PG Diploma in Digital Marketing

Updated on Mar 27, 2025

Dharti Bhadla

A PG Diploma in Digital Marketing is a 1-year postgraduate program focusing on digital marketing strategies, tools, and techniques. The course imparts knowledge about Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, E-Mail, Fundamentals of Marketing, Web Analytics, and Digital Advertising, and more.

Any graduate as well as entry-level marketing professionals can opt for the course.

Admission to PG Diploma in Digital Marketing is generally based on graduation merit or a personal interview. Indian Institute of Digital Education (IIDE), AIMA, NIIT, GTU, etc are some of the best institutes for the PG Diploma in Digital Marketing course.
Average course fee ranges between INR 15,000 to 90,000. With a PG Diploma in Digital Marketing, one can work as SEO Executive, Copywriter, ORM Executive, Content Writer, Digital Marketer, Paid Media Executive, or even establish a start-up as a Digital Marketing Agency.

PG Diploma in Digital Marketing: Course Highlights

The table below showcases the key highlights of the PG Diploma in Digital Marketing course.

Program Name	Postgraduate Diploma in Digital Marketing
Duration	1 year
Eligibility	Any graduate and working professional can apply
Admission	Based on graduation merit and PI
Average Course Fee	INR 15,000 to 90,000
Average Starting Salary	INR 3 to 5 LPA
Skills to Learn	Content Creation, Email Marketing, SEO, Web Analytics, Google Ads, Social Media Marketing, etc.
Top Recruiting Sectors	E-commerce, healthcare, technology, finance, travel, entertainment, advertising agencies and consulting firms
Top Job Position	SEO Executive, Copywriter, Executive, Content Writer, Digital Marketer, Content Strategist, Paid Media Executive

Why Pursue PG Diploma in Digital Marketing?

PG Diploma in Digital Marketing equips the learner with practical skills in implementing digital marketing strategies and tools. This course offers remote learning, allowing the working professionals to upgrade their careers without compromising their current job commitments.

Pursuing PG Diploma in Digital Marketing offers advantages like high-end salary, flexibility in work, and polished creativity

Digital marketing is a crucial component of modern business and marketing strategies, making it a high-demand field.
It offers diverse career options like digital marketing specialist, SEO expert, social media manager, content strategist, and more.
PG Diploma in Digital Marketing serves as a valuable asset for marketing professionals.

PG Diploma in Digital Marketing: Eligibility

Minimum eligibility for PG Diploma in Digital Marketing is 50% marks or equivalent CGPA at 10+2+3 level.

Fresh graduates with any background and working professionals can apply for the course.
Selection is based on graduation merit. However, some universities consider performance in PI and entrance exams like CAT, MAT, CMAT or GMAT.

PG Diploma in Digital Marketing: Admission Process

Admission process for PG Diploma in Digital Marketing is generally direct, considering the graduation merit or entrance exam score of candidates. Students are advised to check the admission process and selection criteria of various institutes beforehand.

Here is the basic framework for online application and admission process

Fill out the online application form given on the official website of the institute.
Provide all necessary information, such as educational, personal, and contact details.
Upload the supportive documents like ID proof, marksheets, degree certificate, etc.
Pay the registration fees and submit the application.
Appear in an interview, if applicable.

Post application, admission authorities of the particular institute will verify and screen the applicants.

Institutes will then release a list of cut-offs and send confirmation letters to the selected candidates.

Top Colleges for PG Diploma in Digital Marketing

There are several Management and Business schools offering the PG Diploma in Digital Marketing program. Some institutes may allow remote learning while others offer a hybrid learning, allowing students to learn with flexibility. Some of the top colleges for PG Diploma in Digital Marketing is tabulated below

Name	Ranking	Admission based on	Average course fee (INR)
Gujarat Technological University	NIRF 2024: 101-150 (Engineering category)	Graduation merit	25,000
Indira Institute of MAnagement, Pune	Times Ranking: 50	Graduation merit	75,000
GLA University	NIRF 2024: 151-200 (overall)	GLA Entrance test	30,000
Ahmedabad Management Association	Financial Times (FT) Global MBA Ranking 2025: 31	Graduation merit	35,000
Tata Institute of Social Sciences	NIRF 2024: 58 (university category)	Graduation merit	96,000
Indian Institute of Digital Education (IIDE)	-	Graduation merit	5 lakhs

PG Diploma in Digital Marketing Syllabus

Syllabus of PG Diploma in Digital Marketing involves a wide range of practical skills and theoretical knowledge about marketing strategies, along with the idea of improving marketing performance as compared to that of traditional marketing.

The table below represents the syllabus followed by Gujarat Technological University (GTU).

Semester 1	Semester 2
Basics of Marketing	Content & Email Marketing
Fundamentals of Digital Marketing	Web Analytics
Search Engine Optimization	Search Engine Optimization
Search Engine Marketing	Ecommerce
Social Media Marketing	Project

Job Prospects for PG Diploma in Digital Marketing

A PG Diploma in Digital Marketing opens doors to various roles in the rapidly growing digital marketing sector. One can pursue a career in various areas such as SEO, content marketing, social media, and digital advertising. In India, one can expect the average earning of INR 3 to 7 LPA, depending on the role, experience, expertise, industry type, and location.

Here are some of the popular and well-paying job roles in the Digital Marketing sector.

Job Profile	Job Description	Average Salary (INR)
Digital Marketing Manager	They are responsible for overall digital marketing strategy, campaign execution, and performance analysis.	3 to 6 LPA
SEO Specialist	They focus on optimizing websites and content for search engines to improve organic traffic.	4 to 8 LPA
Content Marketing Specialist	They create and manage engaging content across various channels to attract and retain audiences.	3 to 7 LPA
Social Media Manager	Their job is to build and maintain a brand's social media presence. They develops strategies, and manages campaigns.	4 to 6 LPA
Web Analyst	They analyze website data to identify trends, measure campaign performance, and optimize strategies.	5 to 6 LPA
Content Strategist	They develop and implement content strategies to achieve specific marketing goals.	4 to 7 LPA
SEM Executive	Their responsibility is to work on SEM strategies, including paid search campaigns.	3 to 6 LPA
PPC Specialist	They manage Pay-Per-Click (PPC) advertising campaigns.	2 to 3 LPA

FAQs

What is the job demand for digital marketing?

The demand for digital marketing professionals is high and expected to continue growing as the importance of online strategies of marketing is increasing along with the awareness of various social media platforms.

Is an online PG Diploma in Digital Marketing worth it?

Yes, an online PG Diploma in Digital Marketing can be worth it, especially for working professionals, as it provides practical skills and knowledge to advance their career in the rapidly growing digital marketing industry. One can earn up to INR 10 LPA with years of experience and senior level roles.

Is Online PG Diploma in Digital Marketing certificate valid for a job?

Yes, a certificate earned by pursuing an online PG Diploma in Digital Marketing from a UGC approved institute is valid for a job. Also, marketing industries do value distance education and give preference to graduates with online certifications/ degrees.

What are the 7 types of digital marketing?

The seven major types of digital marketing are Content Marketing, Email Marketing, SMM, SEO, Affiliate Marketing, Influencer Marketing, and Paid Advertising (PPC).

What is PPC in digital marketing?

PPC stands for Pay-per-Click. It is an advertising model where advertisers pay for each click on their ad. Basically, it is a way to buy visits to a website, app, or landing page.

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