Certificate Programme in Sales & Marketing is a 3-6 months short duration intensive programme that provides participants with modern techniques of customer acquisition, brand positioning techniques, channels of digital outreach and revenue enhancement.
Generally, applicants need to be a graduate, and some providers focus on strong 10+2 applicants with a minimum of two years of relevant work experience. Providers may ask candidates to undergo a short aptitude test or personal interview as part of the screening process.
Top institutes- such as Institute of Management Technology, Indian Institute of Management, ISB Executive Education, Indian Institute Of Skill Development Training -deliver live sessions, case studies and capstone projects as part of the program. The fee can vary from INR 5,000 to INR 3 lakh for flagship campus programs.
Graduates can expect to enter entry level and mid-level roles in sales, marketing and business development in a variety of industries (FMCG, retail, IT services, start-ups) and will likely achieve an initial salary of INR 3-12 LPA.
Table of Contents
- Certificate Programme in Sales and Marketing Highlights
- What is a Certificate Programme in Sales and Marketing?
- Why Pursue a Certificate Programme in Sales and Marketing?
- Who should study Certificate Programme in Sales and Marketing?
- Certificate Programme in Sales and Marketing Eligibility Criteria
- Certificate Programme in Sales and Marketing in India
- Certificate Programme in Sales and Marketing Admission Process 2025
- Certificate Programme in Sales and Marketing Syllabus
- Certificate Programme in Sales and Marketing Job Opportunities in India
- Certificate Programme in Sales and Marketing vs Certificate in Digital Marketing
- Certificate Programme in Sales and Marketing FAQs
Certificate Programme in Sales and Marketing Highlights
Listed below are the features of the Certificate Programme in Sales and Marketing program in India:
What is a Certificate Programme in Sales and Marketing?
This is a concentrated credential that is based on theoretical foundations (such as market segmentation, price strategy; and sales funnel creation) and practical experiences (such as CRM simulations, digital campaign labs; and pitch presentations). You will learn full-fledged sales processes, go-to-market strategies, customer-relationship management tools, and methods for measuring ROI in a period of 3–6 months, culminating in a capstone project based on a real business challenge.
By completing this programme, you will have the opportunity to hear guest lectures from industry leaders and conduct peer-review sessions to enhance your skills in strategic thinking. Scaffolding and support in completing the requirements of the programme will provide direct feedback for continuing professional development, and upon finishing the programme, you will receive a certificate of completion with endorsement from our top corporate partners, enhancing your credibility in the job market.
Why Pursue a Certificate Programme in Sales and Marketing?
Pursue this certificate if you are looking for a fast track to upskilling in revenue‑generation jobs. Key benefits include:
- Hands-On Skill Learning: Use proven sales techniques and digital-marketing tools through live labs.
- Career Transition or Acceleration: Move into sales/marketing from other functions or gain a promotion faster.
- Industry-Veteran Faculty: Classes taught by senior practitioners from leading MNC's and consultancies.
- Capstone Project & Networking: Solve real company briefs and connect with peers who can provide leads or mentoring.
- Affordable: Gain useful skills in months for a tiny fraction of the cost or time of an MBA.
Who should study Certificate Programme in Sales and Marketing?
Pursue this certificate if you are:
- A recent graduate aiming for your first sales or marketing role.
- A working professional (2+ yrs experience) seeking to upskill or move into revenue functions.
- An entrepreneur wanting to sharpen customer‑acquisition and branding strategies.
- A career pivot candidate from operations, finance or HR into commercial roles.
Certificate Programme in Sales and Marketing Eligibility Criteria
Know the academic qualifications required before applying.
- Bachelor’s degree in any discipline with ≥ 50% marks; or 10+2 plus ≥ 2 yrs work experience.
- Proficiency in English and basic computer literacy (MS Office, web tools).
- Short online aptitude test or personal interview, as per provider.
