Guru Nanak Dev University offers a two-year postgraduate Online MBA Marketing Management recognised by the UGC and accredited by NAAC A++ grade. Online MBA Marketing Management is beneficial to working professionals and also to students who want an industry-relevant business education course that provides a lot of flexibility. The online program is delivered via a platform of interaction through digital systems and consists of core principles of management, such as business analytics, marketing, finance, and human resources. The course is designed to ensure practical learning through case studies, workshops, and self-paced modules to provide actionable insights on real-life business problems.
The jobs for graduates are very promising at the managerial level in varied areas such as banking, consulting, e-commerce and entrepreneurship. The online MBA program develops decision-making, strategic skills, and leadership skills to ensure graduates take on the roles of Marketing Manager, Content Manager, and Digital Marketing Expert in the corporate world as well as emerging industries. The university's reputation and accreditations add up to greater recognition of the degree in terms of both improvements in employability and career-enhanced potential.
Guru Nanak Dev University Online MBA in Marketing Management Highlights
| Course Name | MBA Marketing Management |
|---|---|
| Full Form | Master of Business Administration (Marketing Management) |
| Level of Study | Postgraduation |
| Duration | 2 years (Maximum duration is 4 years) |
| Eligibility Criteria | Bachelor’s degree with 50% marks in aggregate |
| Admission Process | Direct Admission |
| Job Roles | Marketing Manager, Market Research Analyst, Business Development Executive, etc |
| Average Salary | INR 4 - 6 LPA (Entry-level roles), INR 8 - 20 LPA for experienced professionals |
What is Online MBA in Marketing Management?
- The online MBA Marketing Management is a 2-year postgraduate program that offers advanced knowledge and skills in marketing while offering the flexibility of remote learning.
- The course focuses on key areas like brand management, consumer behavior, digital marketing, market research, advertising strategies, sales management, etc.
- The aim of the course is to provide expertise in building and managing a successful brand, understanding distribution channels, marketing strategies & techniques.
- Guru Nanak Dev University delivers the online course through the Learning Management System (LMS) that includes recorded lectures, virtual classrooms, interactive assignments and case studies, allowing the working professionals to balance their education with professional commitments.
- The course will help secure career options in marketing roles like marketing manager, market research analyst, business development executive, etc.
Why Opt for Online MBA in Marketing Management
The online MBA Marketing Management is a great choice for a wide range of professionals and aspiring marketers. Some of the reasons to choose the online program are:
- Flexibility for working professionals - The individuals who are already working in a marketing role like digital marketer, marketing executive, brand manager, etc, and are looking to upgrade their skills, knowledge and qualification while continuing their work can go for an online MBA.
- Career Change - The working professionals who want a transition their career in marketing from any other field can go for an online MBA in Marketing without leaving their current employment.
- Salary Hike - The working professionals usually do an online MBA along with their current job to get an increment in their salary. The working professionals with 2 - 5 years of work experience can expect a 30 - 50% hike.
- Affordable Learning - The online MBA is comparatively cheaper compared to the regular MBA. The graduates who want to pursue an MBA degree at an affordable price can choose to do an online MBA. The online MBA offered by Guru Nanak Dev University is only for INR, whereas a regular course may range from INR 2 - 20 Lakhs.
- Dual Degree - Those who want to pursue a dual degree at the same time can do the online MBA. The regular students of Guru Nanak Dev University can also pursue a dual degree by joining the online course.
Guru Nanak Dev University Online MBA in Marketing Management Eligibility Criteria
The candidates seeking admission into the online MBA Marketing Management should have a Bachelor’s/ Master’s degree in any discipline or any other equivalent degree with a minimum of 50% marks (45% for ST/ SC) in aggregate.
Guru Nanak Dev University Online MBA Marketing Management Admission Dates 2025
The admission schedule for 2025 admissions for the online programs offered by Guru Nanak Dev University is as follows:
| Events | Dates |
|---|---|
| Start of Online Registration | April 11, 2025 |
| Last Date for Registration without late fee | August 31, 2025 |
| Last Date for Registration with late fee of Rs. 50/- | September 10, 2025 |
| Last Date for Registration with late fee of Rs. 100/- | September 20, 2025 |
| Last Date for Registration with late fee of Rs. 500/- | September 30, 2025 |
| Centralized Counselling | To be announced |
Guru Nanak Dev University Online MBA in Marketing Management Admission Process
The admission process for admission into online courses at Guru Nanak Dev University includes the following stages:
Step 1: Visit the official website of Guru Nanak Dev University Directorate of Online Studies and click on.
