fulfill the following eligibility criteria:

• A 4-year Bachelor’s degree/ 5-year integrated degree/ 2-year master’s degree with at least 60% marks or 6.5 CGPA on a 10-point scale. Some institutes also consider 50% marks of a 5 CGPA.
• A 3-year Bachelor’s degree is also accepted, but should have Mathematics/ Statistics as one of the subjects at the graduation level, or should have studied mathematics in Class Xth.
• A graduation in areas like Engineering, Mathematics, Statistics, Commerce, Economics, Management Studies, or Computer Science is usually preferred.
• Some institutes may also ask for work experience. For example, NMIMS Mumbai needs at least 2 years of work experience, and IIM Sambalpur at least 1 year.

PGDM in Business Analytics Admission Process 2025

The admission process is similar at most universities and colleges. Below you will find a common application process:-

• Admission into the Post Graduate Diploma in Business Analytics program is based on national-level/ institute-level entrance exams. Most of the institutes consider CAT exam scores, but some of the institutes, like IIM Calcutta and NMIMS Mumbai, conduct their entrance examination.
• The candidates need to register themselves for the entrance examination by paying the application fee.
• The candidates need to appear for the entrance exam and wait for the results.
• Once the results are declared, the candidates are required to save the scorecard for further process.
• Interested candidates will have to visit the official website of the institute,
• The candidates need to fill out the online application form with all their personal and academic details, and the scores of the exam will be considered. The application fee for most institutes will range between INR 1,500 - 3,000.
• The candidates will be shortlisted based on their exam scores and will be called for the Written Test and/ or Group Discussion (GD) and Personal Interview (PI).
• The final selection will be based on multiple parameters like exam scores, WAT-GD-PI scores, academic merit, work experience, academic diversity, social diversity, etc.
• A provisional offer letter is sent to the selected candidates, which needs to be accepted within the given deadline, and the payment of the first instalment is required.

PGDM in Business Analytics Entrance Examination

Some of the entrance examinations that are referred to for admission into the PGDM in Business Analytics program are as follows:

PGDM in Business Analytics Cutoff

The cutoff 2024 for some of the IIMs that offer PGDM BA/ MBA in Business Analytics is mentioned in the table below:

PGDM in Business Analytics Syllabus

Here is the syllabus for PGDM BA offered by IIM Calcutta. The PGDM in Business Analytics syllabus of other institutes may not be similar, but the topics covered are expected to be the same.

Here is the list of electives that the students will have to choose from in semesters 2 & 3:

PGDM in Business Analytics Colleges

Some of the top B-schools ranked in the NIRF Ranking 2024 that offer PGDM/ MBA in Business Analytics are as follows:

PGDM in Business Analytics Comparison in IIM Calcutta Vs MDI Gurgaon, Vs IIFT Delhi

A comparison among some of the top institutes that offer a PGDM in Business Analytics is as follows:

PGDM in Business Analytics Career & Jobs

Many companies are now making data-driven business decisions to achieve success, thus increasing the demand for business analytics professionals across various industries. Let’s look at some of the points to understand the demand for Business Analytics professionals.”

• Industry Growth - According to Grand View Research, the Indian data analytics market generated a revenue of USD 3,551.8 million in 2024 and is expected to reach USD 21,286.4 million by 2030, growing at a CAGR of 35.8% from 2025 to 2030.
• Industry Adoption - There has been a surge in demand for business analytics professionals in industries like BFSI, healthcare, and retail. According to Analytics Insight, due to the adoption of analytics, the BFSI sector is projected to reach a revenue of USD 65.5 billion, the Retail sector by USD 30.2 billion, and the Healthcare sector by USD 24.5 billion by 2028.
• Job Demand - The IJRPR (International Journal of Research Publication and Reviews) research paper 2023 highlights that there is a shortage of skilled professionals in the analytics industry. The demand for analytics professionals is projected to reach 2,50,000 by 2025.

All the above points show that there is a demand for analytics professionals, and some of the job roles available for Post Graduate Diploma in Business Analytics graduates are as follows:

PGDM in Business Analytics Vs MBA Finance

PGDM in Business Analytics imparts to students the knowledge and skills of statistical modeling, data analysis, and business intelligence tools to address practical business issues. Whereas MBA Finance focuses on financial management, investment of a fund, and risk evaluation to qualify graduates to work in banking areas, corporate finance, and the investment field. The comparison of both courses is given below.

PGDM in Business Analytics FAQs