Certificate Programme in Sales and Marketing in India
Many of the well-known business schools and professional training institutions in India also provide Certificate Programmes in Sales and Marketing for both newcomers and experienced professionals. The modes of delivery for this training can be in-class, online, or a combination of the two. Some of these courses contain workshops, or even live projects, placement assistance, or corporate tie-ups to prepare professionals to be job ready in a competitive marketplace.
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Certificate Programme in Sales and Marketing Admission Process 2025
A step-by-step guide for enrolling for the course Professional Certificate Programme in Sales and Marketing at IIM Lucknow × TalentSprint Executive Programme in Sales & Marketing – Admission Steps is as follows:
Step 1: Submit Application & Fee: Complete the online form and pay the INR 2,000 application fee.
Step 2: Upload Documents: Provide graduation proof (≥ 50% marks) and evidence of ≥ 2 years’ work experience.
Step 3: Profile Review & Shortlist: IIM Lucknow committee evaluates applications and notifies shortlisted candidates.
Step 4: Pay Registration Fee: Secure your seat by paying the INR 20,000 registration fee per the offer schedule.
Step 5: Begin Programme: Attend the campus immersion and start weekend online sessions as per the 10‑month calendar.
Required Documents:
- Bachelor’s degree mark sheets and certificate (If applicable)
- 10th + 12th Mark sheets
- Transfer/Migration certificate (if applicable)
- Identity proof (Aadhaar, PAN, etc.)
- Passport-sized photographs
- Entrance exam scorecard (if required)
You can also pursue Certificate Program in Supply Chain Management
Certificate Programme in Sales and Marketing Syllabus
The syllabus for the Certificate Programme in Sales & Marketing revolves around real-world ideas through cases and simulations highlighted by modules such as market segmentation, sales negotiation, digital campaign labs and CRM simulations so you can apply every concept to your on-the-job issues immediately. Below are the subjects that Institute of Management Technology provides in the certificate programme.
Certificate Programme in Sales and Marketing Job Opportunities in India
Check out the sales and marketing roles you can step into after completing this programme, along with leading recruiters and expected salary ranges graduates can tap into opportunities across FMCG, retail, IT services, and beyond.
Certificate Programme in Sales and Marketing vs Certificate in Digital Marketing
Certificate Programme in Sales and Marketing and Certificate in Digital Marketing both aim to kickstart a career in marketing, but they target distinct skillsets: one is broader with traditional strategies, the other focuses on online and tech-driven promotion.
Certificate Programme in Sales and Marketing FAQs
I come from a non-business background. Can I pursue a Certificate Programme in Sales and Marketing?
Yes these programmes start with foundational elements of marketing and sales so even freshers or people with degrees in engineering, arts or sciences can 'connect the dots.' The early modules cover terminology and process flow so there is a standard baseline before we start going into advanced topics.
Will this Certificate Programme in Sales and Marketing propel my career?
Yes, showcasing a targeted skills area that is in demand (for example, digital outreach, CRM management and negotiation) puts you in a better position to get promoted faster into sales and marketing roles. Alumni regularly report going from entry level to a specialist or supervisory role in 6–12 months after the course completion.
Do employers see value in this credential across industries?
Most recruiters in FMCG, retail, IT and services see the certificate as proof of practical, job-ready skills especially from reputable institutions. The fact that they include live projects and tool-based labs help convince the employer that you have experience using those tools!
Is there an internship or live industry engagement component in Certificate Programme in Sales and Marketing?
Although this is not a formal internship, many courses have real-company capstone projects or guest-impressions workshops where you will work on live briefs with a mentor overseeing your deliverables . These simulations represent real on-the-job experiences, and frequently lead to interview invitations from our partner firms!
How current are the tools and platforms being taught in Certificate Programme in Sales and Marketing?
The curriculum committees review and update the tool modules each year, so you will be learning the most current versions of Salesforce, HubSpot, Google Analytics and other new martech software. The institutions frequently bring in vendor experts for masterclasses, so you will also see the newest features in action.
