A specialized postgraduate diploma aimed at working professionals, specifically to advance their careers in marketing, branding, sales, and business strategy, is an Executive PGDM (Post Graduate Diploma in Management). This program is designed to accelerate these professionals into leadership roles while improving their skills in digital marketing, consumer behavior, analytics, and making strategic decisions.
The Executive PGDM is delivered through a mix of theoretical learning, business exposure, live industry projects, and contextual learning, usually over 12-24 months. It is best suited for executives who wish to enhance their skills while they continue their career progressions, with classes scheduled in-person on weekends or offered online in real-time.
For admission into Executive PGDM, typically, you will need a professional bachelor's degree and 2-5 years of professional experience. You will find special executive education programs like this in reputable B-schools like the India Institute of Management Technology, JAGSoM, and Alliance University.
Typically, graduates from Executive PGDM in Marketing move into roles that require managerial and strategic thinking in areas of sales, marketing, brand management, and product development. Especially now, in the digital age of platforms and consumer-driven markets, an increasing demand for marketers operating at the forefront of industries will result.
Table of Contents
- Executive PGDM in Marketing Highlights
- What is Ex-PGDM Marketing?
- Why Study Ex-PGDM Marketing?
- Who should study for Ex-PGDM Marketing?
- Ex-PGDM Marketing Eligibility Criteria
- Ex-PGDM Marketing Colleges in India
- Ex-PGDM Marketing Admission Process 2025
- Ex-PGDM Marketing Syllabus
- Ex-PGDM Marketing Job Opportunities in India
- Ex-PGDM Marketing FAQs
Executive PGDM in Marketing Highlights
Take a quick glance at the essential course facts such as duration, eligibility, admission criteria, job roles, and fee structure for Ex-PGDM Marketing.
What is Ex-PGDM Marketing?
The Executive PGDM in Marketing is a management diploma that is aimed at mid-level executives who wish to gain a specialization in marketing strategy, consumer behavior, branding, and digital business models. The program's curriculum addresses the gap between the theory learned from textbooks and real-time business situations. By using case studies, capstone projects, and experiential learning with peers, students acquire the essential tools to be data-driven marketing decision-makers and effective decision-makers when it comes to leading marketing teams.
The program allows professionals to develop advanced marketing campaign planning skills, ability to architect customer acquisition programs, and learn how to position products and services against the competition while applying post-digital marketing analytics to make better marketing decisions and develop a strategic plan. Many institutions have exposed students to international programs or industry visits as part of their course activities. You will emerge as a leader who is capable of operating in a fast-moving environment within the marketing space in any industry.
Also, read PGDM in Finance
Why Study Ex-PGDM Marketing?
Ex-PGDM Marketing is suited for those already in full-time positions. It's ideal for professionals who seek to scale up into marketing leadership roles or professionals who want to transition from other areas of business into marketing.
- Career Acceleration: This is best for professionals who want to be in a managerial or strategic position as quickly as possible.
- Industry-Relevant Curriculum: Courses in brand management, digital marketing, consumer behavior, and marketing-related analytics
- Flexible Format: Weekend, evening, and online programs are being offered by many institutions for working professionals.
- Networking Value: Opportunities to connect with faculty, past CXOs, direct alumni, and colleagues from various industries.
- Tangible higher ROI: Quicker return on your investment, through promotions, salary increases, or career changes.
Many institutes offer programs abroad through immersive experiences or exchange modules to different countries.
Who should study for Ex-PGDM Marketing?
Ex-PGDM Marketing is designed for professionals with a basic level of experience who want to shift, advance, or specialize in marketing functions.
- Working professionals with 2–10 years of experience in any area of practice.
- Executives in sales, advertising, or media who want to move into a strategic marketing role.
- Engineers, entrepreneurs, or product managers moving into marketing leadership roles
- Professionals looking for international roles in brand strategy or digital transformation.
- Candidates are looking for a marketing-based alternative to a full-time MBA.
Ex-PGDM Marketing Eligibility Criteria
Candidates must fulfill both academic and professional criteria to be eligible for Ex-PGDM Marketing.
- The candidate must hold a bachelor’s degree in any discipline (minimum 50% preferred)
- Also, the student must hold a minimum of 2 years of full-time work experience (varies by institute)
- The Admission to Ex PGDM is based on Merit / SOP / Personal Interview / GMAT or institute test
Ex-PGDM Marketing Colleges in India
Given below are some of the Top Indian B-schools offer industry-relevant, executive-friendly PGDM Marketing programs, many with hybrid formats and real-world projects.
Ex-PGDM Marketing Admission Process 2025
The admission to this course is based on both merit and entrance exam scores. Given below is the step by step admission process for the JAGSoM for your reference:
Step 1: Start by visiting the official website of Jagdhish Sheth School of Management and fill out the online application form for admission and pay the application fee.
Step 2: Complete Psychometric Test - Complete an online psychometric test that will assess your personality and fit.
Step 3: Register for ASP (Assessment & Selection Process) - Attend the ASP on the scheduled date. You will be assisted in registering.
Step 4: Document Verification - The admissions team will verify your academic (in terms of mark sheets & certificates) and identity documents.
Step 5: Attend Admission Briefing - You will be provided with comprehensive details about the admission process. You may ask any questions you may have.
Step 6: Participate in Personal Interview (PI) - You will participate in a Personal Interview, which will be conducted in person. The panel will consist of a faculty member, an industry expert, and an alumnus.
Required Documents:
- Bachelor’s degree mark sheets and certificate
- Transfer/Migration certificate (if applicable)
- Identity proof (Aadhaar, PAN, etc.)
- Passport-sized photographs
- Entrance exam scorecard (if required)
Ex-PGDM Marketing Syllabus
The Ex-PGDM Marketing syllabus combines core marketing principles with modern tools and leadership training. Below is the list of subjects in Alliance University.
Ex-PGDM Marketing Job Opportunities in India
Graduates are hired in both B2B and B2C sectors for mid-to-senior-level roles. Roles span traditional marketing, digital media, analytics, and strategic planning.
Ex-PGDM Marketing FAQs
Is Executive PGDM an MBA?
It is not the same as an MBA recognized by UGC, but an Executive PGDM from a recognized B-school is accepted by the industry and carries immense value for senior roles, mainly the pedagogy is focused on applications and leadership, and the duration of study is shorter than an MBA.
Can I do this course if I am working full-time?
Yes, almost all programs run for working professionals, often by hosting weekend classes, online classes, or evening classes, or some combination of these. You should be able to work and study without taking a career break.
Do I have to take the CAT or GMAT for admission?
Not necessarily. Most of the executive programs take your previous work experience, academic record, statement of purpose, and interview for admission. Some programs may take their own aptitude test for admission, or take GMAT scores as an option.
Will I get campus placement after I complete my Executive PGDM in Marketing?
Executive programs generally do not have placement offerings, as you would find in a typical course of study, but in some cases, the institutes may offer a certain amount of career support, networking events, and placement support through the alumni and corporate networks.
Is Ex-PGDM Marketing relevant to entrepreneurs or for start-up founders?
Yes, the program provides entrepreneurs with the necessary skills to develop practical strategic marketing awareness and brand positioning knowledge to use digital resources to scale their business, while also providing networking peer connected professional and mentorship support.
If I come from a non-marketing field, can I still use Ex-PGDM Marketing to move into marketing?
Of course! Many professionals in IT, finance, or operations come to this program looking to move into marketing, brand management or brand work. Many of them wish to become more strategic.