Step 2: Create your login credentials i.e., the username and password for your account. Once you login, you will be redirected to the dashboard of your account.
Step 3: Now, the candidates can start filling out the online application form. They will have to select the program, fill in personal & academic details, and upload all the required documents.
Step 4: After completion of the application form, pay the course fees and click on submit.
After the students have registered in the portal, the institute will conduct a student fee verification, return filing, issue the registration number, ask the student for subject selection, generate the cut list, correction and verification, and generate the roll number.
List of Documents
The list of documents that will be required while filling the online application form is as follows:
- 10th Marksheet and certificate
- 12th Marksheet and certificate
- Graduation/ Diploma Marksheet for each year along with completion certificate/ degree
- Post Graduation Marksheet for each year along with completion degree (if any)
- Aadhar Card for Indian nationals/ Passport for foreign nationals
Guru Nanak Dev University Online MBA in Marketing Management Syllabus
The online MBA Marketing Management is a course for 2 years and is divided into 4 semesters. The total credit required for this course is 96, and the syllabus is as follows:
| Semester 1 | Managerial Economics Business Environment Quantitative Methods of Management Accounting for Management Marketing Management Management Practices and Organizational Behavior |
|---|---|
| Semester 2 | Business Research Methodology Financial Management Entrepreneurial Development and MSMEs Human Resource Management Business Communication and Personality Development Seminar - I |
| Semester 3 | International Marketing Marketing Research Consumer Behaviour Advertising and Sales Management Services Marketing Business Analytics Seminar - II |
| Semester 4 | Strategic Management Brand Management Digital and Social Media Marketing Research Project |
Guru Nanak Dev University Online MBA in Marketing Management Fees
The fees charged by Guru Nanak Dev University for the online MBA Marketing Management is around INR 67,200. The total fees in detail is mentioned in the table below:
| Particulars | Expense Heads | Indian Fees |
|---|---|---|
| One-time fees | Application Fee | INR 500 |
| Registration Fee | INR 400 | |
| Eligibility Fee | INR 450 | |
| Alumni Fee | INR 250 | |
| Semester fees | Course Fee | INR 13,400 |
| Examination Fees | INR 2,400 | |
| Seminar Fees | INR 1,000 |
NOTE: Reappearance Fee is INR 900 per subject
Guru Nanak Dev University Online MBA in Marketing Management Exam Pattern
- Since the online programs are self-paced, there is no specific schedule for the exams. The students can appear for the exams as per their own convenience, as long as they complete the course in the given duration.
- The institute will conduct 2 types of assessments, one is a continuous or formative assessment for 30% weightage. It will be conducted in the form of 2 online tests with 15 marks/ 15% each.
- The next assessment will be a summative assessment in the form of an end-semester examination and will constitute 70% weightage.
- The exam format will be in the form of Multiple Choice Questions, Fill in the blanks, Matching Questions, Short Answer Questions, Long Answer Questions, Quizzes, and Assignments.
- The examinations will be in an online AI Proctored Mode. The students will have to book their examination slots at least 48 hours prior to the examination and login atleast 15 minutes prior to the scheduled time.
Guru Nanak Dev University Online MBA in Marketing Management Top Recruiters & Placement
Guru Nanak Dev University does not offer placement services to the students enrolled in the online courses. The institute does conduct campus placements for the regular students. The average package of the institute is around INR 6.37 LPA. Some of the recruiters include 99acres.com, Accenture, Just Dial, KPMG, Bajaj Allianz, Mind Infotech, etc.
Guru Nanak Dev University Online MBA in Marketing Management Faculty Members
The list of faculty members available for all the MBA specializations is as follows:
| Faculty Name | Designation |
|---|---|
| Dr. Vikram Sandhu | Associate Professor |
| Dr. Suman Nayyar | Associate Professor |
| Dr. Dheeraj Giri | Associate Professor |
| Mr. Sourabh Grover | Associate Professor |
| Ms. Nikita Bhandari | Associate Professor |
| Ms. Harleen Kaur | Associate Professor |
| Mr. Hitesh Sharma | Associate Professor |
| Ms. Neelu Sharma | Associate Professor |
| Ms. Mehak Khanna | Associate Professor |
| Ms. Tania | Associate Professor |
